BiFi is a brand of meat snacks owned by the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

snack company Jack Link's. BiFi Roll (introduced in 1987) and BiFi Carazza (introduced in 1994) are the most popular ''BiFi'' products besides BiFi Original. Up to this day, the meat snacks are still manufactured in the original facilities of "Schafft Fleischwerke" in

Ansbach Ansbach ( , ; ) is a city in the Germany, German state of Bavaria. It is the capital of the Regierungsbezirk, administrative region of Mittelfranken, Middle Franconia. Ansbach is southwest of Nuremberg and north of Munich, on the river Fränk ...

, Germany.

History

The brand BiFi was introduced in 1972. Originally, the name BiFi was only used for the first product of today's product range, a small

salami Salami ( ; : ''salame'') is a ''salume'' consisting of fermented and air-dried meat, typically pork. Historically, salami was popular among Southern, Eastern, and Central European peasants because it can be stored at room temperature fo ...

. The name ''BiFi'' derived from the English adjective "beefy" (meaty). Currently more than ten products are distributed under the brand. After "Schafft Fleischwerke" became part of the "Union Deutsche Lebensmittelwerke GmbH" (Union of German Food factories Ltd.), BiFi was included in the

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

product range. In February 2014, Unilever sold their meat snacks brands BiFi and

Peperami Peperami is a pork jerky snack manufactured by Jack Link's. It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom, Mexico and Ireland, across multiples and independent retailers. The snack has multiple ...

to the largest meat snack producer worldwide, Jack Link's''.'' In 2017, the brand's

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

and packaging design was revised. The new look of the brand was introduced in the context by a large-scale TV and online campaign under the claim "It's right when it feels right".

References

External links

BiFi official websiteJack Link's website
{{DEFAULTSORT:Bifi (Snack) Brand name snack foods Brand name meats Former Unilever brands Products introduced in 1972

History

See also

References

External links