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Betches (originally Betches Love This) is a digital media company started by Aleen Dreksler, Jordana Abraham, and Samantha Sage. Originally a website, the company now includes a website, social media accounts, several podcasts, a national comedy tour, merchandise, and three best-selling books.


History

The Betches Love This website began in February 2011 and was authored by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. Each of the three women invested $1,500 into the company. They chose the name "Betches Love This" because they heard young women saying the word when they did not want to be called a
bitch Bitch may refer to: * Bitch (slang), a vulgar derogatory term used primarily referring to women, but is often directed towards men as well * A female dog or other canine Bitch or bitches may also refer to: Arts and media Film and television ...
. Betches Love This was shortened to "Betches" as the brand developed into a larger humor category discussing topics such as celebrities, health and fitness, politics, and TV and movie recaps. The Betches put forth multiple social media posts a week for their fans. The three women claim to "say what people are thinking about the world, but no one's spoken out loud". Betches has been called the female counterpart to the bro fraternity culture by ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''. The three co-creators have been labeled as authors, entrepreneurs and humorists by Dan Rather. The three women behind Betches have stated that they support a mantra of "not taking yourself too seriously and being confident in who you are." A 2015 ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
'' article discussed the impact a Betches advertisement has on a product or service, as their following is "obsessive" and their page has been named as one of the top accounts to follow by ''
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
'' and
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
. In 2011, while seniors at
Cornell University Cornell University is a Private university, private Ivy League research university based in Ithaca, New York, United States. The university was co-founded by American philanthropist Ezra Cornell and historian and educator Andrew Dickson W ...
, Jordana Abraham, Samantha Fishbein, and Aleen Kuperman created Betches in the form of a WordPress blog. They targeted women that were "'edgy, speak their minds, and unapologetic in regards to their beliefs and opinions'" The
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
was first designed to counteract the male humor that was receiving a high level of attention from young men. The humor of the three women was targeted towards the "anti-alphamale", while also making jokes towards the "nice girl" via their discussions on celebrities, fashion, and relationship advice. Currently, Betches post on beauty, lifestyle, career, horoscope, and many others.


Education

The three women grew up in a New York suburb. The women attended Roslyn High School in Long Island. The three women graduated from
Cornell University Cornell University is a Private university, private Ivy League research university based in Ithaca, New York, United States. The university was co-founded by American philanthropist Ezra Cornell and historian and educator Andrew Dickson W ...
, where they roomed together their senior year.


Business

Abraham, Fishbein, and Kuperman all lacked backgrounds in business, but each had family connections to those who specialized in law or business to help their company flourish. After graduation, all three women lived at their parents' house, allowing them to meet with each other and work on their platform. They focused on their Instagram, rather than their website, after hiring an ad buyer who said that their readers were more interested in it. A website named Digital America states that "Betches are proud to be the girls that everyone hates because they view it as a reflection of their superiority" and that Betches strive to dominate the social structures set forth today through their use of beauty, wealth, popularity, and their lack of compassion for others. The women partnered with smaller jewelry and fashion companies to get their name out, but these attempts did not lead to the results the women strived for. Bumble purchased a package of
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
advertisements and sponsored the Betches' second book's launch party. Most recently, Betches partnered with e-commerce site JustFab to launch a subscription-based clothing line.
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
has estimated that in 2017, their 3rd year of earning profit, the women behind Betches earned more than $5 million in revenue, 75% of which came from brand partnerships. The women own the company fully, as they have not sought out investors.


Books

The Betches have published two New York Times Best Selling books. The books are categorized as "satire self help". Nice Is Just a Place in France: How to Win at Basically Everything This was the first book published by the Betches. The book provides readers with information regarding all aspects of life and focuses a lot on friend groups. I Had a Nice Time And Other Lies...: How to Find Love & Sh*t Like That This was the second book published by the Betches, which focusses on dating and relationship advice. When's Happy Hour?: Work Hard So You Can Hardly Work This was the third book published by the Betches. The book consists of advice for readers with their professional life, so they can "basically be the Beyonce of anything
hey Hey, HEY, or Hey! may refer to: Music * Hey (band), a Polish rock band Albums * ''Hey'' (Andreas Bourani album) or the title song (see below), 2014 * ''Hey!'' (Julio Iglesias album) or the title song, 1980 * ''Hey!'' (Jullie album) or the ...
aspire to do."


Podcasts

Betches Brides This podcast explores all facets of the complex interpersonal struggles that stem from the wedding planning process. It was formerly hosted by Nicole Pellegrino. Betches Sup This is a political & pop culture comedy podcast. Diet Starts Tomorrow This podcast explored the psychological and emotional side of health and wellbeing. It was originally hosted by Betches co-founders Aleen Dreksler and Sami Sage. U Up? This podcast focuses on modern dating woes and is co-hosted by Jordana Abraham and
Jared Freid Jared Freid is an American comedian, podcaster, writer, and television host. He was the host of the 2018 NBC game show '' How Low Will You Go: Snapchat'', which aired on the social media platform Snapchat. He has performed stand-up comedy at Ju ...
.


Criticism

The women behind the Betches have faced backlash about statements the authors have made, which promote taking
Adderall Adderall and Mydayis are trade names for a combination drug containing four salts of amphetamine. The mixture is composed of equal parts racemic amphetamine and dextroamphetamine, which produces a (3:1) ratio between dextroamphetamine and l ...
to stay focused and having
anorexia Anorexia nervosa (AN), often referred to simply as anorexia, is an eating disorder characterized by Calorie restriction, food restriction, body image disturbance, fear of gaining weight, and an overpowering desire to be thin. Individuals wit ...
to stay thin. In April 2012, Abraham wrote a post titled "How To: Get People To Accuse You of Having an Eating Disorder" in which she gave advice to not eat food when with a group. The post has since been removed. The Betches received hundreds of comments in regard to the post. One reader came forward, saying that her friend had not eaten in two weeks since reading the post. Despite reader backlash, the Betches have still discussed anorexia on their platforms, having stated that they "can’t feel responsible for every girl who feels like she needs to be 90 pounds because we made a joke".


References


External links

* {{Official website, betches.com Social media companies of the United States