The Betway Cup was a

pre-season friendly An exhibition game (also known as a friendly, scrimmage, demonstration, training match, pre-season game, warmup match, or preparation match, depending at least in part on the sport) is a sporting event whose prize money and impact on the playe ...

competition hosted annually by

Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...

club

West Ham United West Ham United Football Club is a professional Association football, football club based in Stratford, London, Stratford, East London, England. The club competes in the Premier League, the top tier of English football league system, English f ...

, from 2015–2024. It was sponsored by betting company

Betway Betway is a British gambling company founded in 2006. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in Malta, alongside satellite offices in Londo ...

, who also served as West Ham United's principal sponsors during that period. The inaugural tournament was held in 2015 at West Ham's previous home Upton Park, with the second tournament taking place at the

London Stadium London Stadium (formerly and also known as the Olympic Stadium and the Stadium at Queen Elizabeth Olympic Park) is a multi-purpose outdoor stadium at Queen Elizabeth Olympic Park in the Stratford, London, Stratford district of London. It is loc ...

in 2016.

Background

Prior to Betway's sponsorship of West Ham United, the club hosted the Out Performance Display Cup, sponsored by the

Essex Essex ( ) is a Ceremonial counties of England, ceremonial county in the East of England, and one of the home counties. It is bordered by Cambridgeshire and Suffolk to the north, the North Sea to the east, Kent across the Thames Estuary to the ...

-based signage company of the same name at

Southend United Southend United Football Club is a professional association football club based in Southend-on-Sea, Essex, England, which competes in the National League, the fifth level of English football. The team are known as "The Shrimpers", a reference ...

, beating Dutch club 1–0 Vitesse on 9 August 2002. In August 2003, West Ham played

PSV Eindhoven Philips Sport Vereniging (; ), abbreviated as PSV and internationally known as PSV Eindhoven (), is a Dutch sports club from Eindhoven, Netherlands. It is best known for its professional association football, football department, which has pla ...

at the

Boleyn Ground Boleyn Ground, often referred to as Upton Park, was a football stadium in Upton Park, London, Upton Park, east London, England. It was the home of West Ham United F.C., West Ham United from 1904 to 2016, and was briefly used by Charlton Athletic ...

in the second edition, losing 1–2. The cup ran for two more seasons, against

Anderlecht Anderlecht (; ) is one of the List of municipalities of the Brussels-Capital Region, 19 municipalities of the Brussels-Capital Region, Belgium. Located in the south-western part of the region, it is bordered by the City of Brussels, Forest, B ...

and

Osasuna Club Atlético Osasuna (, ''Osasuna Athletic Club''), or simply Osasuna, is a Spanish professional association football, football club based in Pamplona, Navarre. It was founded on 24 October 1920 and plays in La Liga, the top division of Spanish ...

respectively. In 2008, West Ham hosted

Villarreal Villarreal (officially, in ) is a city and municipality in the province of Castellón which is part of the Valencian Community in the east of Spain. The town is located at 42 m above sea level, 7 km to the south of the province's capital ( ...

in the

Bobby Moore Robert Frederick Chelsea Moore (12 April 1941 – 24 February 1993) was an English professional footballer. He captained West Ham United for more than ten years, and was the captain of the England national team that won the 1966 FIFA ...

Cup in aid of the Bobby Moore Fund for

Cancer Research UK Cancer Research UK (CRUK) is the world's largest independent cancer research organisation. It is registered as a charity in the United Kingdom and Isle of Man, and was formed on 4 February 2002 by the merger of The Cancer Research Campaign and t ...

, as well as facing

Napoli Naples ( ; ; ) is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its province-level municipality is the thir ...

in August 2009. During SBOBET's sponsorship of the club, the

bookmaker A bookmaker, bookie, or turf accountant is an organization or a person that accepts and pays out bets on sporting and other events at agreed-upon odds In probability theory, odds provide a measure of the probability of a particular outco ...

sponsored West Ham's pre-season tournament ahead of the 2010–11 season, with the first edition seeing West Ham host

Deportivo La Coruña ''Deportivo'' (Spanish, 'sporting') may refer to: * Deportivo de La Coruña, commonly known as simply Deportivo, a Spanish football club * Déportivo, a French rock band * Deportivo (Mexicable) Mexicable is an aerial lift line in Ecatepec de ...

. In 2014,

Marathonbet Established in 1997, Marathonbet is a global online sports betting company offering pre-match and live betting markets across a range of sports and live events through its online sportsbook and casino products. Operations Marathonbet was starte ...

sponsored West Ham's annual pre-season home cup game, a 3–2 win against

Sampdoria Unione Calcio Sampdoria, commonly referred to as Sampdoria (), is an Italian professional football club based in Genoa, Liguria. Sampdoria was formed in 1946 from the merger of two existing sports clubs whose roots can be traced back to the ...

, before Betway's sponsorship of the club.

History

2015

2016

West Ham United played reigning Italian champions

Juventus Juventus Football Club (; from , ), commonly known as Juventus or colloquially as Juve (), is an Italian professional Association football, football List of football clubs in Italy, club based in Turin, Piedmont, who compete in Serie A, the ...

at the

in the official opening of the stadium after being handed to West Ham following the

2012 Summer Olympics The 2012 Summer Olympics, officially the Games of the XXX Olympiad and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

, despite playing Slovenian side

NK Domžale Nogometni klub Domžale (), commonly referred to as NK Domžale or simply Domžale, is a Slovenian professional Association football, football club based in the town of Domžale that competes in the Slovenian PrvaLiga, the top tier of Slovenian ...

in the first game at the stadium three days prior in the

UEFA Europa League The UEFA Europa League (UEL), usually known simply as the Europa League, is an annual association football, football club competition organised since 1971 by the UEFA, Union of European Football Associations (UEFA) for eligible European footb ...

. Juventus striker

Simone Zaza Simone Zaza (born 25 June 1991) is an Italian professional footballer who plays as a striker. Zaza began his professional club career with Atalanta in 2008, where he remained for two seasons. In 2010, he moved to Sampdoria, where he was sent ...

scored the winner for the Italian club and signed for West Ham on loan later in August.

2017

First leg

Second leg

2018

2019

2020

The 2020 edition of the Betway Cup was contested

behind closed doors Behind Closed Doors may refer to: Film, television and radio Film * ''Behind Closed Doors'' (1929 film), an early talkie starring Virginia Valli * Behind Closed Doors (1961 film), ''Behind Closed Doors'' (1961 film), an Italian comedy film by Dino ...

as a result of the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

2021

2024

Performances by club

References

West Ham United F.C. English football friendly trophies Recurring sporting events established in 2015 2015 establishments in England {{West Ham United F.C.