Big Tex is a tall figure and marketing icon of the annual
State Fair of Texas held at
Fair Park
Fair Park is a recreational and educational complex in Dallas, Dallas, Texas, United States, located immediately east of Downtown Dallas, downtown. The area is registered as a Dallas Landmark and National Historic Landmark; many of the building ...
in
Dallas
Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
,
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
, United States. The figure has become a cultural icon of Dallas and Texas. Since 1952, Big Tex has served as a cultural ambassador to visitors, and the figure's prime location in the fairgrounds serves as a traditional meeting point.
On October 19, 2012, the last weekend of the 2012 State Fair of Texas, Big Tex was destroyed by an electrical fire that started in the right boot and worked its way up the structure, first becoming visible from the neck area. After the fire, a new Big Tex was created by SRO Associates and Texas Scenic Co. This rendition made its first public appearance on September 26, 2013.
Big Tex donned a mask in September 2020 while the fair was on hiatus because of the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
.
History
Origins
Kerens, Texas is known as the "Birthplace of Big Tex,” although his original incarnation was as a 49-foot (15 m) tall
Santa Claus
Santa Claus (also known as Saint Nicholas, Saint Nick, Father Christmas, Kris Kringle or Santa) is a legendary figure originating in Western Christian culture who is said to bring gifts during the late evening and overnight hours on Chris ...
constructed from
iron
Iron is a chemical element; it has symbol Fe () and atomic number 26. It is a metal that belongs to the first transition series and group 8 of the periodic table. It is, by mass, the most common element on Earth, forming much of Earth's o ...
drill casing,
papier mache
Papier may refer to :
*paper in French, Dutch, Afrikaans, Polish or German, word that can be found in the following expressions:
**Papier-mâché, a construction material made of pieces of paper stuck together using a wet paste
**Papier collé
'' ...
, and unraveled rope in 1949.
The statue was an idea of Howell Brister, manager of the Chamber of Commerce, to encourage holiday sales in the town, and the "World's Largest Santa Claus" (a claim later disputed) stood over Colket Avenue for two holiday seasons — drawing press attention from as far away as Iran and Australia.
["Big Tex ready for 60th." Dallas Morning News, The (TX) September 28, 2012, 1, BRIEFING: 09. NewsBank. Web. October 19, 2012.] Modeled after Kerens residents Ottis Franklin Spurlock and Hardy Mayo, the figure was built by members of the community who welded the frame, fabricated the body and sewed the clothing.
After two seasons, the excitement over the statue faded, and Kerens offered it up for sale. In 1951, State Fair president
R. L. Thornton purchased Santa's components for $750 and had artist Jack Bridges transform them into a
cowboy
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the ''vaquero'' ...
, giving birth to "Big Tex.”
1952 to 2012
Big Tex made his debut at the 1952 fair, a 52-foot cowboy dressed in denim jeans and a plaid shirt donated by the
H. D. Lee Company, then based in
Shawnee Mission, Kansas
Shawnee Mission is a region of northern Johnson County, Kansas, part of the Kansas City metropolitan area in the United States. Since August 1, 1960, the United States Postal Service has used the name to denote a large postal coverage area ( Z ...
. Artist Jack Bridges used a photograph of his own face, a photograph of rancher Doc Simmons and a photograph of Will Rogers to create the new look. After the fair, his appearance was slightly altered to straighten his nose and correct an odd wink. It was in 1953 that Big Tex also began speaking. Using a custom-built recipromotor and a 75-watt speaker system housed in the figure's head, Jack Bridges devised a way to create the illusion of natural speech with a swinging jaw. Tex also attended a convention in
Minneapolis
Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...
that year with the Dallas
Jaycees.
In 1955, Big Tex received his first new change of clothes, again fabricated by the H. D. Lee Company. After that year's fair, he traveled to West Texas to participate in
Abilene Christian College's 50th annual homecoming celebration. A 12-foot-tall, 19-foot long plastic model of a Hereford steer (called "The Champ") accompanied Big Tex for the 1956 fair, but Big Tex was primarily displayed alone. During the 1950s Big Tex underwent further re-design, replacing the papier mache "skin" with fiberglass. The original head was put into storage and later sold at auction in 1993 to a Dallas collector.

The State Fair of Texas announced the construction of a permanent, year-round statue of Big Tex in 1961, but the figure remained a seasonal feature appearing only during the fair. Instead, the Big Tex Circle display area was redesigned in 1966 with a larger mound.
Big Tex traveled to his hometown of Kerens, Texas in 1981 to help celebrate the 100th anniversary of the city.
The figure continued to travel to various promotional events until the mid-1980s.
In 1997, Big Tex was given a skeletal makeover consisting of 4,200 feet of steel rods weighing 6,000 pounds. The new skeleton adjusted the posture and allowed for a new hand that waved to passersby, but kept the original head. Three years later his neck was animated, allowing it to turn; his mechanical mouth was also upgraded with a new system.
Big Tex celebrated his 50th birthday in 2002, receiving a giant birthday cake and an
AARP
AARP, formerly the American Association of Retired Persons, is an interest group in the United States focusing on issues affecting those 50 and older. The organization, which is headquartered in Washington, D.C., said it had more than 38 ...
card. Shades of gray were added to the hair and wrinkles were added to the figure's hands and face as Big Tex continued to "age.” In 2012, the State Fair of Texas celebrated Big Tex's 60th birthday.
Destruction and recreation

On the morning of October 19, 2012, (the final weekend of the 2012 State Fair of Texas, and on Big Tex's 60th birthday) a fire started inside the framework of Big Tex. The figure's clothing, face and hat were completely destroyed in minutes as onlookers watched. An official investigation determined that the fire started in an electrical panel under the attraction's right boot. This panel was believed to have powered the air compressor that kept the clothing of the statue inflated.
News of the fire received national attention, and fair officials committed to rebuilding Big Tex "bigger and better" in time for the 2013 fair.
Working under secrecy, a new Big Tex was created during 2013 by SRO Associates and Texas Scenic Co. at a cost of $500,000.
The recreated statue weighs more than the previous version, bringing him to . This allows Big Tex to withstand winds without needing support wires as in previous versions. The height was increased by to tall. Big Tex Circle, the location during the State Fair of Texas, was also enlarged and reinforced for the larger statue.
Clothing
Big Tex generally receives a new shirt and jeans triennially, currently designed and fabricated by the Williamson-Dickie Manufacturing Company. His clothes were last replaced in 2022.
Prior to 2013, Big Tex wore size 70 boots, a 75-gallon hat, a size 100 180/181 shirt made from nylon awning fabric and 284W/185L 5X pair of Dickies jeans. The pants alone required of
denim
Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...
and weigh in at . Over the years the outfit was accessorized with other articles associated with that year's State Fair of Texas theme. Big Tex has suffered a few garment mishaps over the years. In 1961, Hurricane Carla's winds tore his clothes. In 1970, his huge shirt was stolen from a pickup truck and received much publicity.
The recreated structure for Big Tex that appeared in 2013 required new clothing and larger sizes. The new Dickie shirt features a 14-foot collar, 23-foot sleeves and weighs . The shirt is made from of awning material. The new Dickie jeans features a 27-foot waist, 22-foot inseam and weighs . The jeans are made from of denim material.
Voices of Big Tex
Big Tex welcomes fairgoers with his friendly drawl of "HOOOOOOWDEEEEE, FOOOOOOLKS!!!" and makes regular announcements throughout the duration of the State Fair of Texas. His booming voice has been played by only a few men over six decades, who perform every day of the fair from a booth known as the "doghouse.”

Al Jones, a disc jockey for WRR FM 101.1, was the first voice of Big Tex, and would fill the role until the fair ended in 1955. Radio announcer Jim Lowe, the most well-known voice of Big Tex, began performing his voice in 1956.
He continued to provide his voice up until 1982 when he departed from the role for unknown reasons, in which Bob Sonnemaker stepped into the role for the next four years. Lowe would then resume voicing him again in 1987, he continued to provide his voice for eleven more years until his retirement after the 1998 State Fair, due to health issues.
After Lowe's retirement, Dan Alexander would step up for the next two years as Big Tex's voice, from 1999 to 2000. In 2001 a statewide competition and contest, held live at the
Cotton Bowl, announced Sonny Ray Stolz as the next voice of Big Tex.
But after only one season, Sonny decided not to continue due to what he considered unprofessional treatment by Fair officials and the Fair brought in runner-up Bill Bragg in 2002.
After the 2012 State Fair, Bragg was fired from the role after breaking the State Fair rules for revealing himself as the voice of Big Tex during a charity event, the Fair officially chose not to renew his contract.
In 2013, Bob Boykin began voicing Big Tex, he would continue to voice him for a total of six years up until the 2019 State Fair.
As of 2021, Big Tex has received a new voice performer, but the performer's name remains anonymously unknown at this time.
The voice of the 1955 Big Tex (Al Jones) can be heard on the recording of
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
's live ''
Wide Wide World'' which includes multiple segments at the State Fair.
Depictions
* The State Fair of Texas uses Big Tex in marketing material, including the fair's website domain name (www.bigtex.com).
* The 1962 film ''
State Fair
A state fair is an annual competitive and recreational gathering of a U.S. state's population, usually held in late summer or early fall. It is a larger version of a county fair, often including only exhibits or competitors that have won in t ...
'' was shot on location at the
State Fair of Texas, and features shots of Big Tex and the fairgrounds.
* Big Tex is featured on the cover of the 1983 comic "The Uncanny X-Men at the State Fair of Texas".
* In an episode of the FOX-TV
animated series
An animated series, or a cartoon series, is a set of Animation, animated films with a common title, usually related to one another. These episodes typically share the same main heroes, some different secondary characters and a basic theme. Series ...
of ''
King of the Hill
''King of the Hill'' is an American animated sitcom created by Mike Judge and Greg Daniels that initially aired on Fox Broadcasting Company, Fox from January 12, 1997, to September 13, 2009, with four more episodes airing in First-run syndicati ...
'', Big Tex is the focus of the episode "
Girl, You'll Be a Giant Soon" which first aired April 25, 2004. In the episode,
Hank Hill
Hank Rutherford Hill (born April 15)Season Five, Episode Ten: Yankee Hankie (at time 04:42 of 22:30) Birth Certificate has his name listed as Hank Rutherford Hill is a fictional character and the protagonist of the Fox Broadcasting Company, Fox ...
is upset that the
State Fair of Texas will not allow
propane
Propane () is a three-carbon chain alkane with the molecular formula . It is a gas at standard temperature and pressure, but becomes liquid when compressed for transportation and storage. A by-product of natural gas processing and petroleum ref ...
Bar-B-Que grills to be used.
Luanne Platter, Hill's niece, decides to protest this by climbing inside Big Tex and staging a
sit-in
A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to mo ...
protest.
* Big Tex makes another appearance in ''King of the Hill'' in the episode "
How to Fire a Rifle Without Really Trying
This is a list of episodes from the second season of ''King of the Hill'', which aired on Fox Broadcasting Company, Fox from September 21, 1997 to May 17, 1998 for 23 episodes. Season 2 also saw the show net its highest ever Nielsen ranking at # ...
", but he just says "Howdy."
* In 2005, the State Fair of Texas created the Big Tex Choice Awards, an annual food competition between vendors of the fair. The trophy merges the
Academy Award
The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
's Oscar body with an oversized Big Tex head.
* The name and logo for local/underground record label Burning Texan Records was inspired by the 2012 fire.
* The album cover for Horror Cult's ''The Texorcist'' depicts Big Tex on fire.
* The image of Big Tex and the statue's iconic stance is commonly used in regional advertising campaigns.
* Big Tex's image was featured prominently on a tour promotion poster for the Japanese J-Pop group "
Puffy AmiYumi
Puffy (sometimes stylized in all-caps), also known as Puffy AmiYumi in the US, are a Japanese pop rock duo formed in Tokyo in 1995, consisting of singers Ami Ōnuki and Yumi Yoshimura. In the United States, they adopted the name Puffy AmiYumi to ...
" on their US three-city April 2017 "Not Lazy Concert Tour" in which finished in Dallas.
* Dallas band
Tripping Daisy
Tripping Daisy is a neo-psychedelic pop rock band that was formed in Dallas, Texas, by lead singer/guitarist Tim DeLaughter in 1990 along with Jeff Bouck (drums), Wes Berggren (guitar) and Mark Pirro (bass).
The group disbanded in 1999 fo ...
wrote "Jim's Longtime Voice" in 1998 as a tribute to Jim Lowe after reading of his retirement.
* A different cowboy statue in
Conlen, Texas was nicknamed "Big Tex". It was erected in 1954 as part of a restaurant and steakhouse.
* The episode "All's Fair in Love and War" of the animated series ''
Jentry Chau vs. The Underworld'' sees the titular character attending the state fair, with Big Tex featured. A fight with the bounty hunter Solar Tang results in the statue being brought to life and going on a rampage, and Jentry has to destroy it with her fire powers to stop it, having to go inside it to do so due to the fireproofing applied after the original statue's destruction.
References
External links
{{Portal, Texas
Photos of "Big Tex" as Santa Claus* "Big Tex's History"
Official Web Site of the State Fair of Texas
* "Big Tex"
Texas Twisted Retrieved April 11, 2005.
Colossal statues in the United States
Landmarks in Dallas
Buildings and structures completed in 1952
Buildings and structures demolished in 2012
Buildings and structures completed in 2013
Statues of fictional characters
State Fair of Texas
Mascots introduced in 1952
1952 establishments in Texas
Male characters in advertising