Beverage Brands is a British alcoholic beverage company based in
Gloucestershire
Gloucestershire ( , ; abbreviated Glos.) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by Herefordshire to the north-west, Worcestershire to the north, Warwickshire to the north-east, Oxfordshire ...
.
History
It was founded in Torquay, and was based at Rockwood House on Parkhill Road.
Its managing director and founder was Joe Woods (born c.1955). He grew up in Torquay, having moved there from
Greenock
Greenock (; ; , ) is a town in Inverclyde, Scotland, located in the west central Lowlands of Scotland. The town is the administrative centre of Inverclyde Council. It is a former burgh within the historic county of Renfrewshire, and forms ...
when aged 11.
In May 2011 it announced that it was leaving Torquay.
Staff at Beverage Brands in Torquay face losing jobs
BBC News, 11 May 2011.
Products
Its main product is WKD Original Vodka, which is the market leading ready to drink
Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fru ...
(RTD) alcoholic beverage in Ireland
Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
and the UK. WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core.
It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008.
Beverage Brands is the sixth largest manufacturer of RTDs in the world.
Structure
The company is based off junction 11a of the M5, off the B4641 in Hucclecote.
It was based in Torquay from 1992 until 2011; the main bottling plants is on the Cumnock Business Park in Netherthird, East Ayrshire
East Ayrshire (; ) is one of 32 unitary council areas of Scotland. It shares borders with Dumfries and Galloway, East Renfrewshire, North Ayrshire, South Ayrshire and South Lanarkshire. The headquarters of the council are located on London Roa ...
at the A76/B7083 roundabout, with another at Shepton Mallet
Shepton Mallet is a market town and civil parishes in England, civil parish in Somerset, England, some southwest of Bath, Somerset, Bath, south of Bristol and east of Wells, Somerset, Wells. It had an estimated population of 10,810 in 2019. ...
.
References
External links
Beverage Brands
{{Portalbar, Companies
Companies based in Devon
Companies based in Gloucester
Drink companies of the United Kingdom
East Ayrshire
Food and drink companies established in 1992
Spirit drinks manufacturers
Torbay
1992 establishments in England