Beef-a-roo is a franchised chain of fast casual restaurants which was founded in

Rockford, Illinois Rockford is a city in Winnebago County, Illinois, Winnebago and Ogle County, Illinois, Ogle counties in the U.S. state of Illinois. Located in far northern Illinois on the banks of the Rock River (Mississippi River tributary), Rock River, Rockfor ...

by Dave Debruler and Jean Vitale. The menu features burgers, roast beef sandwiches, salads, and soups. The chain experimented with serving breakfast, but stopped in January, 2025. Each store has a different theme. The brand was established in 1967 and franchising became a focus in 2019. In 2022, the chain planned to open 50 stores. The chain hastened its expansion by using

shipping container A shipping container is a container with strength suitable to withstand shipment, storage, and handling. Shipping containers range from large reusable steel boxes used for intermodal shipments to the ubiquitous corrugated box design, corrugated b ...

s to fabricate restaurants in Wisconsin, Missouri, Arkansas, Kansas and Indiana. It has also opened restaurants in several closed

Hardee's Hardee's Restaurants LLC is an American Fast food restaurant, fast-food restaurant chain operated by CKE Restaurants, CKE Restaurants Holdings, Inc. ("CKE") with locations primarily in the Southern and Midwestern United States. The company has ...

locations. the chain had about 20 restaurants in seven states. ''QSR'' magazine rated Beef-a-roo one of the top 40 fast casual restaurants in 2024. ''Entrepreneur'' magazine recognized the chain as a top new emerging franchise in 2024. The company ran an advertising campaign with NASCAR driver

Noah Gragson Noah Quinn Gragson (born July 15, 1998) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 4 Ford Mustang (seventh generation), Ford Mustang Dark Horse for Front Row Motorsports. R ...

and

Front Row Motorsports Front Row Motorsports (FRM) is an American professional stock car racing team that currently competes in the NASCAR Cup Series and NASCAR Craftsman Truck Series. The team began running part-time in 2004 as Means-Jenkins Motorsports under a part ...

in 2025.

References

External links

Official Site
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Official Franchising Site

Beef-a-roo at Franchise Help
Fast casual restaurants Fast-food chains of the United States Restaurants established in 1967 {{US-restaurant-stub