Bandao Broadcasting Media Corporation () is a news and broadcasting agency headquartered in
Qingdao
Qingdao, Mandarin: , (Qingdao Mandarin: t͡ɕʰiŋ˧˩ tɒ˥) is a prefecture-level city in the eastern Shandong Province of China. Located on China's Yellow Sea coast, Qingdao was long an important fortress. In 1897, the city was ceded to G ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. The company was founded in 1999 by DaZhong Daily News Corporation as a local branch in Qingdao, China. Bandao Broadcasting Media Corporation now is an independent
media agency
Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. Primary services include advertising, public relations and other forms of media management.
Media agencies were first l ...
with 3 daily
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
s, 1
fashion magazine
Fashion journalism is a component of fashion media, with a focus on journalism, writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and ...
, and 1 networking company. The subscribers to the newspapers of the company surpassed 5 million.
With the success of the newspaper, Bandao Broadcasting Media Corporation has also entered other industry such as
music
Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...
,
travel
Travel is the movement of people between distant geographical Location (geography), locations. Travel can be done by Pedestrian, foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without Baggage, luggage, a ...
, and
water supply
Water supply is the provision of water by public utilities, commercial organisations, community endeavors or by individuals, usually via a system of pumps and pipes. Public water supply systems are crucial to properly functioning societies. Th ...
. On May 20, 2011, the company successfully went public.
DaZhong Daily News Corporation holds 250 million shares of the company and is the largest
shareholder
A shareholder (in the United States often referred to as stockholder) of corporate stock refers to an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the ...
. Beijing GuoXin Investment Corporation holds 50 million shares and is the second largest shareholder of Bandao Broadcasting Media Corporation. However, the shares are currently not traded over the counter in the market such as
Shanghai Stock Exchange
The Shanghai Stock Exchange (, SSE) is a stock exchange based in the city of Shanghai, China. It is one of the three stock exchanges operating independently in mainland China, the others being the Beijing Stock Exchange and the Shenzhen Stock ...
(SSE) or
Shenzhen Stock Exchange
The Shenzhen Stock Exchange (SZSE; ) is a stock exchange based in the city of Shenzhen, in the People's Republic of China. It is one of three stock exchanges operating independently in Mainland China, the others being the Beijing Stock Excha ...
because of the Chinese regulation of news media and broadcasting market.
References
{{Reflist, refs=
[{{cite web, url=http://www.bandao.cn/about/about_us7.shtml , title=青岛门户网站 半岛网(山东半岛最有影响力的网站) , publisher=Bandao.cn , date= , accessdate=2022-05-03]
[{{Cite web , url=http://news.163.com/11/0520/06/74FQRL7200014AED.html , title=半岛传媒股份有限公司揭牌(图)_网易新闻中心 , access-date=2011-10-12 , archive-date=2016-03-04 , archive-url=https://web.archive.org/web/20160304132017/http://news.163.com/11/0520/06/74FQRL7200014AED.html , url-status=dead ]
Mass media companies of China
Mass media in Qingdao