Bask Technology, Inc. (formerly known as iTOK, Inc.) is a remote tech support and advising company based in

Lehi, Utah Lehi ( ) is a city in Utah County, Utah, United States. It is named after Lehi, a prophet in the Book of Mormon. The population was 75,907 at the 2020 census, up from 47,407 in 2010. The rapid growth in Lehi is due, in part, to the rapid develo ...

, within the area known as

Silicon Slopes Silicon Slopes is a reference to the area surrounding Lehi, Utah where dozens of tech start-ups are centralized. It has been generalized to include the entire startup and technology ecosystem of Utah. Served by the Salt Lake City International ...

. Founded in 2004 by Seth Bailey and Sean Miller, Bask provides third-party support for a variety of technology services and software via secure remote computer connection. The company has over 50,000 members and 200 employees, including its Technology Advisors, who are based in the United States and receive certification and training.

Products and services

Bask uses a subscription-based model where members pay a monthly fee for technology products. Products include online identity protection, cloud-based data backup, and

antivirus software Antivirus software (abbreviated to AV software), also known as anti-malware, is a computer program used to prevent, detect, and remove malware. Antivirus software was originally developed to detect and remove computer viruses, hence the name ...

. The company partners with brands such as

Avira Avira Operations GmbH is a German multinational computer security software company mainly known for their Avira Free Security antivirus software. Avira was founded in 2006, but the antivirus application has been under active development since ...

and

Trend Micro is an American-Japanese multinational cyber security software company with global headquarters in Tokyo, Japan and Irving, Texas, United State.Other regional headquarters and R&D centers are located around East Asia, Southeast Asia, Europe, an ...

to offer these products as part of a monthly subscription package. Bask also operates a small business brand called Digity, which focuses on micro-businesses and

entrepreneurs Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

Performance

Bask was reviewed by Michael Muchmore of

PC Mag ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the present d ...

, who published an article on the service in April 2014, when it was still known as iTOK. "iTOK offers good technical support, and throws in security protection and online backup, but it's on the pricey side." It was given a 3.5-star rating.
Bask is accredited by the Better Business Bureau (BBB) since April 2013, with an A+ rating.

Investment

In July 2014, Bask received its Series B funding from

ABS Capital Partners ABS Capital Partners is an American private equity firm focused on investments in software and tech-enabled services businesses across a range of industries, including FinTech, Healthcare, EdTech, eCommerce, cybersecurity, and Smart Cities. F ...

, in the amount of $18 million.

Signal Peak Ventures The Canopy Group is an American investment and property management firm founded by Ray Noorda in 1995 through the Noorda Family Trust. It is headquartered in Lindon, Utah. At various times it has consisted of, or been known as, Canopy Technolog ...

has also invested in the company.

Management

In April 2015, founder Seth Bailey stepped down from the position of CEO and transitioned to the position of Chief Strategy Officer. James P. Dunn replaced him as the CEO of Bask. Former CSO Bailey is a regular contributor to

Entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

, and his op-ed piece "The right to high-speed Internet" was published by

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sh ...

.
In early 2016, Dunn was replaced by Zane Bennett as CEO. He was joined by Phil Fraher as the company President and CFO.

Rebrand

In October 2015, iTOK, Inc. changed its legal name to Bask Technology, Inc. Its consumer brand iTOK was rebranded to Bask.

Surveys

Bask conducts surveys within its senior-aged member base about a variety of technology topics. These surveys have been referenced in the news media, including

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

, Telecompetitor, Debt.com, and

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

. As a result, former VP of Marketing Andrew Parker was interviewed by Yahoo! Tech and

PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of ed ...

platform

Next Avenue ''Next Avenue'' is a digital platform launched by PBS that offers original and aggregated journalism aimed at baby boomers. It is PBS' first venture to begin on the Internet rather than on broadcast television, and was conceived and developed at Tw ...

to provide expertise on the senior technology market.

References

{{reflist, 2 Companies based in Utah 2004 establishments in Utah