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Bert Parks (born Bertram Jacobson; December 30, 1914 – February 2, 1992) was an American
actor An actor (masculine/gender-neutral), or actress (feminine), is a person who portrays a character in a production. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. ...
,
singer Singing is the art of creating music with the voice. It is the oldest form of musical expression, and the human voice can be considered the first musical instrument. The definition of singing varies across sources. Some sources define singi ...
, and
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
and
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
announcer, best known for hosting the annual
Miss America Miss America is an annual competition that is open to women from the United States between the ages of 18 and 28. Originating in 1921 as a "bathing beauty revue", the contest is judged on competition segments with scoring percentages: ''Priva ...
telecast from 1955 to 1979.


Early life

Parks was born in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, to Aaron Jacobson, a
Jew Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, religion, and community are highly inte ...
ish merchant who had immigrated to the United States in 1900 from Latvia (then part of the Russian Empire), and his wife Hattie (Spiegel) Jacobson, the daughter of immigrants from Austria-Hungary.US Census 1930, Atlanta, GA, Supervisor's District 4, Sheer 24A. He had one older brother, Allen Jacobson. Parks had his first experience in amateur theatre when he was four years old. He graduated from Marist School, a Catholic preparatory school in Atlanta.


Radio

Parks entered radio broadcasting at age 16, for Atlanta's WGST.DeLong, Thomas A. (1996). ''Radio Stars: An Illustrated Biographical Dictionary of 953 Performers, 1920 through 1960''. McFarland & Company, Inc.; , pg. 210. Three years later, in 1933, he moved to New York City and was hired as a singer and
straight man The straight man (or straight woman in the case of female characters), also known as a "comedic foil", is a stock character in a comedy performance, especially a double act, sketch comedy, or farce. When a comedy partner behaves eccentrically ...
on ''The
Eddie Cantor Eddie Cantor (born Isidore Itzkowitz; January 31, 1892 – October 10, 1964) was an American comedian, actor, dancer, singer, songwriter, film producer, screenwriter and author. Cantor was one of the prominent entertainers of his era. Some of h ...
Show'', then becoming a CBS Radio staff announcer. Parks was the host of '' Break the Bank'', which premiered on radio in 1945 and was telecast from 1948 to 1957, as well as ''Stop the Music'' on radio in 1948 and television from 1949 to 1952. The success of ''Stop the Music'' took a toll on the ratings of the popular radio show hosted by satirist
Fred Allen John Florence Sullivan (May 31, 1894 – March 17, 1956), known professionally as Fred Allen, was an American comedian. His absurdist topically-pointed radio program '' The Fred Allen Show'' (1932–1949) made him one of the most popular and forw ...
, who began spoofing Parks's program with skits mocking the premise of the show, one called ''Cease The Melody''. With other celebrities, he hosted NBC radio's ''
Monitor Monitor or monitor may refer to: Places * Monitor, Alberta * Monitor, Indiana, town in the United States * Monitor, Kentucky * Monitor, Oregon, unincorporated community in the United States * Monitor, Washington * Monitor, Logan County, Wes ...
'' during the 1960s.


Television

Parks's first game show was ''Party Line'' on NBC (broadcast from New York City NBC flagship station WNBT), which involved viewers calling in to answer questions and win $5 prizes; ''Party Line'' ran from June 8 to August 31, 1947, making its one surviving episode the oldest known game show and one of the oldest surviving television shows to have been recorded. Commercial kinescopes did not come out until fall 1947 (co-sponsored by NBC, DuMont, and Kodak), and the only kinescopes known to predate ''Party Line'' are a few episodes of ''Kraft Television Theater'' from February and June 1947. Other games that Parks hosted in early television include '' Stop the Music'' (1949-52/1954-56), ''Double or Nothing'' (1952–54), ''Balance Your Budget'' (1952–53), ''Two in Love'' (1954), ''Giant Step'' (1956–57), ''Hold That Note'' (1957), ''Bid 'n' Buy'' (1958), ''County Fair'' (1958–59), '' Masquerade Party'' (1958–60), '' The Big Payoff'' (1959), '' Yours for a Song'' (1961–63), and the pilot for ''
Hollywood Squares ''Hollywood Squares'' (originally ''The Hollywood Squares'', later stylized as ''H2: Hollywood Squares'') is an American game show in which two contestants compete in a game of tic-tac-toe to win cash and prizes. The show originally aired as a ...
'' (April 21, 1965). His last game show hosting job was in 1968, on the pilot for a revival of Heatter-Quigley's ''The Celebrity Game''; the show did not sell. He also helmed a daytime
variety show Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances, sketch comedy, magic, acrobatics, juggling, and ventriloquism. It is normally introduced by a comp� ...
in 1950, ''The Bert Parks Show''. It focused on "nighttime quality" entertainment in contrast to what was usually found on daytime TV at that time. In addition, he also starred in a syndicated series called ''Circus!'' (featuring various circus acts from around the world) in the early 1970s. He appeared in Burkes Law S02E24. Parks also appeared in a 1976 episode of ''
The Bionic Woman ''The Bionic Woman'' is an American science fiction film, science fiction Action-adventure fiction, action-adventure television series created by Kenneth Johnson (producer), Kenneth Johnson based on the 1972 novel Cyborg (novel), ''Cyborg'' by ...
'' as the nefarious host of the "Miss United States" beauty pageant, involved in a plot to sell national security technology. However, Parks is most famous for hosting the
Miss America Miss America is an annual competition that is open to women from the United States between the ages of 18 and 28. Originating in 1921 as a "bathing beauty revue", the contest is judged on competition segments with scoring percentages: ''Priva ...
telecast from 1955 to 1979; each telecast ended with Parks singing " There She Is, Miss America", as the winner was crowned (in the aforementioned ''Bionic Woman'' episode, he sings a parody of the song for the episode's fictional pageant). Following the 1979 pageant, he was unceremoniously fired by the organization (he heard a newscast while on vacation) in an attempt to attract a more youthful audience. ''
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has been broadcast on NBC since 1954. The program has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2 ...
'' host
Johnny Carson John William Carson (October 23, 1925 – January 23, 2005) was an American television host, comedian, and writer best known as the host of NBC's ''The Tonight Show Starring Johnny Carson'' (1962–1992). Carson is a cultural phenomenon and w ...
led an on-air campaign to get Parks rehired, but was unsuccessful. In 1990, for the 70th anniversary of the Miss America pageant (during which Miss America 1991 was crowned), Parks was brought on by host Gary Collins to sing "There She Is" to the new Miss America, Marjorie Judith Vincent. It was the last time Parks performed the song live. His last-known television appearance, a
Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
commercial, first aired in June 1991.


Recordings

A recording of " There She Is, Miss America" as sung by Parks was used each year in the Miss America scholarship pageant until
2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...
as the new reigning titleholder takes her walk down the runway in her newly earned crown. On September 13, 2015, the recording was reused for the 95th Anniversary of the Miss America pageant. Parks did a take-off of his hosting role in '' The Freshman'' (1990), starring
Marlon Brando Marlon Brando Jr. (April 3, 1924 – July 1, 2004) was an American actor. Widely regarded as one of the greatest cinema actors of the 20th century,''Movies in American History: An Encyclopedia''
,
Matthew Broderick Matthew Broderick (born March 21, 1962) is an American actor. He starred in ''WarGames'' (1983) as a teen government hacker, and ''Ladyhawke (film), Ladyhawke'' (1985), a medieval fantasy alongside Rutger Hauer and Michelle Pfeiffer. He play ...
and Bruno Kirby. He played the emcee of a Gourmet Club dinner where guests supposedly eat a
Komodo dragon The Komodo dragon (''Varanus komodoensis''), also known as the Komodo monitor, is a large reptile of the monitor lizard family Varanidae that is endemic to the Indonesian islands of Komodo (island), Komodo, Rinca, Flores, Gili Dasami, and Gili ...
, singing a spoof of "There She Is" in a salute to the soon-to-be-deceased dragon. Some of his other film appearances were in ''
That's the Way of the World ''That's the Way of the World'' is the sixth studio album by American band Earth, Wind & Fire, released on March 3, 1975, by Columbia Records. This was also the soundtrack for a That's the Way of the World (film), 1975 motion picture of the same ...
'' (1975) and '' The Great Balloon Adventure'' (1977). Parks appeared on ''
WKRP in Cincinnati ''WKRP in Cincinnati'' is an American sitcom television series about the misadventures of the staff of a struggling fictional AM radio station in Cincinnati, Ohio. The show was created by Hugh Wilson. It was based upon his experiences obs ...
'' in the 1980 episode "Herb's Dad", playing Herb Tarlek Sr. (father of series' regular Herb Tarlek Jr.). In 1988, Parks appeared on an episode of '' 227'' as himself. He also made cameos as himself in a 1990 episode of ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'' hosted by
Dennis Hopper Dennis Lee Hopper (May 17, 1936 – May 29, 2010) was an American actor, filmmaker, photographer and visual artist. He was considered one of the key figures of New Hollywood. He earned prizes from the Cannes Film Festival and Venice Internatio ...
, and a 1991 episode of ''
Night Court ''Night Court'' is an American television sitcom that premiered on NBC on January 4, 1984, and ended on May 31, 1992, after nine seasons consisting of List of Night Court episodes, 193 episodes. The show is set in the night shift of a Manhattan ...
''.


Death

Parks died of
lung cancer Lung cancer, also known as lung carcinoma, is a malignant tumor that begins in the lung. Lung cancer is caused by genetic damage to the DNA of cells in the airways, often caused by cigarette smoking or inhaling damaging chemicals. Damaged ...
at
La Jolla, California La Jolla ( , ) is a hilly, seaside neighborhood in San Diego, California, occupying of curving coastline along the Pacific Ocean. The population reported in the 2010 census was 46,781. The climate is mild, with an average daily temperature o ...
, on February 2, 1992, at the age of 77.


References


External links

* * {{DEFAULTSORT:Parks, Bert 1914 births 1992 deaths 20th-century American male actors 20th-century American singers American game show hosts Beauty pageant hosts Deaths from lung cancer in California Jewish American male actors Jewish American musicians Male actors from Atlanta Miss America Marist School (Georgia) alumni 20th-century American male singers 20th-century American Jews