Bates CHI & Partners (formerly Bates 141 and Bates) is an advertising and marketing agency and a member of the

WPP Group WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companie ...

History

The Bates brand was born in 1940, when Ted Bates opened his first office, Ted Bates Inc. In

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Ted eventually built his company into the world's fourth largest agency group and expanded his business for 26 years without losing a single client. Ted Bates’ empire launched in Asia in the early 1960s after acquiring a stake in Cathay Advertising from George Patterson, an Australian advertising executive. Cathay Advertising was an agency founded in 1946 to service the advertising needs of the Cathay Group in

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

and

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

. It was used by Bates as a vehicle to drive expansion in the region so that by the late 1960s Ted Bates Inc. was already operating in

Manila Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

Kuala Lumpur Kuala Lumpur (KL), officially the Federal Territory of Kuala Lumpur, is the capital city and a Federal Territories of Malaysia, federal territory of Malaysia. It is the largest city in the country, covering an area of with a census population ...

and

. In February 2013, Bates partnered with CHI & Partners (Simon Clemmow, Johnny Hornby & Charles Inge), the UK's most awarded independent agency at

Cannes Cannes (, ; , ; ) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions Internatio ...

(and another WPP affiliate), and was renamed as "Bates CHI & Partners".

Notable events

2000: *Bates launched

Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...

in China and Shanghai

General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...

sold more automobiles than any other brand nationwide. At the same time, Bates 141 is recognized as the Best Automobile Creative Agency Award in China. 2003: BatesAsia 141 is born *WPP buys Bates Worldwide and merges Bates Worldwide offices into its other advertising groups. *However, the management team of Bates and 141 in Asia keep the company alive as BatesAsia 141. 2006: *For three consecutive years, 141 helmed by managing director, Anthony Pounds and Creative Director, Mark Chung becomes the most awarded activation unit at the PMAAs. In 2006, 141 wins a total of 11 Golds. *BatesAsia acquires West China's largest agency in Chengdu. Bates Apex is the only agency in China to win an

EFFIE Effie is a feminine given name, sometimes a short form (hypocorism) of Efthymia (Greek: Ευθυμία), Eftychia (Greek: Ευτυχία), or Euphemia (Greek: Ευφημία). Notable people with the name include: Women * Effie Bancroft (1840� ...

Gold twice, and Silver and Bronze several times. *BatesAsia acquires the second biggest activation unit in India – 141 Sercon. *Digby Richards joins BatesAsia as Chief Operating Officer, partnering then-President Jeffrey Yu. 2007: *BatesAsia wins

AIG American International Group, Inc. (AIG) is an American multinational finance and insurance corporation with operations in more than 80 countries and jurisdictions. As of 2023, AIG employed 25,200 people. The company operates through three core ...

Virgin Mobile Virgin Mobile is a wireless communications brand used by seven independent brand-licensees worldwide. Virgin Mobile branded wireless communications services are available in Ireland, Canada, Colombia, Chile, Kuwait, Saudi Arabia, United Arab Emi ...

and

Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...

. *BatesAsia acquires Bates MeThinks – China's top integrated activation agencies. *From 2002 to 2007, BatesAsia worked with

Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...

as they became the number one phone brand in China. *BatesAsia launches the Young Change Agents program, a career development and progression program to recognize its young rising stars and to develop them into future leaders. 2008: *BatesAsia 141 re-brands as Bates 141 with a new logo and “eyes” as its visual ID. *Bates 141 announces the acquisition of Bates EVision, a digital agency in China. *Bates 141 announces the acquisition of Singapore-based 10AM . *Bates 141 collaborates with New York-based PSFK to host its conference series in Singapore. *Bates 141 Taiwan is the most awarded agency at the China Times Chinese Advertising Awards and the second most awarded at the China Times Awards. *Bates 141 wins one Gold and one Silver at the Asia Digital Media awards for

Sun Microsystems Sun Microsystems, Inc., often known as Sun for short, was an American technology company that existed from 1982 to 2010 which developed and sold computers, computer components, software, and information technology services. Sun contributed sig ...

Netbeans Quiz and Anti-drugs campaigns. *Bates 141 Indonesia wins a Gold at Indonesia's award show Citra for its Ramadan campaign for Sampoerna. *Bates 141 wins

Arla Arla may refer to: * ''Arla'' (moth), a genus of moth * Arkansas Library Association * Arla, Greece, a village * Ärla, a village in south-eastern Sweden * Arla Foods, a large Scandinavian producer of dairy products ** Arla (Finland), a subsid ...

, Diana Food Group,

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

and

Jollibee Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC) which serves as its flagship brand. Established in 1978 by Tony Tan Caktiong, it is the Philippines' top fast food restaurant and is among the ...

in Vietnam. *Bates 141 India becomes a Finalist at the World Effie Festival for its Uncommon Sense

Marico Marico Limited is an Indian multinational Consumer goods Company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and A ...

campaign. *Bates 141 India wins silver Effie for Virgin Mobile Think Hatke *Bates 141 Singapore wins three Effies - two silver awards for National Council Against Drugs and Nokia N95 and one bronze for Nokia You Make it Reel. *Bates 141 wins a Gold at the 23rd Marketing Agencies Association international Globe awards for Heineken Rugby World Cup. *Bates 141 wins Merck (Neurobion and Sangobion) in Indonesia.http://www.brandrepublic.asia/Media/newsarticle/2008_11/Bates141-bags-Merck-business-in-Indonesia/33550 *Bates 141 wins

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange. Its common stock is a c ...

Xian Jannsen in China. 2013: *Partnership with CHI & Partners completed, renamed as Bates CHI & Partners

References

External links

* {{DEFAULTSORT:Bates CHI and Partners WPP plc 2003 establishments in Hong Kong Advertising agencies of Hong Kong