Beerlao () is the generic name of a range of

beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...

s produced by the Lao Brewery Company (LBC) of

Vientiane Vientiane (, ) is the capital city, capital and largest city of Laos. Situated on the banks of the Mekong, Mekong River at the Thailand, Thai border, it comprises the five urban districts of Vientiane Prefecture and had a population of 840,000 ...

, Laos.

History

The beer is based on locally grown

jasmine rice Jasmine rice (; ; ) is a long-grain variety of fragrant rice (also known as aromatic rice). Its fragrance, reminiscent of ''pandan'' ('' Pandanus amaryllifolius'') and popcorn, results from the rice plant's natural production of aroma compounds, ...

; the

malt Malt is any cereal grain that has been made to germinate by soaking in water and then stopped from germinating further by drying with hot air, a process known as "malting". Malted grain is used to make beer, whisky, malted milk, malt vinegar, ...

used is imported from

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

and

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

, the

hops Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whic ...

and

yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom (biology), kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are est ...

are imported from

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. Beerlao Original (5% Alc./Vol.), the original lager produced by LBC, is sold in 330 mL and bottles and 330 mL cans. It is available throughout Laos, and in Western-style restaurants in

Cambodia Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...

. It is increasingly available in bars in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

. As of 2013, restaurants in Laos charge upwards of a base price of 40,000 kip for a 640 mL bottle, which is a little less than US$2.00. In some places, the beer is available in draft form (on tap). This is referred to as ''bia sot'' ("fresh beer") by locals. In 2005, LBC launched a locally produced

Carlsberg Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carlsbe ...

beer and two new Beerlao products: Beerlao Light with a lower alcohol content (2.9%), and Beerlao Dark with an alcohol content of 6.5%. These both come in 330 mL bottles. Beerlao Light has been discontinued. In April 2008, LBC launched another beer brand, a 5% alcohol lager called Lanexang. "Lanexang" means "Million Elephants" and was the name of a historic Lao kingdom, 1354–1707. Since its launch, Lanexang Beer has been continuously gaining popularity among local drinkers though it is relatively hard to find. A new beer, Beerlao Gold, was introduced in 2010. Its distinguishing ingredient is "khao kai noy" rice, which is claimed to give the beer a "...good scent and non-sticky texture,..." In 2018 and 2019, LBC launched two new beer types; Beerlao White, a white lager, and Beerlao IPA. The company claimed to have a 99% market share of the beer market in Laos in 2008, though this may have been eroded by the arrival of Singapore's Tiger beer on the market. ''Beerlao'' was an official sponsor of the

2009 Southeast Asian Games The 2009 Southeast Asian Games (, Romanization of Lao, translit. Kila phoumipak asi taven oak siang tai 2009), officially known as the 25th Southeast Asian Games, were a Southeast Asian multi-sport event hosted by Vientiane, Laos. This was the ...

held 9–18 December 2009 in Vientiane as well as most sports events in the country. They are one of the main marketers in the country and issues one of its most popular calendars, showcasing the year's winners of the Beerlao

beauty pageant A beauty pageant is a competition in which the contestants are judged and ranked based on various physical and mental attributes. Per its name, beauty pageants traditionally focus on judging the contestants' physical attractiveness, sometimes sol ...

. ''Beerlao'' has been awarded twice with a gold quality award (in 2006 and 2010) and once with a silver quality award (in 2003), granted by

Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels Brussels, officially the Brusse ...

, the first International Quality Institute founded in

Export

Beerlao is now exported to the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

and

Macau Macau or Macao is a special administrative regions of China, special administrative region of the People's Republic of China (PRC). With a population of about people and a land area of , it is the most List of countries and dependencies by p ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

mainland China "Mainland China", also referred to as "the Chinese mainland", is a Geopolitics, geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addit ...

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

, and the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

. It is available

duty-free A duty-free shop or store is a retail outlet whose goods are exempt from the payment of certain local or national taxes and duties, on the requirement that the goods will be sold to travelers who will take them out of the country, who will ...

at most Lao border crossings, especially those with Thailand, where it is usually priced in Thai baht (from 20

baht The baht (; , ; currency sign, sign: ฿; ISO 4217, code: THB) is the official currency of Thailand. It is divided into 100 ''satang'' (, ). Prior to decimalisation, the baht was divided into eight ''fueang'' (, ), each of eight ''at'' (, ). The ...

per can, as of 2006). In October 2024, the Lao Brewery Company (LBC) exported more than 10 million litres of its iconic Beerlao across the globe and generating over US$10 million in export revenues.

History

Export

See also

References

External links