Beaurepaires is an Australian and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

tyre

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

and

repair The technical meaning of maintenance involves functional checks, servicing, repairing or replacing of necessary devices, equipment, machinery, building infrastructure and supporting utilities in industrial, business, and residential installat ...

chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A ...

started in 1922 by

Frank Beaurepaire Sir Francis Joseph Edmund Beaurepaire (13 May 1891 – 29 May 1956) was an Australian distance freestyle swimmer from the 1900s to the 1920s, who won three silver and three bronze medals, from the 1908 Summer Olympics in London to the ...

, a former

Olympic Olympic or Olympics may refer to Sports Competitions * Olympic Games, international multi-sport event held since 1896 ** Summer Olympic Games ** Winter Olympic Games * Ancient Olympic Games, ancient multi-sport event held in Olympia, Greece bet ...

swimmer for Australia and

Australasia Australasia is a subregion of Oceania, comprising Australia, New Zealand (overlapping with Polynesia), and sometimes including New Guinea and surrounding islands (overlapping with Melanesia). The term is used in a number of different context ...

, with money he received for rescuing a

shark attack A shark attack is an attack on a human by a shark. Every year, around 80 unprovoked attacks are reported worldwide. Despite their rarity, many people fear shark attacks after occasional serial attacks, such as the Jersey Shore shark attacks of ...

victim from the water at

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

. Beaurepaires is a subsidiary of Goodyear and Dunlop Tyres Australia. In February 2024, it was reported that Goodyear and Dunlop Tyres had begun to look at shuttering its network of 100 Beaurepaires locations, with some locations rebranding to Goodyear Auto Service. Negotiations were held with rival

Bob Jane T-Marts Bob Jane T-Marts is a chain of tire stores founded by former race car driver Bob Jane in Melbourne, Victoria, Australia in 1965. The company has grown to encompass over 100 franchises across Australia. Overview The company remains an independ ...

to acquire the chain but ultimately fell through, with Bob Jane instead choosing to only purchase a select number of profitable locations. In New Zealand, all Beaurepaires locations were rebranded to Advantage Tyre Solutions in 2023. Many locations have since rebranded to Goodyear or Dunlop Tyres.

Marketing

From 2018, Beaurepaires sponsored

DJR Team Penske Dick Johnson Racing (formerly DJR Team Penske) is Australia's oldest motor racing team competing in the Supercars Championship. Founded by Dick Johnson, the team's drivers have won ten Australian Touring Car Championship titles (five of the ...

in the

Supercars Championship The Supercars Championship, also known as the Repco Supercars Championship under sponsorship and historically as V8 Supercars, is a touring car racing category in Australia and New Zealand, running as an International Series under Fédération I ...

. In 2019, Beaurepaires became the title sponsor of the Supercars Championship event the

Melbourne 400 The Melbourne SuperSprint (known for sponsorship reasons as the MSS Security Melbourne SuperSprint) is an annual motor racing event for Supercars, held at the Albert Park Circuit in Melbourne, Victoria since 2018. The 2018 edition was the first ...

, a support event to the

Australian Grand Prix The Australian Grand Prix is an annual Formula One motor racing event, taking place in Melbourne, Victoria. The event is contracted to be held at least until 2035. One of the oldest surviving motorsport competitions held in Australia, the Gran ...

. The New Zealand chain is also noted for

TV commercials A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

featuring Australian actor Vince Martin as a spokesperson, which he has appeared for more than 25 years, particularly the (singing)

Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus Christ, observed primarily on December 25 as a Religion, religious and Culture, cultural celebration among billions of people Observance of Christmas by coun ...

commercials and the simplistic "This is a spoon" advert.

References

External links

Company website – Australia

Company website – New Zealand
Australian companies established in 1922 Automotive companies of Australia Automotive companies of New Zealand Service companies of Australia Australian subsidiaries of foreign companies Automotive part retailers {{NewZealand-company-stub