Bartles & Jaymes is a flavored

wine cooler A wine cooler is an alcoholic drink, alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar. History Wine coolers were first marketed in California in 1976, with the introduction of Californ ...

and

malt beverage A malt drink is a Brewing#Fermenting, fermented drink in which the primary ingredient is the grain or seed of the barley plant, which has been allowed to Sprouting, sprout slightly in a traditional way called "malting" before it is processed. B ...

line produced by the

E & J Gallo Winery Gallo is an American wine producer and distributor headquartered in Modesto, California. Previously called E & J Gallo Winery, it was founded in 1933 by Ernest Gallo and Julio Gallo of the Gallo family, and is the largest exporter of Califor ...

in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, introduced in 1985, and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised. In 2019 Gallo resumed making wine-based coolers, although the product line remains mostly malt-based.

TV commercials

The product line is remembered for its folksy television commercials, created by

Hal Riney Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Early life Riney grew up in Longview, Washington. He graduated from the University of Washington in 1954 with a degree in art. Riney was a member of Thet ...

, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after the winery's founders,

Ernest Ernest is a given name derived from the Germanic languages, Germanic word ''ernst'', meaning "serious", often shortened to Ernie. Notable people and fictional characters with the name include: People *Archduke Ernest of Austria (1553–1595), ...

and Julio Gallo. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their product which were received by grateful young party animals. Bartles did all the talking, and ended each commercial with the

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

, "... and thank you for your support." David Rufkahr played Frank Bartles and Dick Maugg played Ed Jaymes. Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor. Rufkahr, a career Air Force veteran and cattle rancher from

Redmond, Oregon Redmond is a city in Deschutes County, Oregon, United States. The population was 33,274 at the 2020 census, and according to 2023 census estimates, the city is estimated to have a population of 37,009. The city is on the eastern side of Oregon ...

, won the job in a talent search. Dick Maugg was a general contractor from

Santa Rosa, California Santa Rosa (Spanish language, Spanish for "Rose of Lima, Saint Rose") is a city in and the county seat of Sonoma County, California, Sonoma County, in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, Bay A ...

. David Rufkahr died of a heart attack in April 1996, in

Bend, Oregon Bend is a city in central Oregon and the county seat of Deschutes County, Oregon, Deschutes County, Oregon, United States. It is located to the east of the Cascade Range, on the Deschutes River. The site became known by pioneers as a ford (cros ...

, at the age of 61. Dick Maugg died of cancer in Santa Rosa on July 28, 2015; he was 83. His death was reported to news outlets by his family on October 27, 2015.

In popular culture

Indie folk Indie folk (also called alternative folk) is an alternative genre of music that arose in the 1990s among musicians from indie rock scenes influenced by folk music. Characteristics The staff of '' Paste Magazine'' said in 2020: "No music genre ...

band

The Mountain Goats The Mountain Goats are a United States band formed in Claremont, California, Claremont, California, by singer-songwriter John Darnielle. The band is currently based in Durham, North Carolina, Durham, North Carolina. For many years, the sole me ...

reference Bartles & Jaymes on the song "You or Your Memory" from their 2005 album ''

The Sunset Tree ''The Sunset Tree'' is the ninth studio album by the Mountain Goats, released on April 26, 2005 by 4AD. The album's songs revolve around the house John Darnielle grew up in and the people who lived there, including his mother, sister, stepfathe ...

''.

The Lonely Island The Lonely Island is an American comedy trio, formed by Andy Samberg, Jorma Taccone, and Akiva Schaffer in Berkeley, California, in 2001. They have written for and starred in the American TV program ''Saturday Night Live'' (''SNL''). The th ...

references Bartles & Jaymes on the song "

3-Way (The Golden Rule) "3-Way (The Golden Rule)" is a song recorded by American comedy music group the Lonely Island, featuring American singers Justin Timberlake and Lady Gaga. The R&B and new jack swing track was written by Andy Samberg, Akiva Schaffer, Jorma Tacc ...

" from their 2013 album ''

The Wack Album ''The Wack Album'' is the third studio album by American comedy hip hop group The Lonely Island. Recorded in Los Angeles and New York City with producers including TODAY, DJ Nu-Mark and Asa Taccone, it was released on June 7, 2013 by Republic Rec ...

.''

Band of Horses Band of Horses is an American Rock music, rock band formed in 2004 in Seattle, Seattle, Washington. Led by singer-songwriter Ben Bridwell, who has been the band's sole constant member throughout numerous line-up changes, the band's current line ...

reference Bartles & Jaymes on the song "Neighbor" from their 2010 album ''

Infinite Arms ''Infinite Arms'' is the third album by indie rock band Band of Horses, released on May 18, 2010, on Brown Records, Fat Possum Records and Columbia. Most of the album was recorded in Asheville, North Carolina with some overdubbing done in Los An ...

''. Indie singer-songwriter Mark Kozelek references Bartles & Jaymes on the song "My Love for You is Undying" from his 2018 self-titled album. In the 2008 film ''

The Hottie and the Nottie ''The Hottie and the Nottie'' (stylized as ''The Hottie & The Nottie'') is a 2008 American romantic comedy film starring Paris Hilton, Joel David Moore, and Christine Lakin. Written by Heidi Ferrer and directed by Tom Putnam, the film began shoot ...

'', the character June Phigg is shown drinking Bartles & Jaymes wine coolers.

Rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...

Spice 1 Robert Lee Greene Jr. (born July 2, 1970), better known by his stage name Spice 1 (an acronym for "Sex, Pistols, Indo, Cash and Entertainment"), is an American rapper from Hayward, California. He began releasing albums in 1991, where he gained p ...

references Bartles & Jaymes in the song "187 Proof" from his 1992 self-titled album ''

''.

Weird Paul Petroskey Weird may refer to: Places * Weird Lake, a lake in Minnesota, U.S. People *"Weird Al" Yankovic (born 1959), American musician and parodist Art, entertainment, and media Literature * '' Weird US'', a series of travel guides * ''The Weird'', a 20 ...

references Bartles & Jaymes in the song "Wine Coolers" from his 2006 album ''Medically Necessary'' and 2012 album ''25 Years of Lo-Fi''. Joshilyn Jackson’s 2021 psychothriller novel ''Mother May I'' references Bartles & Jaymes wine coolers (pg 126), describing them as “sticky-sweet.” John C. McGinley's character (Doctor Cox) in ''

Scrubs Scrub(s) may refer to: * Scrub, low shrub and grass characteristic of scrubland * Scrubs (clothing), worn by medical staff * ''Scrubs'' (TV series), an American television program * Scrubs (occupation), also called "scrub tech," "scrub nurse," ...

'' makes a reference to it in one of his rants towards Zach Braff's character (J.D.).

LL Cool J James Todd Smith (born January 14, 1968), known professionally as LL Cool J (short for Ladies Love Cool James), is an American rapper and actor. He is one of the earliest rappers to achieve commercial success, alongside fellow new school hip ho ...

references "sipping on this Bartles & Jaymes premium peach flavored wine cooler" in the track "

To da Break of Dawn "To da Break of Dawn" is a single from both LL Cool J's fourth album, ''Mama Said Knock You Out'', and the soundtrack to the Kid 'n Play movie ''House Party''. The song was released on June 17, 1990, by Motown Records and Def Jam Recordings. Back ...

" from his 1990 album ''

Mama Said Knock You Out ''Mama Said Knock You Out'' is the fourth studio album by American rapper LL Cool J. It was produced mostly by Marley Marl and recorded at his "House of Hits" home studio in Chestnut Ridge and at Chung King House of Metal in New York City. Aft ...

''. Pauly Shore referenced Bartles & Jaymes in the movie ''

Son in Law In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone's marriage. It is the relationship each party in the marriage has to the family of the other party in th ...

''. ''

Wonder Woman 1984 ''Wonder Woman 1984'' (also stylized as ''WW84'') is a 2020 American superhero film based on the DC Comics, DC character Wonder Woman. Produced by Warner Bros. Pictures, DC Films, Atlas Entertainment, and The Stone Quarry, and distributed by Wa ...

'' references Bartles & Jaymes, as

Kristen Wiig Kristen Carroll Wiig (; born August 22, 1973) is an American actress, comedian, screenwriter, and producer. First breaking through as a performer with the Los Angeles comedy troupe The Groundlings, Wiig achieved stardom in the late 2000s for her ...

's character is shown drinking one during a lunch scene with

Gal Gadot Gal Gadot (; born 30 April 1985) is an Israeli actress. She gained recognition for portraying Wonder Woman in the DC Extended Universe films (2016–2023). In 2018, Gadot was named one of ''Time''s 100 most influential people and ranked by ''F ...

References

External links

Official site
{{DEFAULTSORT:Bartles and Jaymes Premixed alcoholic drinks Products introduced in 1981