''BeatRoute'' is a monthly print and online magazine published in

Western Canada Western Canada, also referred to as the Western provinces, Canadian West, or Western provinces of Canada, and commonly known within Canada as the West, is a list of regions of Canada, Canadian region that includes the four western provinces and t ...

. The magazine is distributed across Alberta and British Columbia, with offices in

Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...

and

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

. BeatRoute is a primarily music-oriented publication, with a circulation of more than 10,000.

History

BeatRoute was founded by Brad Simm and Glenn Alderson in 2004. Simm also works in the journalism program at Mount Royal University. In 2009, BeatRoute began producing a West Coast edition, with an additional 10,000 copies distributed in

, Victoria and

Nanaimo Nanaimo ( ) is a city of about 100,000 on the east coast of Vancouver Island, in British Columbia, Canada. "The Harbour City" was previously known as the "Hub City", which was attributed to its original layout design with streets radiating fr ...

. BeatRoute's British Columbia office has presented and sponsored a multitude of events in Vancouver, including celebrations surrounding the 2018 Juno Awards.

Content

BeatRoute's initial target readership began as a younger age group, but has since expanded. Although primarily focused on music, ''BeatRoute'' also publishes articles on art, culture, and film reviews. On occasion, BeatRoute articles have been picked up by larger publications following major concert coverage in Western Canada. In 2018, for example, BeatRoute's feature interview with

Arctic Monkeys Arctic Monkeys are an English Rock music, rock band formed in Sheffield in 2002. They comprise lead singer Alex Turner, drummer Matt Helders, guitarist Jamie Cook and bassist Nick O'Malley. The co-founder and original bassist Andy Nicholson ...

was cited in multiple international publications including

NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...

and

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeart ...

References

External links

*{{Official, beatroute.ca 2004 establishments in Alberta Magazines established in 2004 Magazines published in Alberta Mass media in Calgary Monthly magazines published in Canada Music magazines published in Canada