Beverage Brands
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Beverage Brands is a British alcoholic beverage company based in
Gloucestershire Gloucestershire ( , ; abbreviated Glos.) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by Herefordshire to the north-west, Worcestershire to the north, Warwickshire to the north-east, Oxfordshire ...
.


History

It was founded in Torquay, and was based at Rockwood House on Parkhill Road. Its managing director and founder was Joe Woods (born c.1955). He grew up in Torquay, having moved there from
Greenock Greenock (; ; , ) is a town in Inverclyde, Scotland, located in the west central Lowlands of Scotland. The town is the administrative centre of Inverclyde Council. It is a former burgh within the historic county of Renfrewshire, and forms ...
when aged 11. In May 2011 it announced that it was leaving Torquay.Staff at Beverage Brands in Torquay face losing jobs
BBC News, 11 May 2011.


Products

Its main product is WKD Original Vodka, which is the market leading
ready to drink Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fru ...
(RTD) alcoholic beverage in
Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
and the UK. WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core. It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008. Beverage Brands is the sixth largest manufacturer of RTDs in the world.


Structure

The company is based off junction 11a of the M5, off the B4641 in Hucclecote. It was based in Torquay from 1992 until 2011; the main bottling plants is on the Cumnock Business Park in Netherthird,
East Ayrshire East Ayrshire (; ) is one of 32 unitary council areas of Scotland. It shares borders with Dumfries and Galloway, East Renfrewshire, North Ayrshire, South Ayrshire and South Lanarkshire. The headquarters of the council are located on London Roa ...
at the A76/B7083 roundabout, with another at
Shepton Mallet Shepton Mallet is a market town and civil parishes in England, civil parish in Somerset, England, some southwest of Bath, Somerset, Bath, south of Bristol and east of Wells, Somerset, Wells. It had an estimated population of 10,810 in 2019. ...
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References


External links


Beverage Brands
{{Portalbar, Companies Companies based in Devon Companies based in Gloucester Drink companies of the United Kingdom East Ayrshire Food and drink companies established in 1992 Spirit drinks manufacturers Torbay 1992 establishments in England