Brand positioning
The brand draws from the culture of Beverly Hills and the polo heritage to develop a product line that it positions as a combination of casual style and exclusivity. BHPC markets itself as a lifestyle brand intended to appeal to a global audience through its apparel, accessories, and other consumer goods. The brand's logo, featuring a polo player in action, reflects its association with the sport of polo, which is historically connected to elite social circles. The logo, alongside a warm and glamorous color palette, is central to BHPC's marketing and branding strategy. These elements are intended to evoke both the heritage of polo and an aspirational lifestyle.Markets
Since its founding, Beverly Hills Polo Club has expanded its presence internationally, with more than 650 stores in over 70 countries. The brand's approach to retail includes both physical storefronts and an increasing reliance on e-commerce platforms. Its expansion strategy includes adapting to regional markets while maintaining elements of its branding that emphasize exclusivity and sophistication.Product Range
BHPC offers a variety of products, including clothing for men, women, and children, as well as accessories such as footwear, watches, eyewear, handbags, and fragrances. BHPC introduces seasonal collections and occasional collaborations to add diversity to its offerings. Its product lines emphasize a mix of classic styles and contemporary trends, aiming to appeal to consumers with an interest in luxury and lifestyle goods.Polo match sponsorships
Beverly Hills Polo Club sponsored two polo matches in the Middle East, the ABCD Pink Polo Match in November 2015 and the HH President Club Match in January 2016.See also
*References
{{reflist Clothing brands of the United States Retail companies of the United Arab Emirates Polo