''Bare'' was a British
magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
developed and launched as a wellbeing brand by the
John Brown Media
John Brown Media is one of the world's largest content marketing agencies. It was bought by Dentsu Aegis in May 2015. While originally formed as a magazine company, the company creates multichannel content for various brands, with services incl ...
company
It was published from Sept/Oct 2000 to August 2001, with six issues per year. An early version of the magazine, then called ''Well'' was tested in market research groups in 1999 where Claudia Zeff, then art director of ''UK Gardens Illustrated'' commissioned designer, Kirsten Willey to produce a wellbeing magazine concept. It was Zeff who suggested the name change from ''Well'' to ''Bare'' after watching a
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
documentary about British architect, John Pawson.
In March 2000,
Ilse Crawford
Ilse Catherine Crawford (born 1962) is a British interior and furniture designer.
Early life and education
Crawford was born in London in 1962 to Jill Rendall and Malcom Crawford. Her father, Malcom, was the editor of ''The Sunday Times'' and ...
– founder editor of British ''ELLE Decoration'' - was invited as editor of ''Bare'' for a summer launch.
At this time the publication was a bimonthly magazine available on news-stands internationally. The advertising department led by publisher, Honor Riley, formerly of
Condé Nast
Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...
, secured a world first with
Chanel
Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
advertising in the launch issue. Partnerships were garnered with Harvey Nichols and other brands with synergy. The magazine was popular amongst the design aficionado in Belgium and a copy of the Helena Christensen edition made an appearance on the ''
Sex And The City
''Sex and the City'' is an American romantic comedy, romantic comedy-drama television series created by Darren Star for HBO, based on Sex and the City (newspaper column), the newspaper column and 1996 book by Candace Bushnell. It premiered in th ...
'' episode,
''Time and Punishment''.
The magazine has been described as "speak
ngthe earnest psychobabble of the Hampstead eco-hypochondriac".
References
External links
* ''Includes image of front cover''
*
Magazines established in 2000
Magazines disestablished in 2001
Bi-monthly magazines published in the United Kingdom
Defunct English-language magazines
Defunct health magazines
Defunct magazines published in the United Kingdom
{{UK-mag-stub