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William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of
Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
Over his career, he trained 31 Olympic athletes, 51
All-American The All-America designation is an annual honor bestowed on outstanding athletes in the United States who are considered to be among the best athletes in their respective sport. Individuals receiving this distinction are typically added to an Al ...
s, 12 American record-holders, 22 NCAA champions and 16 sub- 4 minute milers. Bowerman disliked being called a coach, and during his 24 years at the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a Public university, public research university in Eugene, Oregon, United States. Founded in 1876, the university is organized into nine colleges and schools and offers 420 undergraduate and gra ...
, the Ducks track and field team had a winning season every year but one, attained 4
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...
titles, and finished in the top 10 in the nation sixteen times. As co-founder of Nike, he invented some of their top brands, including the '' Cortez'' and ''Waffle Racer'', and assisted in the company moving from being a distributor of other shoe brands to one creating their own shoes in house.


Early life

Born in
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
in 1911, Bowerman's father Jay was a former
governor A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
; his mother, Elizabeth Hoover Bowerman, had grown up in
Fossil A fossil (from Classical Latin , ) is any preserved remains, impression, or trace of any once-living thing from a past geological age. Examples include bones, shells, exoskeletons, stone imprints of animals or microbes, objects preserve ...
. The family returned to Fossil after the parents divorced in 1913. Bowerman had an older brother and sister, Dan and Mary Elizabeth "Beth"; and a twin brother, Thomas, who died in an elevator accident when he was two years old. Bowerman attended Medford and
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
schools before returning to Medford for
high school A secondary school, high school, or senior school, is an institution that provides secondary education. Some secondary schools provide both ''lower secondary education'' (ages 11 to 14) and ''upper secondary education'' (ages 14 to 18), i.e., ...
. He played in the high school band and for the state-champion football team in his junior and senior years. Bowerman first met Barbara Young, the woman he married, while a high school student in Medford. In 1929, Bowerman attended the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a Public university, public research university in Eugene, Oregon, United States. Founded in 1876, the university is organized into nine colleges and schools and offers 420 undergraduate and gra ...
to play football and study journalism. At the suggestion of longtime track coach Bill Hayward, he also joined the track team. He was a member of
Beta Theta Pi Beta Theta Pi (), commonly known as Beta, is a North American social Fraternities and sororities in North America, fraternity that was founded in 1839 at Miami University in Oxford, Ohio. One of North America's oldest fraternities, , it consist ...
fraternity. After graduating, he taught biology and coached football at Franklin High School in Portland in 1934. In 1935, Bowerman moved back to Medford High School to teach and coach football, during which time the Black Tornado won the 1940 state championship. Bowerman married Barbara Young on June 22, 1936. Their marriage produced three children.


Military career

Bowerman had been in the
ROTC The Reserve Officers' Training Corps (ROTC; or ) is a group of college- and university-based officer-training programs for training commissioned officers of the United States Armed Forces. While ROTC graduate officers serve in all branches o ...
and Army Reserve, and then joined the United States Army as a 2nd Lieutenant in the days following the
Pearl Harbor attack The attack on Pearl HarborAlso known as the Battle of Pearl Harbor was a surprise military strike by the Empire of Japan on the United States Pacific Fleet at its naval base at Pearl Harbor on Oahu, Hawaii, on December 7, 1941. At the ti ...
. He was assigned to
Fort Lawton Fort Lawton was a United States Army Military base, post located in the Magnolia, Seattle, Washington, Magnolia neighborhood of Seattle, Washington (state), Washington overlooking Puget Sound. In 1973 a large majority of the property, 534 acre ...
in Washington and served a year there before being assigned to the 86th Mountain Infantry Regiment at Camp Hale in
Leadville, Colorado Leadville ( ) is a List of municipalities in Colorado#Statutory city, statutory city that is the county seat, the most populous community, and the only List of municipalities in Colorado, incorporated municipality in Lake County, Colorado, Lak ...
. He was in the 87th Mountain Infantry Regiment, the regiment became a part of the
10th Mountain Division The 10th Mountain Division (Light Infantry) is a light infantry division (military), division in the United States Army based at Fort Drum, New York. Formerly designated as a mountain warfare unit, the division was the only one of its size in ...
. Bowerman's duty entailed organizing the troops' supplies and maintaining the mules used to carry the supplies in the mountains. On December 23, 1944, the division arrived in
Naples, Italy Naples ( ; ; ) is the Regions of Italy, regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its Metropolitan City of N ...
and soon moved north to the mountains of northern Italy. During his overseas service, Bowerman was promoted to commander of the 86th Regiment's First Battalion at the rank of
Major Major most commonly refers to: * Major (rank), a military rank * Academic major, an academic discipline to which an undergraduate student formally commits * People named Major, including given names, surnames, nicknames * Major and minor in musi ...
. Bowerman negotiated a stand-down of German forces near the
Brenner Pass The Brenner Pass ( , shortly ; ) is a mountain pass over the Alps which forms the Austria-Italy border, border between Italy and Austria. It is one of the principal passes of the Alps, major passes of the Eastern Alpine range and has the lowes ...
in the days before the surrender of the German army in all of Italy. For his service, Bowerman received the
Silver Star The Silver Star Medal (SSM) is the United States Armed Forces' third-highest military decoration for valor in combat. The Silver Star Medal is awarded primarily to members of the United States Armed Forces for gallantry in action against a ...
and four
Bronze Star The Bronze Star Medal (BSM) is a United States Armed Forces decoration awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious achievement, or meritorious service in a combat zone. Wh ...
s. He was honorably discharged in October 1945.


Coaching career

After the war, Bowerman returned to his position at Medford High School. The family then moved to Eugene where he became the head track coach at his alma mater, the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a Public university, public research university in Eugene, Oregon, United States. Founded in 1876, the university is organized into nine colleges and schools and offers 420 undergraduate and gra ...
, on July 1, 1948.


University of Oregon

Bowerman's "Men of Oregon" won 24 NCAA individual titles (with wins in 15 of the 19 events contested) and four NCAA team crowns (1962, 1964, 1965, and 1970), and posted 16 top-10 NCAA finishes in 24 years as head coach. His teams also boasted 33 Olympians, 38 conference champions and 64 All-Americans. At the dual level, the Ducks posted a 114–20 record and went undefeated in 10 seasons. In addition, Bowerman coached the world record setting relay team in 1962. This team consisted of Archie San Romani, Dyrol Burleson, Vic Reeve, and Keith Forman with a time of 16:08.9. Six years later, an Oregon Track Club team of Roscoe Divine, Wade Bell, Arne Kvalheim and Dave Wilborn improved the record to 16:05.0. Among athletes that Bowerman coached are: Otis Davis, Steve Prefontaine, Kenny Moore, Bill Dellinger, Mac Wilkins, Jack Hutchins, Dyrol Burleson, Harry Jerome, Sig Ohlemann, Les Tipton, Gerry Moro, Wade Bell, Dave Edstrom, Roscoe Divine, Matt Centrowitz, Arne Kvalheim, Jim Grelle, Bruce Mortenson,
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman and philanthropist who is the co-founder and chairman ''emeritus'' of Nike, Inc., a global sports equipment and apparel company. He was previously its chai ...
and Mel Renfro. Renfro was a track and football All-American, had a successful NFL career with the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
and is in the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional football (gridiron), professional American football, located in Canton, Ohio. Opened on September 7, 1963, the Hall of Fame enshrines exceptional figures in the sport of profes ...
. Bowerman disliked being called a coach; he saw himself as more of a teacher. He expected his squad to excel in the classroom, and urged his charges to apply the lessons they learned on the track to everyday life. In 1972, Bowerman stepped back from day-to-day coaching activities to conduct fundraising for renovating the Hayward Field grandstands that would be necessary for the consideration of hosting the U.S. Olympic Trials again in
1976 Events January * January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 18 – Full diplomatic ...
. He also ran unsuccessfully for a
House A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
"Poll check adds 1 vote" lection vote recount(December 15, 1970). ''The Oregonian'', p. 18. seat in the Oregon Legislature in 1970 as a Republican, losing by only 815 votes out of 61,000 cast. Bowerman officially retired as head coach on March 23, 1973, and his assistant coach Bill Dellinger was immediately promoted.


United States Olympic Track program

Bowerman created a training program for adjusting athletes for the high altitude that they would experience at the 1968 Mexico City Olympic Games. This successful program led to his selection as the 1972 Munich Olympic track and field head coaching position, even though American miler favorite Jim Ryun lost to Kenyan Kip Keino, citing altitude as part of the reason for this upset. Bowerman coached members of teams from Norway, Canada, Australia, and the United States. During the Munich Massacre at the 1972 Olympics in
West Germany West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...
, where Bowerman was frequently blamed for a dismal performance by the U.S. track team, Israeli race walker Shaul Ladany escaped the PLO terrorists, and then awakened Bowerman and alerted the West German police. Bowerman called the U.S. consulate for a detachment of
Marines Marines (or naval infantry) are military personnel generally trained to operate on both land and sea, with a particular focus on amphibious warfare. Historically, the main tasks undertaken by marines have included Raid (military), raiding ashor ...
to protect the U.S. Olympic compound, in which lived two high-profile Jewish athletes: swimmer
Mark Spitz Mark Andrew Spitz (born February 10, 1950) is an American former competitive swimmer and nine-time Olympic champion. He was the Lists of Olympic medalists#Medalist with most medals by Olympiad, most successful athlete at the 1972 Summer Olympi ...
and javelin thrower Bill Schmidt.


Running

During a trip to New Zealand in 1962, Bowerman was introduced to the concept of
running Running is a method of terrestrial locomotion by which humans and other animals move quickly on foot. Running is a gait with an aerial phase in which all feet are above the ground (though there are exceptions). This is in contrast to walkin ...
as a fitness routine, including people of an advanced age, through a running club organized by his friend and coaching colleague Arthur Lydiard. Bowerman brought this concept back to the United States, and began to write articles and books about running. He also created a running program in Eugene that became a national model for fitness programs. ''A Jogger's Manual'', a three-page guide, was published shortly after Bowerman returned from New Zealand. In 1966, along with cardiologist W.E. Harris, Bowerman published a 90-page book titled ''Jogging''. The book sold over a million copies and was credited with igniting the jogging phenomenon in the United States. The new crop of older athletic people contributed to the evolution of the sport of track and field to create a new division for these masters athletes. Due to the popularity of ''Jogging'', Harris and Bowerman published a 127-page book in 1967.
Athletics West Athletics West (frequently abbreviated in results as AW) was an American running team formed in 1977 by Bill Bowerman, Philip Knight, Phil Knight and Geoff Hollister. Overview During the 1970s, a definitive running program for young athletes to c ...
is an American running team formed by Bill Bowerman,
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman and philanthropist who is the co-founder and chairman ''emeritus'' of Nike, Inc., a global sports equipment and apparel company. He was previously its chai ...
and Geoff Hollister in 1977. At the time, America had no definitive running program for young athletes to continue competing outside of college. The formation and success of Athletics West, together with the success and popularity of American runners like Craig Virgin (charter member), Steve Prefontaine, Frank Shorter and Bill Rodgers helped inspire the 1970s running boom.


Nike

According to Otis Davis, a student athlete who Bowerman coached at the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a Public university, public research university in Eugene, Oregon, United States. Founded in 1876, the university is organized into nine colleges and schools and offers 420 undergraduate and gra ...
, who later went on to win two gold medals at the
1960 Summer Olympics The 1960 Summer Olympics (), officially known as the Games of the XVII Olympiad () and commonly known as Rome 1960 (), were an international multi-sport event held from 25 August to 11 September 1960 in Rome, Italy. Rome had previously been awar ...
, he was one of the guinea pigs for whom Bowerman customized shoes prior to being a cofounder of Nike. Davis states ‘I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the
waffle iron A waffle iron or waffle maker is a kitchen utensil used to cook waffles between two hinged metal plates. Both plates have gridded indentations to shape the waffle from the batter or dough placed between them. The plates are heated and the iron ...
, and they were mine." In 1964, Bowerman entered into a handshake agreement with
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman and philanthropist who is the co-founder and chairman ''emeritus'' of Nike, Inc., a global sports equipment and apparel company. He was previously its chai ...
, who had been a miler under him in the 1950s, to start an athletic footwear distribution company called Blue Ribbon Sports, later known as
Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
Knight managed the business end of the partnership, while Bowerman experimented with improvements in athletic footwear design. Bowerman stayed in Eugene, keeping his coaching job at the University of Oregon, while Knight operated the main office from Portland. Bowerman and Knight initially began importing the Onitsuka Tiger running shoes from Japan to sell in the United States. Initially, the partnership was 50-50, but shortly afterwards Bowerman wanted it changed to 51–49, with Knight having the higher ownership. He did this to avoid potential gridlock and have one of them be in charge of final decisions. Bowerman's design ideas led to the creation of a running shoe in 1966 that was ultimately named " Nike Cortez" in 1968, which quickly became a top-seller and remains one of Nike's most iconic footwear designs. Bowerman designed several Nike shoes, but is best known for ruining his wife's Belgian
waffle iron A waffle iron or waffle maker is a kitchen utensil used to cook waffles between two hinged metal plates. Both plates have gridded indentations to shape the waffle from the batter or dough placed between them. The plates are heated and the iron ...
in 1970 or 1971, experimenting with the idea of using waffle-ironed rubber to create a new sole for footwear that would grip but be lightweight. Bowerman's design inspiration led to the introduction of the so-called "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the footprints left by astronauts on the Moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike. While Bowerman was experimenting with shoe design, he worked in a small, unventilated space, using glue and solvents with toxic components that caused him severe nerve damage. The nerve damage to his lower legs left him with significant mobility problems; as Kenny Moore notes in his book ''Bowerman and the Men of Oregon'', Bowerman had rendered himself unable to run in the shoes that he had given the world. Bowerman was obsessed with shaving weight off his athletes' running shoes. He believed that custom-made shoes would weigh less on the feet of his runners and cut down on
blister A blister is a small pocket of body fluid (lymph, serum, plasma, blood, or pus) within the upper layers of the skin, usually caused by forceful rubbing (friction), burning, freezing, chemical exposure or infection. Most blisters are filled ...
s, as well as reduce the overall drag on their energy for every ounce he could remove from the shoe. By his estimation, removing one ounce (28 g) from a shoe, based on a six-foot gait for a runner, would translate in a reduction of 55 pounds (25 kg) of lift over a one-mile (1.6 km) span. Knight once said of Bowerman's importance to the company, "If coach (Bowerman) isn't happy, Nike isn't happy." Bowerman reduced his role with the company in the late 1970s.


Legacy

Bowerman is a member of the
National Distance Running Hall of Fame The National Distance Running Hall of Fame was a hall of fame in Utica, New York dedicated to the sport of Distance running#Running as a sport, distance running. It was established on July 11, 1998. In 1999, the Hall of Fame moved into a building ...
, the USA National Track and Field Hall of Fame, the
Oregon Sports Hall of Fame The Oregon Sports Hall of Fame honors Oregon athletes, teams, coaches, and others who have made a significant contribution to sports in Oregon. The first class was inducted in 1980, with new inductees added in the fall. Operated by the Oregon Sports ...
, Oregon's Athletic Hall of Fame, th
RRCA Distance Running Hall of Fame
and the
National Inventors Hall of Fame The National Inventors Hall of Fame (NIHF) is an American not-for-profit organization, founded in 1973, which recognizes individual engineers and inventors who hold a US patent of significant technology. Besides the Hall of Fame, it also operate ...
. His
statue A statue is a free-standing sculpture in which the realistic, full-length figures of persons or animals are carved or Casting (metalworking), cast in a durable material such as wood, metal or stone. Typical statues are life-sized or close to ...
and stopwatch grace the northwest corner of Hayward Field, home of the Prefontaine Classic at the
University of Oregon The University of Oregon (UO, U of O or Oregon) is a Public university, public research university in Eugene, Oregon, United States. Founded in 1876, the university is organized into nine colleges and schools and offers 420 undergraduate and gra ...
. A
biographical film A biographical film or biopic () is a film that dramatizes the life of an actual person or group of people. Such films show the life of a historical person and the central character's real name is used. They differ from Docudrama, docudrama films ...
, '' Without Limits'', about the relationship between record-breaking distance runner Steve Prefontaine and his coach Bill Bowerman was made in 1998, and Bill Bowerman was played by
Donald Sutherland Donald McNichol Sutherland (17 July 1935 – 20 June 2024) was a Canadian actor. With a career spanning six decades, he received List of awards and nominations received by Donald Sutherland, numerous accolades, including a Primetime Emmy Award ...
. The headquarters for Nike is located on Bowerman Drive in homage to the company's co-founder. Also in his honor, the company created the "Bowerman Series" of performance running shoes, designed to provide longer-lasting, more training-focused products to compete with such running brands as Asics and Saucony. In 2009, the U.S. Track & Field and Cross Country Coaches Association created
The Bowerman The Bowerman is an annual track and field award that is the highest accolade given to the year's best student-athlete in American college athletics, collegiate track and field. It is named after Oregon Ducks track and field, Oregon track and field ...
, an award that is given to the most outstanding collegiate male and female track & field athlete in a given calendar year. Inaugural winners of the award were Oregon's Galen Rupp and Colorado's Jenny Barringer.
The Bowerman The Bowerman is an annual track and field award that is the highest accolade given to the year's best student-athlete in American college athletics, collegiate track and field. It is named after Oregon Ducks track and field, Oregon track and field ...
trophy was designed by Tinker Hatfield, a Nike employee and former Oregon student-athlete coached by Bowerman.


Death

In declining health in late 1999, Bowerman died at age 88 at his home at an assisted care facility in Fossil, Oregon.''Shoe Dog''
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See also

* List of teachers portrayed in films *'' Without Limits''


References


Sources

* * * *


External links


Bill Bowerman Papers at the University of Oregon



Bill Bowerman
Documentary produced by
Oregon Public Broadcasting Oregon Public Broadcasting (OPB) is the primary public broadcasting, public media organization for the U.S. state of Oregon as well as southern Washington (state), Washington. It provides news, information, and programming via television stati ...
* {{DEFAULTSORT:Bowerman, Bill 1911 births 1999 deaths American male long-distance runners American track and field coaches Oregon Ducks track and field coaches Nike, Inc. people United States Army officers Recipients of the Silver Star North Medford High School alumni University of Oregon alumni Oregon Republicans Sportspeople from Medford, Oregon Track and field athletes from Portland, Oregon People from Wheeler County, Oregon Businesspeople from Oregon 20th-century American businesspeople American company founders 20th-century American inventors United States Army personnel of World War II 20th-century American sportsmen