Bernie Stolar
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Bernard Stolar (October 9, 1946 – June 22, 2022) was an American businessman and a prominent figure in the video game industry for many years. Among several roles in the industry, he was a founding member of Sony Computer Entertainment America, essential to the launch of the original
PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
, and president of
Sega of America is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several multi-million-selling game franchises for arcades and consoles, including ''Sonic the Hedgehog'', '' Angry Birds'', '' Phan ...
, where he helped lead the development of the Sega
Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
home console.


Early life and education

Stolar graduated from the
University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school the ...
where he was a member of the
Pi Lambda Phi Pi Lambda Phi (), commonly known as Pi Lam, is a social fraternity with 145 chapters (44 active chapters/colonies). The fraternity was founded in 1895 at Yale University in New Haven, Connecticut. History Very little is known about the early ...
fraternity.


Career

In the late 1970s, Stolar worked at ''
The Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'', as an editorial director. He joined Pacific Novelty Manufacturing, a coin-op machine company in 1981, as a salesperson, before he was hired by
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...
in 1985 to run their own arcade game business. Later, Stolar was moved into Atari's home console division, where, in the early 1990s, he led development of the
Atari Lynx The Atari Lynx is a Fourth generation of video game consoles, fourth-generation handheld game console, hand-held game console released by Atari Corporation in September 1989 in North America and 1990 in Europe and Japan. It was the first handhe ...
handheld console. Stolar was the first executive vice president and a founding member of Sony Computer Entertainment America, where he was integral in both the launch and building of the original
PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
's game catalog. At Sony, Stolar signed many game franchises including ''
Crash Bandicoot ''Crash Bandicoot'' is a video game franchise originally developed by Naughty Dog as an exclusive for Sony's PlayStation console. It has seen numerous installments created by various developers and published on multiple platforms. The series c ...
'', ''
Ridge Racer is a series of racing video games created by Namco and owned by Bandai Namco Entertainment. The first game, ''Ridge Racer (1993 video game), Ridge Racer'' (1993), was originally released in arcades for the Namco System 22 hardware, later ported ...
'', ''
Oddworld ''Oddworld'' is a video game series and fictional universe, created by developers Oddworld Inhabitants under the direction of Lorne Lanning. The series has been released on various platforms such as PlayStation, Xbox, PlayStation 3, Game Boy, Wi ...
'', ''
Spyro ''Spyro'' is a Platformer, platform game series originally created by Insomniac Games as an exclusive for Sony Interactive Entertainment, Sony's PlayStation (console), PlayStation console. The series features the adventures of the main protagon ...
'' and ''
Battle Arena Toshinden ''Battle Arena Toshinden'', released as in Japan, is a 1995 fighting video game developed by Tamsoft and published by Takara for the PlayStation. It was one of the first fighting games, after ''Virtua Fighter'' on arcade and console, to boas ...
''. After leaving Sony, he accepted an offer to become president and chief operating officer at
Sega of America is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several multi-million-selling game franchises for arcades and consoles, including ''Sonic the Hedgehog'', '' Angry Birds'', '' Phan ...
, where he led the development and launch of the
Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
. One of Stolar's top moves was to acquire
Visual Concepts Visual Concepts Entertainment is an American video game developer based in Novato, California. Founded in May 1988, the company is best known for developing Sports video game, sports games in the ''2K'' franchise, most recently ''NBA 2K'' and ' ...
for Sega of America and create
2K Sports 2K is an American video game publisher based in Novato, California. The company was founded as a subsidiary of Take-Two Interactive in January 2005 through the 2K Games and 2K Sports sub-labels. The nascent label incorporated several developmen ...
. In December 1999, Stolar joined
Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
as president and helped spawn a multi-million unit selling
Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...
video game series. In late 2005, Stolar became an advisor and director at Adscape Media. Stolar would later sell Adscape Media to Google for $23 million USD. Afterwards,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
would hire Stolar as their Games Evangelist. In 2009, Stolar became the chief executive officer of GetFugu. By 2010, Stolar had resigned. In 2008, young entrepreneur, Jordan Freeman, cold called Stolar, and they began working together to bring classic games to
Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
and other platforms. In 2014, they decided to launch their own storefront as well, so Stolar became the chairman of ZOOM Platform and the Jordan Freeman Group.


Death

Stolar died on June 22, 2022, in Los Angeles, California, at the age of 75. Several of his friends and colleagues paid tribute to him in a ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' memorial, including
Ken Kutaragi is a Japanese engineering technologist and businessman, currently president and CEO of Cyber AI Entertainment. Formerly the chairman and CEO of Sony Computer Entertainment (SCE), the video game division of Sony, Kutaragi is known as "The Father ...
, who said: "Bernie was the man who devoted his life and passion to the video game industry. He was also one of my best friends and we spent many moments together, even when he was away from work. His friendly smile and playful gestures are still burning on my eyelids. Thank you for all your hard work, time and dedication. Please rest in peace in heaven." ''
Game Informer ''Game Informer'' (''GI'' is an American monthly Video game journalism, video game magazine featuring articles, news, strategy, and reviews of video games and video game console, game consoles. It debuted in August 1991, when the video game reta ...
'' published a similar article, which quoted others expressing their sentiments, including Vince Desi of Running with Scissors who had this to say: "Bernie was a low-key guy. He kept his ego in check. I’ve known Bernie for a long time, and I’ve never heard him raise his voice. He was a gentleman in an industry where there really aren’t many." ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' published an obituary that interviewed Dean Takahashi of ''
VentureBeat ''VentureBeat'' is an American technology website headquartered in San Francisco, California. ''VentureBeat'' is a tech news source that publishes news, analysis, long-form features, interviews, and videos. The ''VentureBeat'' company was fou ...
'' and Jordan Freeman of ZOOM Platform. Freeman had this to say: "I met Bernie when I was 16, there was absolutely no reason for him to agree to meet with me, but he took that chance. He gave everyone an opportunity. He was the paragon of a mentor to all who knew him."


References

{{DEFAULTSORT:Stolar, Bernie 1946 births 2022 deaths Atari people Sega people Sony people American entertainment industry businesspeople American video game businesspeople