Big Blue Sports Network
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The UK Sports Network, historically known as the Big Blue Sports Network (BBSN) and also formerly known as the UK IMG Sports Network, is the
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
and
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
network Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...
of the
University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a Public University, public Land-grant University, land-grant research university in Lexington, Kentucky, United States. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical ...
Wildcats The wildcat is a species complex comprising two small wild cat species: the European wildcat (''Felis silvestris'') and the African wildcat (''F. lybica''). The European wildcat inhabits forests in Europe, Anatolia and the Caucasus, while th ...
men's and women's
sports teams A sports team is a group of individuals who play a team sport together. The number of players in the group depends on the sport. The highest level of a sports team is a professional sports team. In professional sports, the athletes are very t ...
. It consists of five over-the-air television affiliates and 44 radio stations in
Kentucky Kentucky (, ), officially the Commonwealth of Kentucky, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Illinois, Indiana, and Ohio to the north, West Virginia to the ...
and neighboring states.


History

The radio network was established in September 1968 for the purpose of broadcasting football and basketball games to select radio stations across the state of Kentucky. Prior to this, individual stations in central Kentucky each held their own coverage of the games. The original group rightsholder was Host Communications. Later on, the broadcast syndicator of the UK Sports Network was Sports Productions, a joint venture of Host Communications,
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
television affiliate
WKYT-TV WKYT-TV (channel 27) is a television station in Lexington, Kentucky, United States, affiliated with CBS and The CW. The station is owned by Gray Media, and maintains studios and transmitter facilities on Winchester Road (US 60), near I-75, on t ...
of Lexington, and radio stations WVLK of Lexington and WHAS of
Louisville Louisville is the most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeast, and the 27th-most-populous city in the United States. By land area, it is the country's 24th-largest city; however, by populatio ...
.
Cawood Ledford Cawood Ledford (April 24, 1926 – September 5, 2001) was a radio play-by-play announcer for the University of Kentucky basketball and American football, football teams. Ledford's style and professionalism endeared himself to many sports fans in t ...
and Ralph Hacker were the first play-by-play commentators for the network. In 2007, HOST Communications, a college
sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...
company based in the university's home city of Lexington, that had operated the Big Blue Sports Network, was purchased by the entertainment management company
IMG img or IMG is an abbreviation for image. img or IMG may also refer to: Science, technology, and mathematics *IMG (file format), file that stores a complete and uncompressed copy of the contents of a storage device * IMG, a prefix for camera ima ...
. However, the name of the network did not change until the 2010–11 academic year.


Sale of media rights to JMI Sports

On June 23, 2014, University of Kentucky Athletic Director
Mitch Barnhart Mitch Barnhart (born August 27, 1959) is an American college athletics administrator. He is the athletic director for the Kentucky Wildcats athletics program at the University of Kentucky in Lexington, Kentucky. Barnhart was hired by the universit ...
announced that JMI Sports, owned by former
San Diego Padres The San Diego Padres are an American professional baseball team based in San Diego. The Padres compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Division. ...
owner John Moores, had been awarded the multimedia rights to all University of Kentucky sports teams. UK's contract with JMI Sports was to initially begin upon the expiration of the university's contract with
IMG College Learfield (often stylized as LEARFIELD) is a collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of th ...
in April 2015. The university's contract with JMI include: * Radio rights to UK's football, men's and women's basketball and baseball games (Television rights are covered by
Southeastern Conference The Southeastern Conference (SEC) is a collegiate List of NCAA conferences, athletic conference whose member institutions are located primarily in the South Central United States, South Central and Southeastern United States. Its 16 members in ...
broadcasting arrangements, including the
SEC Network SEC Network (SECN) is an American multinational sports network owned by ESPN Inc., a joint venture between The Walt Disney Company (which operates the network, through its 80% controlling ownership interest) and Hearst Communications (which hold ...
); * Stadium and arena corporate signage and game programs for all home UK events. (Prior to 2018, Rupp Arena corporate signage was managed by Learfield Sports (Rupp Arena Sports and Entertainment Properties) under a contract with the Lexington Center Corporation (LCC), who manages the arena for the Lexington-Fayette Urban County Government. In 2018, control of all multimedia rights for the Lexington Center (including Rupp Arena), including naming rights, were turned over to the university, who subsequently awarded those rights to JMI.; * Naming rights to university athletics facilities and premium areas; * Sponsorship on UKathletics.com; * Game sponsorships and game promotions; * Coaches' endorsements; * Pre and postgame television shows and specials and postseason highlight DVDs; * Video features on video boards; * Opportunities to develop UK Athletics Corporate Partnership Program; and * The potential, at the university's discretion, to market campus multimedia rights, creating the potential for an integrated approach to multimedia rights and marketing. On October 27, 2014, JMI Sports announced that they had bought out the final year of IMG's contract with the University of Kentucky. As part of that agreement with IMG, JMI immediately took over management of the entire University of Kentucky's Sports Marketing program, including the UK Sports Network. On January 27, 2020, it was announced that Lexington Center's overall
naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...
were sold to Central Bank, a local community bank, by the Lexington Center Corporation and JMI Sports. The Rupp name will continue to receive primacy in the fourteen-year agreement for the arena portion of the complex, and be known as "Rupp Arena at Central Bank Center".


On-air personalities


Current

*Tom Leach – play-by-play commentator (football 1997–present, men's basketball, 2001–present) * Jack "Goose" Givens – game analyst (men's basketball, 2022–present)''2015–16 Kentucky Basketball Media Guide'', page 5 *
Jeff Piecoro Jeff Piecoro is an American sportscaster. He formerly worked for 24 years with the Cincinnati Reds baseball team as a co-host on ''Reds Live'' pregame and post game shows. He and former Big Red Machine member Doug Flynn co-hosted ''Reds Weekly' ...
– game analyst (football)


Former

* Claude Sullivan, play-by-play commentator (men's basketball and football 1948–1967) *
Cawood Ledford Cawood Ledford (April 24, 1926 – September 5, 2001) was a radio play-by-play announcer for the University of Kentucky basketball and American football, football teams. Ledford's style and professionalism endeared himself to many sports fans in t ...
, play-by-play commentator (1953–1992) *Ralph Hacker – color analyst (1973–1993), play-by-play commentator (men's basketball 1993–2001, football 1993–1997) *JB Faulconer, play by play commentator (1944–1953) men's basketball (Rupp), men's football (Bryant) *Neil Price – play-by-play commentator (women's basketball, 2005–2017) * Mike Pratt – color analyst (men's basketball and football 2001–2022)


Over-the air television affiliates


Current


Former


Radio

All listed radio stations are sorted by city of license. Areas served by these stations will vary. Most affiliates air coverage of football and men's basketball, unless otherwise specified.''2014–15 Kentucky Men's Basketball Media Guide'', page 8.''2015 Kentucky Football Media Guide'', page 199.


Notable former affiliates


See also

*
Vol Network The Vol Network is the radio and television network of the University of Tennessee Volunteers men's and women's sports teams known as the Vols and Lady Vols. The network was established in 1949, and since 2019, it has been operated by Learfield ...
, the
Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
statewide network of the
Tennessee Volunteers The Tennessee Volunteers and Lady Volunteers are the 20 male and female varsity intercollegiate athletics programs that represent the University of Tennessee in Knoxville, Tennessee. The Volunteers compete in Division I of the National Colleg ...
, Kentucky's southern neighbor.


References

{{Sports networks in the United States College basketball on the radio in the United States College football on the radio Kentucky Wildcats University of Kentucky Sports radio networks in the United States