Barry Schwartz (born 22 March 1980) is a technologist and blogger who writes about

search engines Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases. By content/topic Gene ...

and

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...

, and

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...

. Schwartz is the founder and currently the editor of Search Engine Roundtable, an online news site covering the

and

. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at

Search Engine Land Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched ''Search Engine Strategies'', one ...

, a search engine news site founded by Danny Sullivan. Previously, Schwartz was a writer for Search Engine Watch. He also

moderates Moderate is an ideological category which entails Centrism, centrist views on a liberal-conservative spectrum. It may also designate a rejection of radical politics, radical or extremism, extreme views, especially in regard to politics and religi ...

online and offline panels at

Search Engine Watch Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebM ...

, and WebmasterWorld's PubCon. He has been interviewed by NBC Nightly News and USA Today about Search Marketing, and has been quoted by news organizations reporting on the Internet Marketing space. He is also an organizer of the SEO event series Search Marketing Expo (SMX) and is a member of the Internet Marketers – New York. He was also the host of the Search Pulse

podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...

on WebmasterRadio.FM.

Biography

At the age of 14, Barry Schwartz started RustyBrick.com and began

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

building in 1994. On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable. The publication covers

Search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...

news and updates from

Google Search Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze an ...

Microsoft Bing Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a ...

and other platforms. Schwartz became a news correspondent at Search Engine Watch, in February 2006. Then in December 2011, when founder Danny Sullivan left Search Engine Watch, Schwartz followed, becoming a founding staff member of Search Engine Land alongside Chris Sherman. A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles. Schwartz received an award for Search Personality of the Year at the US Search Awards in 2018. In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors. In the same year, he was spotlighted in a

podcast series as someone "from the larger Search Marketing community who inspires" in a Search of the Record podcast interview.

Personal life

Schwartz is a graduate of

Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City, United States. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the colle ...

City University of New York The City University of New York (CUNY, pronounced , ) is the Public university, public university system of Education in New York City, New York City. It is the largest urban university system in the United States, comprising 25 campuses: eleven ...

and lives in Rockland County, New York. He is married and has three daughters and two sons.

References

External links

Barry Schwartz at Search Engine Roundtable
{{DEFAULTSORT:Schwartz, Barry 1980 births Baruch College alumni Search engine optimization consultants Living people