Bertha Brainard (June 16, 1890 – June 11, 1946), known to her friends as Betty, was a pioneering NBC executive responsible for setting trends in network broadcasting.Paley Center for Media: "She Made It": Bertha Brainard
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Life and career

She was born and raised in South Orange, New Jersey, the daughter of Henry Brainard (a former

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...

and publisher) and his wife Ada. After graduating high school, she attended a teacher's college in nearby Montclair, but subsequently decided she did not want to teach. During the war, she drove an ambulance for the Red Cross, and with some encouragement from her brother, she decided to try to find work in the new medium of

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transm ...

. She became a theater critic, and began hosting a program called ''Broadcasting Broadway'' for WJZ in Newark beginning in March 1922. By 1923, she became the station's assistant program director, helping to select the live performers and later doing critiques of the station's announcers. By October 1926, she had moved up to program manager. After she became head of programming for NBC in 1928, the network's first woman executive, she began pushing for singer-bandleader

Rudy Vallée Hubert Prior Vallée (July 28, 1901 – July 3, 1986), known professionally as Rudy Vallée, was an American singer, musician, actor, and radio host. He was one of the first modern pop stars of the teen idol type. Early life Hubert Prior Val ...

to host a variety series by explaining that only a woman could understand the appeal of Vallée's voice.Rudel, Anthony. ''Hello, Everybody: The Dawn of American Radio''. Harcourt, 2008. Rudyvallee

'' The Fleischmann's Yeast Hour'' (aka ''The Rudy Vallée Show'', aka ''The Fleischmann Yeast Hour'', aka ''The Fleischmann Hour'') was then launched as a musical variety radio program on NBC from 1929 to 1936, when it became ''The Royal Gelatin Hour'', continuing until 1939. Beginning October 24, 1929, the show quickly became a top-rated program, second only to ''

Amos 'n' Andy ''Amos 'n' Andy'' is an American radio sitcom about black characters, initially set in Chicago and later in the Harlem section of New York City. While the show had a brief life on 1950s television with black actors, the 1928 to 1960 radio show ...

''. Host Vallée appeared along with regulars Ole Olsen and Chic Johnson (1932), followed by Tom Howard and George Shelton (1935). On this show, the American listening audience heard many future stars for the first time, as it introduced such talents as Milton Berle, Burns and Allen, Alice Faye, the

Mills Brothers The Mills Brothers, sometimes billed the Four Mills Brothers, and originally known as the Four Kings of Harmony, were an American jazz and traditional pop vocal quartet who made more than 2,000 recordings that sold more than 50 million copies an ...

and Kate Smith.

Gloria Swanson Gloria May Josephine Swanson (March 27, 1899April 4, 1983) was an American actress and producer. She first achieved fame acting in dozens of silent films in the 1920s and was nominated three times for the Academy Award for Best Actress, most f ...

made her radio debut. Other guests included Ray Bolger, Fannie Brice,

Ilka Chase Ilka Chase (April 8, 1905 – February 15, 1978) was an American actress, radio host, and novelist. Biography Born in New York City and educated at convent and boarding schools in the United States, England, and France, Chase was the only child ...

Helen Hayes Helen Hayes MacArthur ( Brown; October 10, 1900 – March 17, 1993) was an American actress whose career spanned 80 years. She eventually received the nickname "First Lady of American Theatre" and was the second person and first woman to have w ...

and Bert Lahr.

Radio comedy

Brainard also introduced satire to radio by commissioning Raymond Knight to create a comedy show. Knight was writing continuity and commercials for NBC in 1929, when Brainard asked him to devise "something cuckoo" for the Blue Network. He responded with the zany '' The Cuckoo Hour'' (aka ''The KUKU Hour'') as a showcase for his wacky humor, performing as Ambrose J. Weems. Brainard remained an NBC executive until 1946 when she married advertising executive Curt Peterson, with whom she had worked over the years. Her retirement and marriage were brief, as she died of a heart attack, in

Huntington, New York The Town of Huntington is one of ten Administrative divisions of New York#Town, towns in Suffolk County, New York. Founded in 1653, it is located on the North Shore (Long Island), north shore of Long Island in northwestern Suffolk County, with Lo ...

, later that year.

Life and career

Radio comedy

References

Further reading