Better Cheddars is a
snack food
A snack is a small portion of food generally Eating, eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.
Traditionally, snack ...
brand of baked
cheese crackers that are prepared using
cheddar cheese
Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added), and sometimes sharp-tasting. Cheddar originates from the English village of Cheddar in Somerset.
Ched ...
as a main ingredient. Better Cheddars are manufactured by
Nabisco, a subsidiary of
Mondelēz International.
In the United States, Better Cheddars are marketed under the "Flavor Originals"
trademark,
which also includes the
Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981. Various flavors of the cracker have been purveyed to consumers.
History
Better Cheddars were first introduced by Nabisco in February 1981, and originally had
sourdough
Sourdough or sourdough bread is a bread made by the fermentation of dough using wild lactobacillaceae and yeast. Lactic acid from fermentation imparts a sour taste and improves keeping qualities.
History
In the ''Encyclopedia of Food Microbio ...
culture in its ingredients. They were advertised on television as the "
San Francisco-style" snack cracker, and were the first commercials featuring actor/comedian
Ron Carey as a
cable car Cable car most commonly refers to the following cable transportation systems:
* Aerial lift, such as aerial tramways and gondola lifts, in which the vehicle is suspended in the air from a cable
** Aerial tramway
** Chairlift
** Gondola lift
*** Bi ...
operator singing the Better Cheddars theme song and eating the snack. The name became a
registered trademark in February 1985. The brand was created by Nabisco's Manhattan-based marketing agency of record, The
William Esty Company, and the name was created by Senior
Copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...
Niels Peter Olsen working with Creative Director Howard Cowell.
In 2018 and 2019, production of Better Cheddar crackers was disrupted following the recall of whey powder from Associated Milk Producers, Inc. (AMPI). Many other cheese flavored products were also affected, including Ritz crackers and Goldfish crackers. As of March, 2019, a shortage of Better Cheddars crackers remained as store shelves in some Midwest locations were bare.
Varieties
Better Cheddars have been produced in original style, low salt and reduced fat varieties.
Better Cheddars 'n onion is a former flavor that was introduced in 1987 and was discontinued soon afterwards. Bacon flavor was another discontinued variety.
See also
*
List of crackers
This is a list of crackers. A cracker is a baked good typically made from a grain-and-flour dough and usually manufactured in large quantities. Crackers (roughly equivalent to savory biscuits in the United Kingdom and the Isle of Man) are usual ...
References
External links
*
Better Cheddars review Brandeating.com.
{{Mondelēz International
Nabisco brands
Brand name crackers
Products introduced in 1981