Barratts Shoes
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Barratts was a brand of high street shoe shops operating in the UK and Ireland. The Barratts
shoes A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but ...
brand traded from 100 UK and Ireland stores. The company was established in
Northampton Northampton ( ) is a town and civil parish in Northamptonshire, England. It is the county town of Northamptonshire and the administrative centre of the Unitary authorities of England, unitary authority of West Northamptonshire. The town is sit ...
in 1903, and became a highly successful brand known for its lavishly produced boot catalogues during the 1920s. In 1964, it was bought by the company Stylo and, under the Barratts brand name, expanded to over 400 stores at its height, before foreign competition in the 1990s reduced its market share. Barratts entered administration for the third time in five years on 11 November 2013.


History

W Barratt Boot and Shoe Company was established in 1903 by William Barratt, and soon became one of the leading shoe manufacturers in Northampton. In 1913 it moved into a neo-Baroque factory designed by John Macvicar Anderson. The Barratts brand entered a new era of prosperity in the 1920s with the publication of luxurious promotional catalogues, including specially commissioned artwork and decorative pages. The 1923 catalogue featured an endorsement by the famed couturier Lady Duff Gordon, who also contributed an illustrated introduction to the women's section of this edition. The firm continued to flourish into the mid-20th century under the advertising slogan "Walk the Barratt Way". Stylo was a family-run business which originated in 1935, with the consolidation of three separate companies the company was floated on the
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under the trade name ''Stylo Boot Company (Northern) Ltd''. Having grown to 150 outlets, in 1964 Stylo bought W Barratt and Company, and merged the two businesses in Bradford. Developing under the better known Barratts brand, the company expanded to over 400 retail outlets. In August 1996, Stylo bought the UK retail business for
Hush Puppies Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories. Hush Puppies uses a ...
from
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. Also in 1996 Barratts purchased Bacons Shoes, owned by the Bacon family in the West Midlands. Bacon's shoes brand was phased out by the Managing Director, Ron Arthur Stark, from 1997 and converted the Bacons stores to Priceless. The first Priceless store conversion was in Sunderland, from a Hush Puppies store and was an instant success, selling self service shoes. The Shoe and Sport Depot brand, ran by Peter Peregrine Lee were converted to Priceless brand, originally created by Ron Arthur Stark. The Priceless brand was fully operational by 1999. Based in
Apperley Bridge Apperley Bridge is a village in the metropolitan borough of the City of Bradford, in West Yorkshire, England in the Idle and Thackley Ward. Apperley Bridge is north-east of Bradford on the boundary with the City of Leeds bounded in the east b ...
, Bradford, West Yorkshire, the new company operated over 300 UK and Ireland concessions across the
Arcadia Group Arcadia Group Ltd (formerly Arcadia Group plc and, until 1998, Burton Group plc) was a British multinational retailing company headquartered in London, England. It was best known for being the previous parent company of British Home Stores (B ...
, including within Dorothy Perkins, as well as supporting the Group's online activity. Barratts also had an online presence with the retailer Wallis. On 13 February 2008, Stylo purchased 24 stores from collapsed shoe retailer Dolcis as well as the Dolcis brand name. The shops were rebranded as Barratts.


Difficulties

Following a trading loss of £12.5 million in 2008, on 26 January 2009, Stylo's shares were suspended. Barratts and PriceLess soon went into administration and on 13 February 2009, Stylo itself went into administration. On 19 February 2009, administrators
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announced that 220 Barratt and PriceLess stores would be closing, with the loss of approximately 2,500 jobs.Shoe shop chain cuts 2,500 jobs – BBC
/ref> The remaining 160 stores and 165 concessions, plus the Barratts and Priceless brands, were sold to a management team led by Michael Ziff, under Barratts Priceless Ltd (BPL). In December 2011, BPL called in administrators Deloitte, who immediately closed 100 stores and 359 concessions, resulting in 2,500 job losses. In January 2012, a management team led by CEO Ziff bought 89 Barratts and Priceless stores through a new company, Barratts Trading Ltd. This sold through both its own stores and e-commerce website, plus online retailers
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,
Debenhams Debenhams plc was a British department store chain that operated in the United Kingdom, Ireland and Denmark, as well as franchised locations across Europe and the Asia Pacific. The company was founded in 1778 as a single store in London and gr ...
and
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. In 2013, just before administration, Barratts closed its Jersey store, which was later occupied by
Paperchase Paperchase is an international chain of stationery stores which was established in the United Kingdom but has since expanded into Continental Europe, the USA and United Arab Emirates. As well as stand alone stores, in the UK there were concess ...
. In October 2013, it was reported that the business was suffering a cash flow crisis as it struggled to purchase new stock in the run-up to Christmas. On 11 November 2013, it was confirmed the company had entered administration, with 18 immediate store closures. The retailer Pavers Shoes purchased 14 Barratts stores in December 2013. In January 2014, the Barratts brand and website were purchased by the footwear entrepreneur Harvey Jacobsen and the former buying and merchandising director of Barratts, Simon Robson.


Stylo Matchmakers

In 1966 the Stylo Matchmakers sports brand was created by Paul Ziff, the son of Stylo's founder, Max, and younger brother of Arnold Ziff, with the help of IMG founder
Mark McCormack Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG (company), IMG, an international management organization ser ...
. With a wider span throughout the late 1960s and 1970s, the Stylo Matchmakers brand was more commonly worn in
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
, including by
Pelé Edson Arantes do Nascimento (; 23 October 1940 – 29 December 2022), better known by his nickname Pelé (), was a Brazilian professional Association football, footballer who played as a Forward (association football), forward. Widely reg ...
, and Northern Irish striker
George Best George Best (22 May 1946 – 25 November 2005) was a Northern Irish professional association football, footballer who played as a winger (association football), winger, spending most of his club career at Manchester United F.C., Manchester Un ...
. In May 2017 the Stylo Matchmakers brand was registered globally and returned by British entrepreneur and
sports agent A sports agent is a legal representative (hence agent (law), agent) for professional sports figures such as athletes and coaches. They procure and negotiate employment and Testimonial, endorsement contracts for the principal (commercial law), at ...
Scott Michaels.


References

{{Authority control Retail companies established in 1903 Retail companies disestablished in 2013 Companies based in the City of Bradford Shoe companies of the United Kingdom Companies formerly listed on the London Stock Exchange British companies established in 1903 British companies disestablished in 2013 Companies that have entered administration in the United Kingdom Defunct retail companies of the United Kingdom