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''Big Baby DRAM'' is the debut studio album by American rapper DRAM. It was released on October 21, 2016, by Empire Distribution and
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...
. The album features guest appearances from
Young Thug Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...
,
Erykah Badu Erica Abi Wright (born February 26, 1971), known professionally as Erykah Badu (), is an American singer-songwriter, record producer and actress. Influenced by R&B, soul, and hip hop, Badu rose to prominence in the late 1990s when her debut al ...
, Lil Yachty, Playboi Carti, Trippie Redd, ASAP Rocky, and Juicy J, while the production was handled by Charlie Heat, Mike Dean, Ricky Reed, and Roofeeo, among others. ''Big Baby DRAM'' received generally positive reviews from critics and debuted at number 19 on the US ''Billboard'' 200. The album was supported by four official singles: " Broccoli", "Cute", "Cash Machine", and "Gilligan".


Promotion

" Broccoli" was released as the album's lead single on April 6, 2016. The song features a guest appearance from American rapper Lil Yachty, while the production was handled by J Gramm, with additional production by Rogét Chahayed and Karl Rubin. The song's accompanying music video premiered on July 22, 2016, on DRAM's YouTube account. On September 21, 2018, the single was certified seven-times platinum by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/ ...
(RIAA). "Cute" was released as the album's second single on July 29, 2016. The track was produced by Charlie Heat. "Cash Machine" was released as the album's third single on September 9, 2016. The track was produced by Ricky Reed. The music video for the single premiered on October 18, 2016. "Gilligan" was first released for digital download on April 21, 2017. The song features guest appearances from American rappers ASAP Rocky and Juicy J. The song later sent to rhythmic contemporary radio on July 18, 2017, as the album's fourth single. The album's first promotional single, "Ill Nana", was released on September 29, 2017. The song features a guest appearance from American rapper Trippie Redd. The album's second promotional single, "Crumbs", was released on November 17, 2017. The song features a guest appearance from American rapper Playboi Carti.


Critical reception

''Big Baby DRAM'' was met with generally positive reviews. At
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...
score of 80, based on 13 reviews. Aggregator AnyDecentMusic? gave it 7.5 out of 10, based on their assessment of the critical consensus. Neil Z. Yeung of
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the dat ...
said, "''Big Baby D.R.A.M.'' is, at times, odd and imperfect, which is part of the charm". James Kilpin of '' Clash'' said, "It's refreshing to hear something different and altogether more interesting from a slighter older but no less exciting name". Michael Madden of '' Consequence'' said, "It'll be interesting to see how those sorts of lyrics sound 10, 15, or 20 years down the line, but at the very least, ''Big Baby D.R.A.M.''s melodies and instrumentation are enough to ensure people will be listening to these songs for a while". Tim Jonze of ''
The Guardian ''The Guardian'' is a British daily newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide ...
'' said, "The Virginia rapper's playfulness is frequently channelled through his talent for crafting delightfully weird
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
". Eric Diep of ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' said, "''Big Baby D.R.A.M.'' is presented as a playlist of D.R.A.M.'s best conceptual songs rather than achieve the glory of playing a perfect album from front to back". Christine Clarke of '' Now'' said, "The dizzying array of styles and themes always entertain, and D.R.A.M.'s confidence as both a singer and rapper allows him to pull these threads together". August Brown of ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' said, "With ''Big Baby D.R.A.M.'' he comes into his own, rapping with verve and sensitivity while fully capturing 2016's loopy, soulful moment in hip-hop. No wonder he's smiling". Jon Caramanica of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' said, "His excellent full-length debut album, ''Big Baby D.R.A.M.'', is joyous, clever and moves in surprising directions". Daniel Bromfield of ''Pretty Much Amazing'' said, "''Big Baby D.R.A.M.'' makes it clear he's interested in a lot more than just writing breezy radio tunes. The only problem is that's unequivocally what he's best at". Jayson Greene of '' Pitchfork'' said, "D.R.A.M. doesn't really have new ideas to pitch into this ball pit, but on his full-length debut ''Big Baby D.R.A.M.'', he reminds us that new ideas aren't the whole game". Christopher R. Weingarten of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...
'' said, "Love or hate his broken style, he's the
Biz Markie Marcel Theo Hall (April 8, 1964 – July 16, 2021), known professionally as Biz Markie, was an American rapper, singer, songwriter, DJ, and record producer. Markie was best known for his 1989 single " Just a Friend", which became a Top 40 hit ...
for the era where it goes down in the D.M." Scott Glaysher of '' XXL'' said, "''Big Baby D.R.A.M.'' does have moments where tracks like "Sweet VA Breeze" and "WiFi" easily blend into each other, sounding a bit too similar. But those middling songs don't really hinder the overall replay value of the album".


Year-end lists


Track listing

Credits adapted from the liner notes of ''Big Baby DRAM'' by
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...
. Notes * signifies a co-producer * signifies an additional producer * "Ill Nana" is stylized as "ILL Nana" Sample credits * "Cash Machine" contains a sample from "
Hallelujah I Love Her So "Hallelujah I Love Her So" is a single by United States, American musician Ray Charles. The rhythm and blues song was written and released by Charles in 1956 on the Atlantic Records, Atlantic label, and in 1957 it was included on his self-title ...
", as performed by Ray Charles. * "100%" contains a sample from " The Highways of My Life", as performed by The Isley Brothers. * "Sweet VA Breeze" contains an interpolation from " Sweet Virginia Breeze", as written and performed by Steve Bassett and Robert Thompson.


Charts


Weekly charts


Year-end charts


Certifications


Release history


References

{{Authority control 2016 debut albums Atlantic Records albums Empire Distribution albums Albums produced by Cardo Albums produced by Cubeatz Albums produced by Juicy J Albums produced by Mike Dean (record producer) Albums produced by Sonny Digital DRAM (musician) albums Albums produced by Rogét Chahayed