Beyond Retro is a

vintage clothing Vintage clothing is clothing that originates from a previous era, as recent as the 1990s. The term ''vintage clothing'' can also be applied in reference to second-hand retail outlets, e.g. in "vintage clothing store". While the concept origina ...

retailer with shops in the UK,

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

and

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

. The first Beyond Retro store was opened in a disused dairy on Cheshire Street in

East London East London is the part of London, England, east of the ancient City of London and north of the River Thames as it begins to widen. East London developed as London Docklands, London's docklands and the primary industrial centre. The expansion of ...

in 2002.

History

The first Beyond Retro store was opened in a disused dairy on Cheshire Street in East London in 2002. A shop, located on

Great Marlborough Street Great Marlborough Street is a thoroughfare in Soho, Central London. It runs east of Regent Street past Carnaby Street towards Noel Street. Originally part of the Millfield estate south of Tyburn Road (now Oxford Street), the street was named ...

, followed in 2006 and in October 2009, another large-scale store in Brighton. The first store in Sweden opened in the district of

Södermalm Södermalm, often shortened to just Söder, is the southern district of Stockholm City Centre. Overview The Södermalm district covers the island of the same name (formerly called ''Åsön''), which, however, is not fully separated from th ...

in 2005. Today, there are 2 stores in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

, 2 in

Malmö Malmö is the List of urban areas in Sweden by population, third-largest city in Sweden, after Stockholm and Gothenburg, and the List of urban areas in the Nordic countries, sixth-largest city in Nordic countries, the Nordic region. Located on ...

and 2 in

Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...

, including one "Outlet" in each city. In 2009 and 2010, Beyond Retro were awarded CoolBrands status and were named number 9 in '' Time Outs '50 Best Shops of London' in September 2010. In November 2010, an online shop was launched. A further outlet in

Dalston Dalston () is an area of East London, in the London Borough of Hackney. It is northeast of Charing Cross. Dalston began as a hamlet on either side of Dalston Lane, and as the area urbanised the term also came to apply to surrounding areas i ...

opened in 2011. In December, 2011 Beyond Retro was opened in Moscow and also online shop was launched in Russia.

Product

Beyond Retro stores sell

from every era of the 20th century. All of the product found in any Beyond Retro store started as a donation to a charity. The sale of these donations to

recycling Recycling is the process of converting waste materials into new materials and objects. This concept often includes the recovery of energy from waste materials. The recyclability of a material depends on its ability to reacquire the propert ...

companies generates revenue for charities throughout the Western world. Beyond Retro buys all of its clothing from charities directly, or indirectly through recycling companies.

Paloma Faith Paloma Faith Blomfield (born 21 July 1981) is an English singer, songwriter, and actress. After signing with Epic Records in 2008, Faith released her debut album, '' Do You Want the Truth or Something Beautiful?'' (2009), which produced the UK ...

, Barry Chuckle,

Kate Nash Kate Marie Nash (born 6 July 1987) is an English musician and actress from North Harrow. Her singles "Foundations (song), Foundations" (2007) and "Do-Wah-Doo" (2010) charted at numbers 2 and 15 on the UK singles chart and her albums ''Made of Bri ...

Diana Vickers Diana Vickers (born 30 July 1991) is an English singer, songwriter and actress. She was a semi-finalist on ''The X Factor (British series 5), The X Factor'' in 2008, finishing in fourth place. Vickers signed a record deal with RCA Records and, ...

Jessie J Jessica Ellen Cornish (born 27 March 1988), known professionally as Jessie J, is an English singer and songwriter. Born and raised in London, she began her career on stage, aged 11, with a role in the West End musical '' Whistle Down the Wind ...

, Marina & the Diamonds, Giant Haystacks,

Carl Barat Carl may refer to: *Carl, Georgia, city in USA *Carl, West Virginia, an unincorporated community *Carl (name), includes info about the name, variations of the name, and a list of people with the name *Carl², a TV series * "Carl", an episode of tel ...

, and

Alexa Chung Alexa Chung (born 5 November 1983) is an English model and television personality. Chung pursued a modelling career as a teenager after being scouted by a modelling agency at the Reading Festival. She has walked for brands such as Vivienne Westw ...

have worn Beyond Retro clothing.

Beyond retro design & print archive

Beyond Retro are home to an archive resource, offering original vintage fashion print swatches and specialist vintage garments to industry clients.

In-store activity

Live bands play in-store regularly and the company hosts frequent

art exhibition An art exhibition is traditionally the space in which art objects (in the most general sense) meet an audience. The exhibit is universally understood to be for some temporary period unless, as is occasionally true, it is stated to be a "permanen ...

s, under the "we saw you coming" banner. In 2010, they curated a three-day music event in their Brighton store, during the

Great Escape Festival The Great Escape Festival is a four-day music festival held in Brighton and Hove, England every year in May. It is operated by MAMA Festivals and showcases new music from a variety of genres. The festival was founded in 2006 and hosts roughly ...

, in association with So Darn So Records.

References

{{Reflist

External links

Official Website

Facebook

Twitter

YouTube
British companies established in 2002 Clothing companies established in 2002 Retail companies established in 2002 Companies based in the London Borough of Tower Hamlets 2002 establishments in England