Berth Milton Sr. (26 November 1926 – 31 December 2005) was a Swedish pornographer and businessman. He is known for his creation of ''

Private Private or privates may refer to: Music * "In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorded ...

'', the first full-color hardcore

pornographic magazine Pornographic magazines or erotic magazines, sometimes known as adult, sex or top-shelf magazines, are magazines that contain content of an explicitly sexual nature. Publications of this kind may contain images of attractive naked subjects, as is ...

, in 1965. Later, he went on to build one of the most renowned brand names in modern pornography. He was the father of

Berth Milton Jr. Berth Milton Jr. (born 1955) is a Swedish businessman. He is the majority owner of Private Media Group, one of the leading producers and distributors of pornography, founded by his father, Berth Milton Sr. Milton is estimated to own a majority of t ...

, the current majority owner and former CEO of

Private Media Group Private Media Group, Inc. is a Swedish production and distribution company that distributes adult entertainment via print publications, DVDs, the internet, and mobile. Origins ''Private'' magazine was established in Stockholm, Sweden, in 1 ...

, the company that now publishes the magazine and other properties under the ''Private'' brand.

References

* Andersson, Mattias ''Porr – en bästsäljande historia'' (2005)

External links

Berth Milton Sr. – left of picture
1926 births 2005 deaths 20th-century Swedish businesspeople Swedish magazine founders Adult magazine publishers (people) Swedish pornographers {{porn-stub