Barclay was an American brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s manufactured by R. J. Reynolds Tobacco Company in the U.S. and by

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the large ...

outside of the U.S. First introduced in 1966, the brand was discontinued in 2006.

Advertising

Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man with a classy tuxedo suit with a Barclay cigarette in his mouth with the slogan ''"The pleasure is back"'' underneath. The slogan ''"99% tar free"'' was also present, but eventually had to be removed, as the FTC determined that this is not accurate when a human smokes the cigarette, as opposed to the FTC's test equipment.

Sponsorship

Formula 1

Barclay sponsored various Formula 1 teams in the 1980s and 1990s. Barclay sponsored the

Arrows F1 Arrows Grand Prix International was a British Formula One team active from to . It was known as Footwork from 1991 to 1996. Origins The Arrows Grand Prix International team was founded in Milton Keynes, England in November 1977, by Italian ...

team from to . The brand was displayed on the front wing, sides, rear wing and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were removed from the car. Barclay sponsored the Jordan Grand Prix team in and . The brand was displayed on the sides and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line. Barclay sponsored the Williams F1 team from up to . The brand was displayed on the sides, the side of the rear wing and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.

Formula 3000

Barclay sponsored the ''"Team Barclay EJR"'' team in the 1991 Formula 3000 Series championship.

Markets

Barclay cigarettes were sold in the following countries: United States, Martinique, Chile, Norway,

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

, Finland, Luxembourg, Belgium, The Netherlands, Germany, France,

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, Italy, Estonia,

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

and Russia.

References