Better Cheddars is a
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of baked
cheese crackers that are prepared using
cheddar cheese
Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added), and sometimes sharp-tasting. It originates from the English village of Cheddar, Somerset, Cheddar in ...
as a main ingredient. Better Cheddars are manufactured by
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco' ...
, a subsidiary of
Mondelēz International
Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...
.
In the United States, Better Cheddars are marketed under the "Flavor Originals"
trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
,
which also includes the
Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981. Various flavors of the cracker have been purveyed to consumers.
History
Better Cheddars were first introduced by Nabisco in February 1981, and originally had
sourdough
Sourdough is a type of bread that uses the fermentation by naturally occurring yeast and lactobacillus bacteria to raise the dough. In addition to leavening the bread, the fermentation process produces lactic acid, which gives the bread its dis ...
culture in its ingredients. They were advertised on television as the "
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
-style" snack cracker, and were the first commercials featuring actor/comedian
Ron Carey as a
cable car operator singing the Better Cheddars theme song and eating the snack. The name became a
registered trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from ot ...
in February 1985. The brand was created by Nabisco's Manhattan-based marketing agency of record, The
William Esty Company, and the name was created by Senior
Copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to incre ...
Niels Peter Olsen working with Creative Director Howard Cowell.
In 2018 and 2019, production of Better Cheddar crackers was disrupted following the recall of whey powder from Associated Milk Producers, Inc. (AMPI). Many other cheese flavored products were also affected, including Ritz crackers and Goldfish crackers. As of March, 2019, a shortage of Better Cheddars crackers remained as store shelves in some Midwest locations were bare.
Varieties
Better Cheddars have been produced in original style, low salt and reduced fat varieties.
Better Cheddars 'n onion is a former flavor that was introduced in 1987 and was discontinued soon afterwards. Bacon flavor was another discontinued variety.
See also
*
List of crackers
This is a list of crackers. A cracker is a baked good typically made from a grain-and-flour dough and usually manufactured in large quantities. Crackers (roughly equivalent to savory biscuits in the United Kingdom and the Isle of Man) are usua ...
References
External links
*
Better Cheddars review Brandeating.com.
{{Mondelēz International
Nabisco brands
Brand name crackers
Products introduced in 1981