Barista is a
chain
A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A ...
of
espresso bar
A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargile ...
s and
cafes
A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargile ...
that operates in the
Indian subcontinent
The Indian subcontinent is a physiographic region of Asia below the Himalayas which projects into the Indian Ocean between the Bay of Bengal to the east and the Arabian Sea to the west. It is now divided between Bangladesh, India, and Pakista ...
. It is headquartered in
Gurugram
Gurgaon (), officially named Gurugram (), is a satellite city of Delhi and administrative headquarters of Gurgaon district, located in the northern Indian state of Haryana. It is situated near the Delhi–Haryana border, about southwest o ...
, India, and maintains outlets across India,
and in other regional countries such as
Sri Lanka
Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...
,
and
Maldives
The Maldives, officially the Republic of Maldives, and historically known as the Maldive Islands, is an Archipelagic state, archipelagic country in South Asia located in the Indian Ocean. The Maldives is southwest of Sri Lanka and India, abou ...
.
It is the second oldest coffee house chain in India and is currently India's second-largest coffee chain with over 425 cafes as of March 2024. It also sells a number of FMCG products through Modern & General retail stores across multiple locations.
In
Sri Lanka
Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...
, Barista has been named the most popular service provider under
cafes
A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargile ...
and
coffeehouses
A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargile ...
category for 2021 in the exclusive customer experience ranking announced by
LMD.
History
Tata Group
A 34.3% equity stake was sold to
Tata Coffee in 2001.
Sterling Infotech Group
C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out
Tata Coffee's stake later. The coffee was supplied by the Indian roaster
Fresh and Honest, headquartered in
Chennai
Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
, which was also owned by the Sterling Infotech Group.
ABN AMRO and Barista Coffee Company had jointly launched a credit card, "ABN AMRO Barista Credit Card", by which customers can avail discounts at its outlets.
Lavazza
In 2007, the Sterling Group sold Barista, along with the Chennai-based Fresh and Honest roaster, to
Lavazza
Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...
.
, the chain had 200 stores in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
, with an estimated annual revenue of 200
crore
Crore (; abbreviated cr) denotes the quantity ten million (107) and is equal to 100 lakh in the Indian numbering system. In many international contexts, the decimal quantity is formatted as 10,000,000, but when used in the context of the India ...
.
Lavazza sold Barista to Boutonniere Hospitality Private Limited in 2014 (formerly “Carnation Hospitality Private Limited”).
Boutonniere Hospitality Private Limited
In 2014, Lavazza sold the coffee shop chain to Boutonniere Hospitality Pvt. Ltd., formerly known as Carnation Hospitality Pvt. Ltd.
Lavazza however continues to supply the coffee to Barista through the Chennai-based Fresh and Honest roaster retained by the company.
Boutonniere Hospitality Pvt. Ltd. targets to increase the footprint of Barista by increasing the number of cafes to 1000, and the number of stores selling its consumer products to 1000, by 2025.
See also
*
Cafe Coffee Day – , out of 1400 coffee shop retail outlets registered in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
, 2016
belong to Cafe Coffee Day (CCD). To increase CCD's market presence in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
and abroad, Coffee Day Holdings, the parent company of CCD, has secured investments totalling million
from UK based firm Standard Chartered Private Equity Limited and US based private equity and venture capital firm New Silk Route Partners. CCD is expanding their market reach through brand extension
by launching mineral water, cookies, and chips under their brand name. Barista has added a variety of cookies, chocolates and ice creams to their offerings under the same principle. While CCD's competitors like Barista Lavazza and Costa Coffee focus on the top 20 percent of the Indian consumers, who are able to afford over per espresso drink, CCD caters to all except the lowest 25 percent.
*
Costa Coffee
Costa Limited, trading as Costa Coffee, is a coffeehouse chain with headquarters in Loudwater, Buckinghamshire, England, that operates in the United Kingdom and 37 other countries.
Costa Coffee was founded in London in 1971 by Sergio Costa (co ...
– Despite Costa Coffee having only 40 outlets
operational across the country as of 2010, Barista Lavazza is facing stiff competition from
Costa Coffee
Costa Limited, trading as Costa Coffee, is a coffeehouse chain with headquarters in Loudwater, Buckinghamshire, England, that operates in the United Kingdom and 37 other countries.
Costa Coffee was founded in London in 1971 by Sergio Costa (co ...
. Costa Coffee is an urban chain and location plays a crucial role in its business plan. Although it made a few mistakes such as replicating the UK model in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
and opening stores at expensive locations when it came to
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
in 2005, it has managed to bounce back. Their most profitable venture is from off premises business wherein they set up kiosks at marriages, seminars, and meetings. In the last quarter of 2009, Costa saw a profitable 24 percent growth.
References
External links
*{{url, www.barista.co.in, Official Site
Coffeehouses and cafés in India
Companies based in New Delhi
Drink companies of India
Indian companies established in 2000