Bernard Hoffman
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Bernard Hoffman (1913–1979) was an American
photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who uses a camera to make photographs. Duties and types of photograp ...
and
documentary photographer Documentary photography usually refers to a popular form of photography used to chronicle events or environments both significant and relevant to history and historical events as well as everyday life. It is typically undertaken as professional ph ...
. The bulk of his photographic journalism was done during the first 18 years of the revamped ''
Life Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'' magazine, starting in 1936. During this time he produced many photo essays, including a shoot with
Carl Sandburg Carl August Sandburg (January 6, 1878 – July 22, 1967) was an American poet, biographer, journalist, and editor. He won three Pulitzer Prizes: two for his poetry and one for his biography of Abraham Lincoln. During his lifetime, Sandburg w ...
in 1938. He is, perhaps, most known as the first American photographer on the ground at
Hiroshima and Nagasaki On 6 and 9 August 1945, the United States detonated two atomic bombs over the Japanese cities of Hiroshima and Nagasaki, respectively, during World War II. The aerial bombings killed between 150,000 and 246,000 people, most of whom were civili ...
after the atomic bomb was dropped in 1945, providing some harrowing glimpses into the destructive power of the bomb. After leaving ''Life'' in 1951, Hoffman went on to establish Bernard Hoffman Laboratories, a company dedicated to improving the technology for professional photography. The lab was well-known enough that in 1963 he was brought on to process film from the Kennedy assassination, leading to support for belief in the infamous "shooter on the grassy knoll." Following the sale of the lab in 1973, he spent his retirement years running photography workshops with his wife, Inez. Hoffman died of
amyotrophic lateral sclerosis Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or—in the United States—Lou Gehrig's disease (LGD), is a rare, Terminal illness, terminal neurodegenerative disease, neurodegenerative disorder that results i ...
(also known as Lou Gehrig's disease) in 1979.


Early life

Bernard Hoffman was born in New York City in 1913, and little is publicly known about his youth, besides the fact that he received a camera as a birthday present in 1931, when he was 18 years of age. Hoffman used the camera to snap photos of friends skinny dipping, but was told by the local shopkeeper that they would not develop the film into prints. He decided to take matters into his own hands and purchased a kit to develop the pictures himself. This incident would chart the course of his entire adult life. In 1935, he accepted a job as staff photographer for ''Life'', the first of the original four members of that department, as
Henry Luce Henry Robinson Luce (April 3, 1898 – February 28, 1967) was an American magazine magnate who founded ''Time'', ''Life'', '' Fortune'', and ''Sports Illustrated'' magazines. He has been called "the most influential private citizen in the Amer ...
revamped the publication into an all-photographic American news magazine.


Life Magazine

Hoffman was brought on board approximately one year before the relaunch of ''Life'' would turn the magazine from its original format into a photojournal of modern American life. In his role as staff photographer, Hoffman worked on dummy layouts and design elements prior to the reworked magazine's debut on November 23, 1936, as well as contributing photography for the first issue. After the magazine's launch, Bernard Hoffman covered a dizzying number of assignments worldwide, ranging from the glamorous to the deadly. According to the
International Center of Photography The International Center of Photography (ICP) is a photography museum and school at 84 Ludlow Street on the Lower East Side of Manhattan in New York City. ICP's photographic collection, reading room, and archives are at Mana Contemporary in Jer ...
in a brochure for a Bernard Hoffman exhibit, "...politics, heavy industry, science, medicine, beauty, sports, animals, theatre, agriculture, art, photo-micrography, motion pictures. Name it, he did it." Notable events during his 18 years with ''Life'' include: *To illustrate an essay on the "World of Animals," he blindfolded a rattlesnake and stuffed cotton in a shark's nostrils. *He reported the social effects of the
dictatorship A dictatorship is an autocratic form of government which is characterized by a leader, or a group of leaders, who hold governmental powers with few to no Limited government, limitations. Politics in a dictatorship are controlled by a dictator, ...
in
Portugal Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it share ...
during 1937. *While on one of the first transatlantic commercial flights, aboard a Boeing flying boat, Hoffman had Archduke Otto von Habsburg hold his flashes while photographing the plane's interior. The flight took 19 hours to travel from New York City to the Azores in Portugal. *Hoffman covered actor
John Barrymore John Barrymore (born John Sidney Blyth; February 14 or 15, 1882 – May 29, 1942) was an American actor on stage, screen, and radio. A member of the Drew and Barrymore theatrical families, he initially tried to avoid the stage, and briefly a ...
a number of times. During a performance of Barrymore's last play, ''My Dear Children'', the actor had to run out on stage and kiss his then new wife, Elaine Barry, and run off stage again. With Hoffman in the audience, Barrymore performed the bit as usual, but then without any warning ran back out onto the stage and shouted to Hoffman, "Did you get that picture, Bernie?" *In one day, Hoffman was given assignments with short deadlines in three different states. Editor Wilson Hicks gave him the advice, "If this is too tough, you can always cut your throat." Hoffman chartered a private plane to cover a rifle match, Gold Cup motorboat races, and a thigh operation. *One of Hoffman's most cherished memories were that of poet
Carl Sandburg Carl August Sandburg (January 6, 1878 – July 22, 1967) was an American poet, biographer, journalist, and editor. He won three Pulitzer Prizes: two for his poetry and one for his biography of Abraham Lincoln. During his lifetime, Sandburg w ...
, a man Hoffman referred to as "the only genius I have ever met." He and Sandburg became close friends, and Hoffman's photos of Sandburg singing to his goats in the living room became an instant classic ''Life'' photo essay in the February 21, 1938 issue, in which Hoffman also received a cover photo credit. *The sculpture The Kiss, by
Auguste Rodin François Auguste René Rodin (; ; 12 November 184017 November 1917) was a French sculptor generally considered the founder of modern sculpture. He was schooled traditionally and took a craftsman-like approach to his work. Rodin possessed a u ...
, got Hoffman and ''Life'' in some trouble. His layouts on the art exhibition came out so lifelike that the magazine was temporarily banned in Boston and Argentina on morality grounds. *Dropped via parachute behind enemy lines in the Burmese jungle in 1943, Hoffman brought back the story of the trapped battalion of
Merrill's Marauders Merrill’s Marauders (named after Frank Merrill) or Unit ''Galahad'', officially named the 5307th Composite Unit (Provisional), was a United States Army long range penetration special operations jungle warfare unit, which fought in the South-E ...
. On the way to the drop destination, Japanese Zeros shot the wheels off the plane he was in, which diverted the flight to a clearing behind the lines. Of the 500 men in the Marauders, only Hoffman and 35 others emerged from the jungle. Back home, his wife and ''Life'' editors had no word on his whereabouts for over eight weeks. Of this event, Hoffman quipped, "Risk? There was no risk, I had my press card!" *To take a dangerous photo sequence of a 500 lb. bomb detonating, Hoffman placed his camera two and a half feet from the center of impact. When the bomb left the plane, he pressed the automatic shutter release and ran. The bomb exploded only 20 feet away from him, and when the dust cleared, he found the bomb had hit precisely where it was supposed to, getting Hoffman accolades for the innovative shots featured in ''Life''s November 15, 1943 issue. *Hoffman was on board the first low-level
B-29 The Boeing B-29 Superfortress is a retired American four-engined Propeller (aeronautics), propeller-driven heavy bomber, designed by Boeing and flown primarily by the United States during World War II and the Korean War. Named in allusion to ...
air raid on Japan. *On special assignment, Hoffman was the first American photojournalist on the ground in
Hiroshima is the capital of Hiroshima Prefecture in Japan. , the city had an estimated population of 1,199,391. The gross domestic product (GDP) in Greater Hiroshima, Hiroshima Urban Employment Area, was US$61.3 billion as of 2010. Kazumi Matsui has b ...
and
Nagasaki , officially , is the capital and the largest Cities of Japan, city of Nagasaki Prefecture on the island of Kyushu in Japan. Founded by the Portuguese, the port of Portuguese_Nagasaki, Nagasaki became the sole Nanban trade, port used for tr ...
in 1945, recording the devastating effects of the atomic bomb blasts while the peace agreement was being signed aboard the USS ''Missouri''. The results were featured on the cover, an in-depth photo essay, and as "Picture of the Week" in Life's October 15, 1945 issue. One tragically ironic photo captured the image of a seven-year-old's skeleton lying in the debris of her home, while a fragile vase sat untouched next to the body. *As a correspondent under the watch of Major Tex McCrary, Hoffman was permitted to photograph the horrors of German's concentration camps. Said Hoffman of this assignment, "I try not to feel anything when I am taking pictures of something unpleasant. I detach myself and concentrate on the picture. After seeing the camps, many of the war correspondents wanted to stop right there, but it was important to continue and record everything." Of Hoffman's photography in covering the war in the China-Burma-India Theatre, General "Vinegar" Joe Stilwell said, "It is the best collection of pictures of this type that I have ever seen." Hoffman left ''Life'' in 1951 to pursue freelance photojournalism.


Bernard Hoffman Laboratories and the JFK Assassination

Without the resources of ''Life''s labs behind him, Hoffman very quickly found dissatisfaction with the development labs available to freelance and professional photographers. To remedy this, he founded Bernard Hoffman Laboratories (BHL), with the goal of providing the highest possible quality prints from negatives of all sorts. BHL set an aggressive pace towards improving the technology of photography, and was earmarked as "one of the two most interesting and progressive labs going" by
Minor White Minor Martin White (July 9, 1908 – June 24, 1976) was an American photographer, theoretician, critic, and educator. White made photographs of landscapes, people, and abstract subject matter. They showed technical mastery and a strong sense o ...
. The lab made several noteworthy additions to the field, including chemical formulas that made it possible to shoot full detail motion photos in low illumination, a montage process for combining many photographs without the need of airbrushing, a new lens design with the ability to focus from four inches to infinity, and process of bringing detail to badly under-exposed negatives. During his tenure with the company, Hoffman gained such acclaim that his labs were used to process much of the footage from the assassination of
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
in 1963. The resulting detailed prints led to the belief that a person aiming a rifle at the President stood atop a car behind a wall near the path of the motorcade. Additionally, the
United States Atomic Energy Commission The United States Atomic Energy Commission (AEC) was an agency of the United States government established after World War II by the U.S. Congress to foster and control the peacetime development of atomic science and technology. President Harry ...
regularly consulted BHL as an expert in important film and print analyses. Hoffman sold the custom lab business and retired in 1973 after suffering a mild cardiac arrest.


Late life

After officially retiring from business life, Bernard Hoffman published a book, ''The Man From Kankakee'' in 1973, chronicling the life of Romy Hammes, a self-made millionaire whom he had first met in 1938 when he photographed Hammes for ''Life''. Following this, he started a small home-based photography training course to teach new students the art in 1974, in partnership with his wife, Inez. One of his early students, John DeSanto, went on to become a well-known American photojournalist and is the former Director of Photography of the ''Times Herald-Record'' in Middletown, New York. The training business closed in late 1978, due to Hoffman's deteriorating health. Hoffman died of
amyotrophic lateral sclerosis Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or—in the United States—Lou Gehrig's disease (LGD), is a rare, Terminal illness, terminal neurodegenerative disease, neurodegenerative disorder that results i ...
(also known as Lou Gehrig's Disease) in November 1979.


Posthumous works

His works are released since his death, like the aftermath photos of the
atomic bombings of Hiroshima and Nagasaki On 6 and 9 August 1945, the United States detonated two atomic bombs over the Japanese cities of Hiroshima and Nagasaki, respectively, during World War II. The aerial bombings killed between 150,000 and 246,000 people, most of whom were civili ...
, taken in September 1945.Ben Cosgrove, ed.
Hiroshima and Nagasaki: Photos From the Ruins
" Photographs in 1945 by Hoffman. LIFE.com. Retrieved January 3, 2014.


References

"Bernard Hoffman, photographer; operated laboratory, workshop," Obituary, "Asbury Park Press", November 24, 1979, page A19 "Life's Pictures," a sidebar article, ''
Life (magazine) ''Life'' (stylized as ''LIFE'') is an American magazine launched in 1883 as a weekly publication. In 1972, it transitioned to publishing "special" issues before running as a monthly from 1978 to 2000. Since then, ''Life'' has irregularly publi ...
'', April 12, 1937, page 74
"Photographer recalls LIFE on run," article, ''New Jersey News Tribune'', August 20, 1977, page 3 "Teaching amateurs and professionals," article, "The Journal-News", June 19, 1977, page 8S "Photographer Recalls His Years With Life," article, "The Livingston Daily Press", May 12, 1973, page 3 "Picture of the Week," article, "
Life (magazine) ''Life'' (stylized as ''LIFE'') is an American magazine launched in 1883 as a weekly publication. In 1972, it transitioned to publishing "special" issues before running as a monthly from 1978 to 2000. Since then, ''Life'' has irregularly publi ...
", October 15, 1945, page 37
"Sandburg Sings American," article, "
Life (magazine) ''Life'' (stylized as ''LIFE'') is an American magazine launched in 1883 as a weekly publication. In 1972, it transitioned to publishing "special" issues before running as a monthly from 1978 to 2000. Since then, ''Life'' has irregularly publi ...
", February 21, 1938, page 43
"Life's Pictures," sidebar article, "
Life (magazine) ''Life'' (stylized as ''LIFE'') is an American magazine launched in 1883 as a weekly publication. In 1972, it transitioned to publishing "special" issues before running as a monthly from 1978 to 2000. Since then, ''Life'' has irregularly publi ...
", November 15, 1943, page 25
Bernard Hoffman Exhibition brochure from International Center of Photography. Exact publication date unknown.


External links

*
Comprehensive collection of Hoffman artGetty Images Collected Hoffman art
{{DEFAULTSORT:Hoffman, Bernard 1913 births 1979 deaths 20th-century American photographers Life (magazine) photojournalists Photography in Japan