Barclay (cigarette)
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Barclay was an American
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of
cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
s manufactured by
R. J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina. Founded by namesake R. J. Reynolds in 1875, it is the largest tobacco company in the United States. The company is a w ...
in the United States and by
British American Tobacco British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, E ...
outside of the United States. First introduced in 1966, the brand was discontinued in 2006.


Advertising

Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man in a tuxedo suit with a Barclay cigarette in his mouth with the slogan ''"The pleasure is back"'' underneath. The slogan ''"99% tar free"'' was also present, but eventually had to be removed as the FTC determined it to be inaccurate. This was because when the cigarette was smoked by a person the result was different from the FTC's testing equipment.


Sponsorship


Formula 1

Barclay sponsored various Formula 1 teams in the 1980s and 1990s. Barclay sponsored the Arrows F1 team from to . The brand was displayed on the front wing, sides, rear wing and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were removed from the car. Barclay sponsored the
Jordan Grand Prix Jordan Grand Prix was a Formula One constructor that competed from 1991 to 2005. The team was named after Irish businessman and founder Eddie Jordan and was based at Silverstone, England, but raced with an Irish licence. In early 2005, the team ...
team in and . The brand was displayed on the sides and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line. Barclay sponsored the
Williams F1 Williams Racing, legally known as Williams Grand Prix Engineering Limited and competing as Atlassian Williams Racing, is a British Formula One team and constructor. It was founded by Frank Williams (Formula One), Frank Williams (1942–2021) ...
team from up to . The brand was displayed on the sides, the side of the rear wing and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.


Formula 3000

Barclay sponsored Team Barclay EJR in the 1991 International Formula 3000 Championship.


24 Hours of Le Mans

Barclay sponsored car #93 of
Graff Racing Graff Racing is an auto racing team based in France.Graff Racing
Translation from fr, February 20, 2021, The team was founded in 1 ...
Rondeau M379 on
Le Mans 24 Hours The 24 Hours of Le Mans () is an endurance-focused sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with the Monaco Grand ...
in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
and car #10 of
Kremer Racing Kremer Racing is a motorsports team based in Cologne, Germany, founded by racing driver Erwin Kremer and his brother Manfred. They have competed internationally with Porsches for nearly all of their existence, and were even one of the factory-back ...
Porsche 956B in
1985 The year 1985 was designated as the International Youth Year by the United Nations. Events January * January 1 ** The Internet's Domain Name System is created. ** Greenland withdraws from the European Economic Community as a result of a n ...
.


Markets

Barclay cigarettes were sold in the following countries:
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
Martinique Martinique ( ; or ; Kalinago language, Kalinago: or ) is an island in the Lesser Antilles of the West Indies, in the eastern Caribbean Sea. It was previously known as Iguanacaera which translates to iguana island in Carib language, Kariʼn ...
,
Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...
,
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...
,
Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
,
Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
,
Luxembourg Luxembourg, officially the Grand Duchy of Luxembourg, is a landlocked country in Western Europe. It is bordered by Belgium to the west and north, Germany to the east, and France on the south. Its capital and most populous city, Luxembour ...
,
Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
,
The Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
,
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
,
Estonia Estonia, officially the Republic of Estonia, is a country in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the Baltic Sea across from Sweden, to the south by Latvia, and to the east by Ru ...
,
Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...
,
Rhodesia Rhodesia ( , ; ), officially the Republic of Rhodesia from 1970, was an unrecognised state, unrecognised state in Southern Africa that existed from 1965 to 1979. Rhodesia served as the ''de facto'' Succession of states, successor state to the ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
,
Lithuania Lithuania, officially the Republic of Lithuania, is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea, bordered by Latvia to the north, Belarus to the east and south, P ...
and
Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
.


See also

*
Tobacco smoking Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or released from the mouth, as is generally done with pipes and cigars. The practice is believed to hav ...


References

{{British American Tobacco British American Tobacco brands R. J. Reynolds Tobacco Company brands Products introduced in 1980 Products and services discontinued in 2006 1980 establishments in the United States 2006 disestablishments in the United States