Battery is a brand of

energy drinks An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving p ...

produced by the Finnish brewery

Sinebrychoff The Sinebrychoff Brewery (, ) is a Finnish brewery and soft drink company. It was founded in 1819 in Helsinki, Grand Duchy of Finland, by the Russian businessman Nikolai Sinebrychoff who lived in Finland, and it is the largest brewery in Finland ...

. Their stimulating effects are based on

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

and

guarana Guaraná ( from the Portuguese ''guaraná'' ; ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clu ...

extracts as well as

taurine Taurine (), or 2-aminoethanesulfonic acid, is a naturally occurring amino sulfonic acid that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine. It is named after Latin (cogna ...

. Sinebrychoff is part of the international brewery group

Carlsberg Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carlsbe ...

. The energy drink was launched in 1997 and is currently sold in various flavors in over 35 countries. The basic idea of the brand is to provide energy like an

electric battery An electric battery is a source of electric power consisting of one or more electrochemical cells with external connections for powering electrical devices. When a battery is supplying power, its positive Terminal (electronics), terminal is the ...

and to look like one. The brand's slogan is "Keeps you going".

Products

In addition to the brand's original energy drink, called Battery Energy Drink, several variations have been produced, including coffeed, cranberry, sugarfree, gingered, juiced orange, and Battery Jungled. The availability of the different flavors varies by country and according to the market. In Finland previously there has also been available other flavors: Heat with cranberry and chili flavors, orange juiced and energy Shot. The

are mainly sold in

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo or milk. They range in sizes, from very ...

s of 40cl and in cans of 33cl. In August 2010 in Finland a limited-edition pint cans (0.568 liters) were launched as "Battery Limited Edition 0.568 L". Currently the product is sold under the name "Big Edition" since the sales are no longer limited. The design of the bottles was renewed in March 2011 and the content was changed to 40cl instead of 45cl. At the same time the price per bottle decreased.

Internationalization

Developed and launched in

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

in January 1997, Battery has been sold in international markets since its inception. In the summer of 1997, it was launched in

Estonia Estonia, officially the Republic of Estonia, is a country in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the Baltic Sea across from Sweden, to the south by Latvia, and to the east by Ru ...

Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...

and

Lithuania Lithuania, officially the Republic of Lithuania, is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea, bordered by Latvia to the north, Belarus to the east and south, P ...

, and in the following year in the rest of

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

and

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

. Nowadays, it is being sold in approximately 40 countries in all populated continents. There have been local specialties in product characteristics and promotions. For example, the appearance of the can in Yemen has been adjusted to better fit Arabic culture by replacing the plus sign with a lightning bolt.

References

External links

* {{Energy drinks Energy drinks Products introduced in 1997 Finnish drinks Food and drink introduced in 1997

Products

Internationalization

References

Further reading

External links