was a Japanese

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

film production Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...

, and distribution company, established by

Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...

and a subsidiary of

Bandai Namco Holdings (commonly known as and formerly Namco Bandai until 2015, also known as Bandai Namco Group,) is a Japanese mass media and entertainment Conglomerate (company), conglomerate founded in 2005 by the merger of Namco and Bandai. The company specia ...

. They focused mainly in international distribution of anime properties in North America. Most of the anime and films that have been distributed and licensed by Bandai Visual have been released under the Emotion label. After the reorganization of Bandai Namco Holdings in 2006, Bandai Visual headed the group's Visual and Music Content

Strategic Business Unit A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though ...

. Its subsidiaries included the Emotion Music Company, Ltd. (whose logos also include the

Moai Moai or moʻai ( ; ; ) are monolithic human figures carved by the Rapa Nui people on Easter Island, Rapa Nui (Easter Island) in eastern Polynesia between the years 1250 and 1500. Nearly half are still at Rano Raraku, the main moai quarry, but h ...

from Easter Island), and Lantis music publishing labels. Until 2012, it was involved in the production and distribution of several

titles, including those it has directly produced itself and anime series produced by the anime studio

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...

, an alternate anime studio subsidiary of Bandai Namco Holdings. In September 2017, Bandai Visual acquired the anime studio Actas. In February 2018, it was announced Bandai Visual would be merged with Lantis into a new branch of BNH, called Bandai Namco Arts. The reorganizing took effect as of April 1, 2018. Bandai Visual remains only as a label of the new company.

History

Origins and expansion (1983–1996)

On August 23, 1983, Japanese toy manufacturer

established AE Planning Co., Ltd. (Account Executive Planning), an animation and film distributor, in Kōjimachi, Chiyoda. Bandai created AE Planning following the success of Emotion, its film distribution division, in 1982, and was part of Bandai's corporate reorganization and alteration of its business strategies. AE Planning primarily distributed original video animations (OVAs) from other companies, most notably

Pierrot Pierrot ( , ; ), a stock character of pantomime and commedia dell'arte, has his origins in the late 17th-century Italian troupe of players performing in Paris and known as the Comédie-Italienne. The name is a hypocorism, diminutive of ''Pierr ...

's ''

Dallos is a science fiction OVA series released in 1983. It was conceptualized by Hisayuki Toriumi, who also wrote the script and directed it with Mamoru Oshii. It is widely considered not only the first OVA released but also the first animated dir ...

'' (1983). Beginning in October 1984, it licensed and distributed

laserdisc LaserDisc (LD) is a home video format and the first commercial optical disc storage medium. It was developed by Philips, Pioneer Corporation, Pioneer, and the movie studio MCA Inc., MCA. The format was initially marketed in the United State ...

films in Japan. After Bandai agreed to a business alliance with

The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...

in 1987, AE Planning became a distributor of Disney animated films across the country. In March 1989, AE Planning renamed itself Bandai Visual Sales and opened a second office in Shōwa-ku, Nagoya. Alongside its publishing and distribution of VHS releases for television series such as ''

Ultraman The , also known as ''Ultraman'', is a Japanese science fiction media franchise owned and produced by Tsuburaya Productions, which began with the television series '' Ultra Q'' in 1966. The franchise has expanded into many television shows, fi ...

'' and ''

Mobile Suit Gundam , also retrospectively known as ''First Gundam'', ''Gundam 0079'' or simply ''Gundam '79'', is a Japanese anime television series produced by Nippon Sunrise. Created and directed by Yoshiyuki Tomino, it premiered in Japan on Na ...

'', Visual Sales operated the Emotion Theater movie theater in Bandai's B-Club Shop in

Takadanobaba is a neighborhood in Shinjuku, Tokyo, Japan. History Originally, the area's name was read ''Takatanobaba'' and many Tokyo residents in their 50s or older pronounce it as such. However, younger Tokyoites and residents who have come from outside ...

until its closure in 1997. Bandai Visual Sales was renamed again to Bandai Visual Co., Ltd. in August 1991. In the same year, it absorbed Bandai's Media Division as a means to unify the latter company's home video distribution businesses. The acquisition also gave Bandai Visual ownership of the Emotion label, which was used for its music, anime re-releases, and other products. As the company continued generating profits, it began expanding its operations into other entertainment industries. In 1996, Bandai Visual began publishing video games under the Emotion Digital Software brand, releasing titles such as '' Return to Zork'', '' MechWarrior 2: Arcade Combat Edition'' and '' Choujikuu Yousai Macross: Ai Oboete Imasu ka''.

Mainstream success and Bandai Entertainment (1996–2005)

In April 1996, Bandai Visual published ''

Mobile Suit Gundam Wing ''Mobile Suit Gundam Wing'', also known in Japan as , is a 1995 Japanese mecha anime series directed by Masashi Ikeda and written by Katsuyuki Sumizawa. It is the sixth installment in the '' Gundam'' franchise, taking place in the "Afte ...

'', the sixth mainline installment in the ''

Gundam is a Japanese military science fiction media franchise. Created by Yoshiyuki Tomino and Sunrise (now Bandai Namco Filmworks), the franchise features giant robots, or mecha, with the name "Gundam". The franchise began on April 7, 1979, with ...

'' media franchise. Though it was a moderate success in Japan, ''Gundam Wing'' was especially popular in the United States, being credited for single-handedly popularizing the ''Gundam'' franchise for Western audiences. Following the show's success, Bandai established a subsidiary named Bandai Entertainment Inc. in

Cypress, California Cypress is a city in northwestern Orange County, California. Its population was 50,151 as of the 2020 census. History Cypress originally was nicknamed "Waterville" due to the preponderance of artesian wells in the area, but was incorporated ...

as a subsidiary of its United States division, Bandai America. Though Bandai Visual did not have any direct control over Bandai Entertainment, the latter company often licensed many of Visual's anime series for publishing and distribution in North America, such as ''

Cowboy Bebop is a 1998 Japanese neo-noir space Western anime television series that aired on TV Tokyo and Wowow from 1998 to 1999. It was created and animated by Sunrise (company), Sunrise, led by a production team of director Shinichirō Watanabe, ...

'', '' The Melancholy of Haruhi Suzumiya'', and multiple ''Gundam'' sequels. Bandai Entertainment also published English-translated

manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...

series and American graphic novels, in addition to offering a "fan support" program to facilitate public screenings of licensed content at

anime club An anime club is an organization that meets to discuss, show, and promote anime in a local community setting and can also focus on broadening Japanese cultural understanding. Anime clubs are increasingly found at universities and high schools. Or ...

s and

anime convention An anime and manga convention (often called just anime convention) is a fan convention with a primary focus on anime, manga and Japanese culture. Anime conventions are commonly multi-day events hosted at convention centers, hotels or college cam ...

s. Bandai Visual was listed on JASDAQ market in November 2001; by that time, the company was worth over 2.1 billion (US$20 million). In January 2003, the company acquired Emotion Music and made it a wholly owned subsidiary, as a means to further expand into the music industry. Bandai Visual also began supplying content for broadband distribution networks, such as the Bandai Channel television station.

Namco Bandai takeover and merge with Lantis (2005–2018)

Bandai Visual was a wholly owned subsidiary of Namco Bandai Holdings. Namco Bandai announced on November 8, 2007, that it would buy the voting shares it did not own between that date and December 10, 2007, and turn the company into a wholly owned subsidiary. On December 18, 2007, Namco Bandai announced that it had owned 93.63% of Bandai Visual's shares since the end of November. The remaining shares were delisted from the Tokyo Stock Exchange on February 15, 2008, after Namco Bandai acquired the remaining 10% of the shares. In February 2018, it was announced Bandai Visual would be merged with Lantis into a new branch of BNH, called Bandai Namco Arts. The reorganizing took effect as of April 1, 2018. Bandai Visual remains only as a label of the new company.

Subsidiaries

Bandai Visual USA / Bandai Entertainment

Bandai Visual USA was established in 2005 in

to license

properties from various Japanese companies for North American distribution; most of those licenses coming from Bandai and its sister company

. The company also licensed

series for release with English translation, and published American-made

graphic novel A graphic novel is a self-contained, book-length form of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and Anthology, anthologized work, though this practice is highly contested by comics sc ...

s. Bandai Visual USA's releases were of high quality and were aimed at collectors. Their titles were released under the Honnêamise label (named after their Bandai Visual's first production, Royal Space Force: The Wings of Honnêamise). Bandai Visual USA's anime products were distributed in North America initially by

Image Entertainment RLJ Entertainment (formerly Image Entertainment) is an American film production company and home video distributor, distributing film and television productions in North America, with approximately 3,200 exclusive DVD titles and approximately 34 ...

and later, Geneon Entertainment USA and in Europe by Beez Entertainment. On May 23, 2008, Bandai Namco Holdings announced that Bandai Visual USA would be merged into the newly formed Bandai Entertainment which was consummated on July 1, 2008. The company confirmed on January 2, 2012, that they would stop offering new DVD, Blu-ray disc and manga releases by February, but would continue to produce their current library of content. Bandai Entertainment was restructured to focus on licensing anime to other companies. On August 30, 2012, Bandai America announced that it will shut down Bandai Entertainment and discontinue distributing their home video and print catalog on March 1, 2013. They made their final shipment to retailers on November 30, 2012. Many former Bandai Entertainment titles have been re-licensed by other companies, including

Funimation Funimation was an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service. Launched in 2016, the service was one of the leading distributors of anime ...

Crunchyroll Crunchyroll is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service owned by Sony, Sony Group Corporation. The service primarily distributes fi ...

, Aniplex of America, Discotek Media,

Media Blasters Media Blasters, sometimes abbreviated as MB, is an American entertainment company that was founded by John Sirabella in 1997 and is based in New York City. It is in the business of licensing, translating, and releasing to the North American mar ...

, Nozomi Entertainment,

Viz Media Viz Media, LLC is an American entertainment company headquartered in San Francisco, California, focused on publishing manga, and distribution and licensing Japanese anime, films, and television series. The company was founded in 1986 as Viz, ...

, Maiden Japan and Sentai Filmworks. Most of the notable titles that Bandai Entertainment held included ''

K-On! is a Japanese Yonkoma, four-panel manga series written and illustrated by Kakifly. It was serialized in Houbunsha's ''Manga Time Kirara'' magazine between the May 2007 and October 2010 issues, and also serialized in Houbunsha's ''Manga T ...

'', '' The Melancholy of Haruhi Suzumiya'' and '' Lucky Star''.

Beez Entertainment

Beez Entertainment was the European branch of Bandai Entertainment that also distributed anime and music and were also owned by Bandai Namco Holdings. The name is an acronym for Bandai Entertainment European Zone. Following the discontinuation of Bandai Entertainment, Beez has also stopped releasing anime in the European market.France's Beez Entertainment Stops Releasing New Anime - News
Anime News Network (January 5, 2012). Retrieved on 2014-05-12. Their anime releases were licensed in North America by Bandai Entertainment and Bandai Visual USA.

Honnêamise

Honnêamise was Bandai Visual USA's boutique label that distributed deluxe editions of anime and artsier products. The label's namesake comes from '' Royal Space Force: The Wings of Honnêamise''. The label was shut down on July 1, 2008, when Bandai Visual USA was absorbed into Bandai Entertainment. The label's releases were distributed by Geneon Entertainment USA and

Music

In August 2009, Bandai Visual had their first music release on US iTunes with Lantis Sounds. In September 2009, Bandai Visual teamed up with

Namco Bandai Games is a Japanese multinational corporation, multinational video game video game publisher, publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as it is the successor to Namco's home and arcade video game ...

for their periodic release of game sounds (classic and new) to iTunes USA.

Notes

References

External links

* * {{Japanese animation studios 1983 establishments in Japan Anime companies Book publishing companies in Tokyo Entertainment companies established in 1983 Entertainment companies of Japan Film distributors of Japan Former Bandai Namco Holdings subsidiaries Manga distributors Mass media companies based in Tokyo Bandai Namco Filmworks Companies formerly listed on the Tokyo Stock Exchange