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Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman
João Saad João is a given name of Portuguese origin. It is equivalent to the given name John. The diminutive is Joãozinho and the feminine is Joana. It is widespread in Portuguese-speaking countries. Notable people with the name are enumerated in the s ...
with the help of his father-in-law and former São Paulo governor
Adhemar de Barros Adhemar Pereira de Barros (22 April 1901 – 12 March 1969) was the mayor of São Paulo (1957–1961), and twice elected Governor of São Paulo (1947–1951 & 1963–1966). Barros was born in Piracicaba, Brazil. He was the federal intervent ...
. In terms of audience and revenue, it is currently the fourth largest Brazilian television network. It broadcasts throughout Brazil through its
owned-and-operated stations In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
and
affiliates In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or al ...
. It also has a series of pay TV channels and it broadcasts internationally via Band Internacional. It was the first station to have all of its programming in color in 1972, and it was also the first to broadcast via satellite, being the pioneer network in the use of exclusive satellite channels for its simulcasts throughout Brazil in 1982. In 1990, when it was called Bandeirantes, the station changed the name to simply "Band". However, due to the fact that the public was not pleased with this change, it was turned back to "Bandeirantes". The first use of the name "Band" was during a broadcast of the carnival in 1995, and on the same occasion, it became the first Brazilian station to insert its logo on the corner of the screen, being the so-called "watermark". During the 1980s and 1990s, it became known as "the sports channel", due to the network broadcasting the most varied sports genres, under the influence of announcer
Luciano do Valle Luciano do Valle Queirós (4 July 1947 – 19 April 2014) was a Brazilian sports commentator, television presenter, journalist and entrepreneur. He worked on several broadcasts on television—Rede Globo from 1971 to 1982, Rede Record f ...
, being the first to broadcast the
IndyCar Series The IndyCar Series, officially known as the NTT IndyCar Series for sponsorship reasons, is the highest class of American open-wheel car racing in the United States, which has been conducted under the auspices of various sanctioning bodies sinc ...
, the
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
and the Italian and Spanish football championships. The journalistic coverage was another recognition of Band, in carrying out debates between political candidates on television. It became the second TV station to hold a debate for the
Governor of São Paulo A governor is an administrative leader and head of a polity or political region, in some cases, such as governors-general, as the head of a state's official representative. Depending on the type of political region or polity, a ''governor'' may ...
in 1982 and it was the first to carry out debates between political candidates for the
Presidency A presidency is an administration or the executive, the collective administrative and governmental entity that exists around an office of president of a state or nation. Although often the executive branch of government, and often personified b ...
in 1989.


History


Background

In 1945, in São Paulo, businessman João Jorge Saad bought
Rádio Bandeirantes Rádio Bandeirantes (RB) is a Brazilian news radio network, based in São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Bra ...
from his father-in-law Ademar de Barros, which the then-governor of São Paulo had bought from its previous owner, Paulo Machado de Carvalho, the owner of
Rádio Record Rádio Record is a Brazilian radio station based in São Paulo, Brazil. It is part of the Grupo Record and operates in the frequency 1000 kHz AM. It has programming dedicated to sports, news, and popular programs. History Rádio Record wa ...
and Emissoras Unidas. During the administration of President Getúlio Vargas, João Saad managed to obtain the concession of a television channel in São Paulo in the 1950s. During the
Juscelino Kubitschek Juscelino Kubitschek de Oliveira (; 12 September 1902 – 22 August 1976), also known by his initials JK, was a Brazilian politician who served as the 21st president of Brazil from 1956 to 1961. Kubitschek's government plan, dubbed "50 years i ...
government, the concession was canceled and handed over to another businessman. However, Saad managed, at the time of the
João Goulart João Belchior Marques Goulart (; 1 March 1919 – 6 December 1976), commonly known as Jango, was a Brazilian politician who served as the president of Brazil from 1961 until a military coup d'état deposed him in 1964. He was considered the ...
government, to recover the TV station. In 1961 in Morumbi, work began on the Radiantes Building – a building specially built with the purpose of housing the most modern television studios in Latin America, and later nicknamed by employees as an "enchanted palace". The station's building, the first in the country to be designed to receive a TV, took about five years to build. Saad has postponed the start of operations several times: "It wasn't time yet... I only opened the station in '67, based on solid foundations", he said. With a transmission tower on Pico do Jaraguá, in February 1967, experimental broadcasts began, with slides, films and documentaries.


Early years

TV Bandeirantes officially started broadcasting regularly on May 13, 1967, with a speech by its founder, João Jorge Saad, followed by a concert by singers Agostinho dos Santos and Cláudia, who opened the broadcasts. The people present during that time were generally politicians, including President
Costa e Silva Artur da Costa e Silva (; 3 October 1899 – 17 December 1969) was a Brazilian Army Marshal and the second president of the Brazilian military government that came to power after the 1964 coup d'état. He reached the rank of Marshal of the Braz ...
, the governor of São Paulo
Abreu Sodré Roberto Costa de Abreu Sodré (21 June 1917 — 14 September 1999) was a Brazilian lawyer, businessman and politician. He was a state deputy, governor of the State of São Paulo and Minister of Foreign Affairs of Brazil. He was one of the found ...
, the mayor of São Paulo Faria Lima, and ministers and secretaries of state. A playground and a free circus for low-income families were set up in front of the station's headquarters. For two days, there were scavenger hunts and games, with the distribution of commemorative gifts and 5 houses were drawn for poor mothers. Bandeirantes has invested from the beginning in sports, films and journalism. For Saad, programming had to be "eclectic". According to him, you couldn't "raise the level of the programs too much, otherwise there won't be an audience". Initially, a novelty was tested in the programming grid, eliminating the inter-program intervals. In 1967, days after the opening, the first soap opera on the then TV Bandeirantes, ''Os Miseráveis'', adapted by
Walther Negrão Walther () is a masculine given name and a surname. It is a German form of Walter, which is derived from the Old High German ''Walthari'', containing the elements ''wald'' -"power", "brightness" or "forest" and ''hari'' -"warrior". The name was f ...
and Chico de Assis, came on the air, with an innovation: chapters lasting 45 minutes. The first news program of the network was Holders News, a corresponding traditional program of Radio Bandeirantes. The program ''Ari Toledo Show'' stood out; ''Leporace Show'', with Vicente Leporace; Cláudia Querida, with the singer; I Love Lúcio, music and humor show led by Lúcio Mauro and
Arlete Salles Arlete Sales Lopes (born 17 June 1938) is a Brazilian actress. Biography Born in the interior of Pernambuco, she was married between 1958 and 1970 to the actor Lucio Mauro, with whom she has two children: Alexander Barbalho (actor) and Gilbe ...
; ''Além, Além do Além'', a horror theater with Zé do Caixão. In a short time, the direction of the station was transferred to Gilberto Martins and Antonino Seabra. In 1968, the program Xênia e Vocêwas shown on the network at 3 pm, which remained on the network for years, and was presented by Xênia Bier. Also that year, TV Bandeirantes aired the ''Sítio do Picapau Amarelo'' at 6:30 pm, and at 7:30 pm, ''As Aventuras de Rin-tin-tin''.


1969 fire

On September 19, 1969, the station suffered a devastating fire, which destroyed its facilities. Most of the station's archives and equipment have been lost due to the fire. The slogan at the time was: "Bandeirantes will not stop". The fire that occurred in the Morumbi studios led to a rush to rent the Cine Arlequim, on Avenida Brigadeiro Luís Antônio, in São Paulo, which was named Teatro Bandeirantes. All TV Bandeirantes programming was generated from Cine Arlequim, which was quickly transformed into Teatro Bandeirantes. The fire in Bandeirantes was similar to those of
Rede Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...
,
Rede Record Record (stylized in uppercase; ), formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In ...
and
Rede Excelsior TV Excelsior was a Brazilian television network founded by Mário Wallace Simonsen on July 9, 1960, in São Paulo, São Paulo. Its last broadcast happened on September 30, 1970, when the Brazilian military dictatorship put an abrupt end to i ...
. All four fires occurred in less than a week, prompting authorities to attribute the four fires to acts of sabotage, under a single command. The TV Bandeirantes fire was the biggest of the four, with damage estimated to be around Cr$15 million. This fire lasted three and a half hours and the fire would have started, at the same time, in three different points. On the occasion, the Commander of the Second Army, General Canavarro Pereira, and Governor Abreu Sodréthey expressed the certainty that these incidents "are part of a terrorist plan" and called for the people's help to fight the extremists. Before this problem, João Saad would have been advised by a fortune teller to sell the station for foreseeing a fire. In an interview, he reportedly said that he did not believe because he thought she was serving a competitor. The network had three major seasons of production/exhibition of television drama. The first was in the first years of operation, from 1967 to 1970. During this period, in addition to the aforementioned Os Miseráveis, stories such as Era Necessidade Back and O Bolha were produced.


1970s


Sports programming and color broadcasting

In 1970, the network broadcast the
1970 FIFA World Cup The 1970 FIFA World Cup was the 9th edition of the FIFA World Cup, the quadrennial international Association football, football championship for List of men's national association football teams, men's senior national teams. Held from 31 May to ...
, the first live sports broadcast in Brazil. The station participated in a transmission pool organized by the Federal Government, in which Rede Globo,
Rede Tupi Rede Tupi (; in English, Tupi Network) was a Brazilian commercial terrestrial television network. Its flagship station, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1 ...
and REI also participated. The first color broadcasts were in 1972 with the display of the Grape Festival in
Caxias do Sul Caxias do Sul () is a city in Rio Grande do Sul, Southern Brazil, situated in the state's mountainous Serra Gaúcha region. It was established by Italian Brazilian, Italian immigrants on June 20, 1890. Today it is the second Largest cities in R ...
. Bandeirantes participated in the group of stations that aired the event, from video generated by TV Difusora, from Porto Alegre, which was purchased on June 30, 1980 by Grupo Bandeirantes, transforming it into TV Bandeirantes Rio Grande do Sul. Although the station was still operating amid the losses caused by the 1969 fire, the transmission was made thanks to equipment imported from
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
. During that same year, Band became the first broadcaster in Brazil to produce all of its programming in color. The slogan "Bandeirantes: the colorful image of São Paulo" was launched for the occasion, which featured a Peacock, inspired by NBC's Laramie Peacock as a nod to NBC's partnership with the network.


New, popular shows

In 1973, the program ''Japan Pop Show'' premiered, presented by the Japanese-Brazilian couple Suzana Matsuda and Nelson Matsuda. It was exhibited on Sundays and followed the same format as Rede Tupi's ''Images from Japan''. On June 16, 1974, one of the most popular and long-lived programs in Brazil debuted on Saturday afternoons on the network: Clube do Bolinha, presented by Édson Cury, widely known as "Bolinha". The program remained on air until May 7, 1994. On August 12, 1974, the new Teatro Bandeirantes was inaugurated, in a great show that brought together Elis Regina, Chico Buarque, Maria Bethânia, Tim Maia and Rita Lee.


The transition to a national network

In 1975, Bandeirantes began to become a national television network with the purchase of TV Vila Rica, which became TV Bandeirantes Minas. On July 7, 1977, at 7 pm, TV Bandeirantes arrived in Rio de Janeiro on channel 7, after the purchase of TV Guanabara. In the same year, the stations comprising Rede Amazônica also became part of the newly created network.


New shows

In 1977, presenter
Hebe Camargo Hebe Maria Monteiro de Camargo Ravagnani (; 8 March 1929 – 29 September 2012) was a Brazilian television host, singer and actress. She is considered the "Queen of Brazilian Television" (). She died at her home on 29 September 2012. Her net ...
started to present her program on Sunday nights and marked her return to television after 4 years being solely dedicated to radio, which had a familiar model with interviews, musicals and information. The most memorable moments of the program were the interview with
Chico Xavier Chico Xavier () or Francisco Cândido Xavier, born Francisco de Paula Cândido (, 2 April 1910 – 30 June 2002), was a popular Brazilian philanthropist and spiritist medium. During a period of 60 years he wrote over 490 books and several th ...
and when Hebe threw her microphone on the floor in the middle of the live broadcast of the program and complained about the station. She demanded better treatment from the channel and more resources, such as new sets, more people in the production and musicians in the orchestra, who promised to serve her. In 1986, the presenter left the station and signed with SBT.


1980s


The expansion of news programming

In the early 1980s, ''Jornal Bandeirantes'' (currently known as
Jornal da Band This is a list of programs broadcast by Rede Bandeirantes (also known as "Band"), a Brazilian television network. Part of the Bandeirantes Group, it aired for the first time in 1967. Currently it is the fourth TV network in Brazil by the ratings. ...
) was presented by Ferreira Martins and Joelmir Beting, with comments by Newton Carlos on international issues. Ronaldo Rosas presented the news from Rio de Janeiro. At that time, Rede Bandeirantes also aired ''Canal Livre'', whose history was confused with the political opening that was taking place during the military dictatorship. Initially presented by Roberto D'Ávila and directed by Fernando Barbosa Lima, it was seen as a way for the network to show a more critical journalism, a fact that still occurs today.


National expansion

Keeping the expansion and qualification of the network's signal, one more channel came on the air, TV Bandeirantes Bahia, on April 11, 1981 on VHF channel 7. The channel also gained its first affiliates in the Northeast Region, including TV Uirapuru from
Fortaleza Fortaleza ( ; ; ) is the state capital of Ceará, located in Northeast Region, Brazil, Northeastern Brazil. It is Brazil's 4th largest city—Fortaleza surpassed Salvador, Bahia, Salvador in 2022 census with a population of slightly over 2.4 mi ...
in 1979, TV Atalaia from
Aracaju Aracaju () is the capital of the state of Sergipe, Brazil, located in the northeastern part of the country on the coast, about 350 km (217 mi) north of Salvador, Bahia, Salvador. According to the 2020 estimate, the city has 664,908 inha ...
in 1980, and TV Ribamar from São Luís in 1981. Until then, TV Bandeirantes already had more than 24 stations spread across Brazil.


Management changes and more new shows

In 1981, the network hired Walter Clark Bueno as programming general director, who was one of those responsible for Rede Globo's success in the 1960s and 1970s. Clark was a pioneer of Brazilian television when he created the concept of fixed programming schedules, and he came trying to repeat this success on the São Paulo station. He created programs such as the news program ''O Repórter'', presented at lunchtime, by William Bonner,
César Filho Luiz Gonzaga César Filho (born September 17, 1960), best known as César Filho, is a Brazilian journalist, TV host and former actor. Between 2015 and 2023, César presented the program ''Hoje em Dia'', on Record (TV network), Record. Currently, ...
and Ângela Rodrigues Alves. At the end of the night, the program ''Etc'', by
Ziraldo Ziraldo Alves Pinto (October 24, 1932 – April 6, 2024), known mononymously as Ziraldo, was a Brazilian author, cartoonist, painter, comics creator, and journalist. Ziraldo began his career as a cartoonist in the 1950s, working for several Bra ...
(where a historic interview with
Hélder Câmara Hélder Pessoa Câmara (7 February 1909 – 27 August 1999) was a Brazilian Catholic prelate who served as Archbishop of Olinda and Recife from 1964 to 1985 during the military dictatorship in Brazil. He was declared a Servant of God in 2015 ...
was made) was highlighted . An innovative attempt was the program '' Variety 90 Minutos'', presented at night by
Paulo César Pereio Paulo César de Campos Velho, better known as Paulo César Pereio (19 October 1940 – 12 May 2024), was a Brazilian actor. Activism Pereio was known for being an ardent atheist and communist who was heavily opposed to the statue of Christ the ...
and his then wife, actress
Cissa Guimarães Beatriz Gentil Pinheiro "Cissa" Guimarães (born April 18, 1957) is a Brazilian television presenter and actress. Biography Guimarães began her artistic career in 1977, when she participated in the play "Dor de Amor" (Pain of Love). In televisi ...
. Between 1981 and 1984, actor
Ewerton de Castro Ewerton de Castro (born 11 December 1945) is a Brazilian actor, screenwriter, producer, and director. He is the father of actress . He retired from the arts in 2011 and moved to the United States. Career Castro began his career in theatre and p ...
ran a talk show, where people signed up to participate in a memory game and distributed various prizes. There was a special program that brought together the biggest winners of that show to meet the biggest memory champion. During this period, director and producer Roberto Talma forms a brief partnership with Bandeirantes in order to produce new musical and cultural projects for the group, and it is at this time of renewal that Talma takes the presenters Oliveira Filho and Vera Lúcia to Bandeirantes to lead a new format of country music program Rincão Brasileiro, which initially in its pilot phase was initially produced in the studio, later going on to be fully recorded in external locations and in different regions of Brazil. The Rincão Brasileiro Program was responsible for introducing Brazil to a new concept of making country music, revealing several names in music such as
Sula Miranda Suely Brito de Miranda, known as Sula Miranda (São Paulo, 12 November 1963), is a Brazilian singer. She reached success from the end of 1980s singing sertanejo music. She is the sister of singer Gretchen (singer), Gretchen. Miranda began her mu ...
, Jayne, Zezé de Camargo,
Leandro e Leonardo Leandro e Leonardo were a Brazilian '' sertanejo'' duo. The two brothers (third and fourth of eight siblings), Leandro (born Luiz José da Costa, August 15, 1961–June 23, 1998) and Leonardo (born Emival Eterno da Costa, born July 25, 1963), were ...
,
Daniel Daniel commonly refers to: * Daniel (given name), a masculine given name and a surname * List of people named Daniel * List of people with surname Daniel * Daniel (biblical figure) * Book of Daniel, a biblical apocalypse, "an account of the acti ...
, César and Paulinho, among so many names, the Rincão Brasileiro together with the Clube do Bolinha Program, were for several consecutive years the main musical programs in Brazil. Rincão Brasileiro remained on the air on Bandeirantes until the early 1990s, going to other stations and later returning to the Bandeirantes grid in some regions. The program remained on air until 2014 on other stations. In August 1982, the telenovela Renunciation, based on the work of Chico Xavier, with Fúlvio Stefanini and Georgia Gomide, appeared. With the total failure in the audience, the station decides to take the telenovela off the air with only 12 days of airing, taking advantage of the entry of the political timetable, which at the time lasted more than an hour. On September 29, 1982, commemorating the fact of becoming the first television network in South America to broadcast via satellite, TV Bandeirantes changed the logo and visual programming, prepared by Cyro Del Nero, who came from the former Rede Tupi. In the same year, the station was a pioneer in promoting the country's first electoral debate in 1982, maintaining the tradition of promoting the first electoral debate every two years, until 2000. In 1983, Bandeirantes took advantage of TV Globo's premature end of the soap opera ''Sol de Verão'', due to the death of actor
Jardel Filho Jardel Filho (24 July 1928 – 19 February 1983) was a Brazilian film actor. He appeared in 45 films between 1949 and 1982. Filmography External links * 1928 births 1983 deaths Brazilian male film actors Brazilian people of Ital ...
, having to rerun the soap opera ''O Casarão'' (while
Gilberto Braga Gilberto Tumscitz Braga (November 1, 1945 – October 26, 2021) was a Brazilian screenwriter. Biography Braga was born in Rio de Janeiro, on November 1, 1945. He studied at the Instituto de Educação and the Colégio Pedro II. He studied at t ...
was quickly preparing the soap ''Louco Amor'') to try to attract viewers with the soap opera ''Sabor de Mel'', by
Jorge Andrade Jorge Manuel Almeida Gomes de Andrade (; born 9 April 1978) is a Portuguese former professional footballer who played as a centre-back. After playing two years with Porto, he went on to represent Deportivo de La Coruña (169 official appear ...
, starring Sandra Bréa and
Raul Cortez Raul Christiano Machado Cortez (; 28 August 1932 – 18 July 2006) was a Brazilian stage, television, and film actor, director and producer. Cortez died of pancreatic cancer in 2006, aged 73. Filmography *''O Pão Que o Diabo Amassou'' (1957) ...
. The telenovela had a differential: a contest for anyone to unravel a puzzle proposed in the first chapters. However, the author of the novel had a falling out with director Roberto Talma resigned, never revealing the answer to the riddle. Flávio Cavalcanti became the channel's biggest investment in the early 1980s, with his daily show Boa Noite Brasil. One of the most memorable moments of the program happened when singer
Angela Ro Ro Angela Maria Diniz Gonçalves (born December 5, 1949), best known by the stage name Angela Ro Ro, based on an onomatopoeia of her laughter, is a Brazilian singer-songwriter influenced by her idols Ella Fitzgerald, Maysa Matarazzo and Jacques Bre ...
left the studios in the middle of a live interview, for not accepting Cidinha Campos' questions about her homosexuality and supposed aggressiveness. After Flávio moved to SBT, where he ended his career, the Bandeirantes' nights were handed over, among others, to J. Silvestre, with the Show sem Limite and the These Wonderful Women. Before going to TV Globo, right after leaving Rede Tupi, Chacrinhait had its programs Buzina do Chacrinha and Discoteca do Chacrinha on Tuesday nights and Saturday afternoons, respectively.


A record-breaking program

In 1983, the sports program ''Show do Esporte'', which was considered the longest television program in the world, went on air for 10 hours straight on Sundays, from 10:00 am to 8:00 pm. Created, presented and coordinated by the announcer Luciano do Valle after his time at Rede Record; the remaining cast include Elia Júnior, Juarez Soares, Elys Marina, Silvia Vinhas, José Luiz Datena, Jota Júnior and others. It was one of the network's most successful shows, and one of the factors that earned it the nickname "sports channel" in the 1990s. by the Ferreira Neto Program, a chat with politicians. He always started the program talking, on a red telephone, with a fictional friend named Léo, using this device to comment on the facts of the day.


The Olympics, Diretas Já and more news programs

During 1984, the network was able to stand out in the
Diretas Já (, ''Direct (Elections) Now'') was a 1984 civil movement in Brazil which demanded direct presidential elections. Participants The movement brought together diverse elements of Brazilian society. Participants came from a broad spectrum of poli ...
movement that swept throughout Brazil. That same year, it covered the
Summer Olympics The Summer Olympic Games, also known as the Summer Olympics or the Games of the Olympiad, is a major international multi-sport event normally held once every four years. The inaugural Games took place in 1896 in Athens, then part of the King ...
for the first time, broadcasting
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and commonly known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the ...
in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. The program ''Brasil Urgente'' also began, which is a debate program presented by Antonio Carvalho. The morning schedule was filled with the program ''Ela'', initially presented by Baby Garroux, who was replaced by
Heloísa Pinheiro Heloísa Eneida Paes Pinto Mendes Pinheiro (born July 7, 1943), better known as Helô Pinheiro (), is a Brazilian businesswoman and former model. Biography At the age of 17, Pinheiro became the source of inspiration for the song "The Girl from ...
. In 1987, ''Ela'' ended broadcasting and it was replaced by the culinary program ''Dia Dia'', presented by Tavinho Ceschi and psychotherapist Angelo Gaiarsa. In 1986, Rede Bandeirantes launched the news program ''Jornal da Noite'', where Lillian Witte Fibe premiered. In the same year, Orival Pessini debuted on TV Fofão, with
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ; formerly known as H-B Enterprises, Hanna-Barbera Productions, Inc. and H-B Production Co.), simply and commonly known as Hanna-Barbera, was an American animation studio and production company, which was acti ...
cartoons, raffles, humorous paintings, musicals and other attractions. The sports news program Esporte Total debuted that same year. On January 23, 1987, TV Bandeirantes Brasília aired on channel 4 in the federal capital.


New favorites

After leaving ''TV Mulher'' and after being a US correspondent for ''
Fantástico ''Fantástico'' (originally known as ''Fantástico: O Show da Vida'', Portuguese for ''Fantastic The Show of Life'') is a Brazilian weekly television news program broadcast on Sunday nights on TV Globo since August 5, 1973, created by José Bon ...
'',
Marília Gabriela Marília Gabriela Baston de Toledo (born 31 May 1948), best known as Marília Gabriela or just Gabi, is a Brazilian journalist, TV host, actress, writer, and former singer. Career Television hosting Marília began her journalist career in 1 ...
won her own nightly program. ''Marilia Gabriela Gabi'', which airs on Wednesdays. Later on, Gabi continued to stay with the Sunday program ''Cara a Cara'' until 1995. Rede Bandeirantes also premiered the comedy show ''Praça Brasil'', with Carlos Alberto de Nóbrega, Moacyr Franco, and the entire cast of the comedian. And soon after being on SBT, it would gain the name of '' A Praça É Nossa''. In 1988, under the command of reestreia Dóris Giesse and the direction of Fernando Barbosa Lima, the news program ''Jornal de Vanguarda'' started broadcasting on Bandeirantes, which previously broadcast on Rede Globo and the now-defunct Rede Excelsior. The program lasted two years and in its last year, it gained the name of ''Vanguarda''. That same year, the network covered the Olympic Games, held in
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, for the second time.


Plays and political debates

On January 2, 1989, the clown duo Atchim % Espirro debuted ''Circo da Alegria''. Along the lines of ''Brincando na Paulista'' of
TV Gazeta Rede Gazeta (), also known as TV Gazeta or only Gazeta (in English, (the) Gazette Network) is a Brazilian television network based in São Paulo. History TV Gazeta was founded in 1970 in São Paulo. It is part of Cásper Líbero Foundation. ...
, the show featured skits, raffles, games, cartoons of Hanna-Barbera, games, music, raffles and other attractions. ''Circo da Alegria'' was on the air until March 9, 1990, when he hears an internal problem between the pair. He re-released in Bandeirantes the old version of ''TV Criança''. Later that year, the station promoted the first debate between candidates for the Presidency of the Republic, during the elections of 1989.


1990s


Competition and Japanese programming

Headed by the competition and success that Japanese series provided at the same time by
Rede Manchete Rede Manchete (; lit.: Headline Network; also known as TV Manchete or only Manchete) was a Brazilian television network that was founded in Rio de Janeiro on 5 June 1983 by the Ukrainian-Brazilian journalist and businessman Adolpho Bloch. The ...
, ''TV Criança'' made its debut in 1990, replacing ''Circo da Alegria''. Presented by the artist Daniel Azulay and his group Turma do Lambe-Lambe, ''TV Criança'' started to show Hanna-Barbera's cartoons, and also a series of the genre: ''Goggle V'' (the same formula as ''
Dengeki Sentai Changeman is a Japanese television series and the ninth installment of the Super Sentai metaseries. It aired from February 2, 1985, to February 22, 1986, replacing '' Choudenshi Bioman'' and was replaced by '' Choushinsei Flashman'' running for 55 episodes ...
'', a successful program in Manchete), ''
Space Sheriff Sharivan is a Japanese Tokusatsu television show and the second installment in Toei's Metal Hero Series franchise and aired on TV Asahi from March 4, 1983 to February 24, 1984. It served as a direct sequel to its predecessor, '' Space Sheriff Gavan'' a ...
'' (also known by some as Jaspion I) and ''
Nebula Mask Machineman is a Japanese tokusatsu television series created by Shotaro Ishinomori and produced by Toei Company. It aired from January 13 until September 28, 1984. It revolves around the adventures of Nick (''Nikku''), a college student from the Ivy plane ...
'', all brought by Oro Movies. It also debuted ''
Choujinki Metalder is the sixth and shortest entry of the Metal Hero Series franchise, running from March 16, 1987, to January 17, 1988, for only 39 episodes. The series was broadcast on TV Asahi, initially inheriting the same Monday 7:00PM time slot of all the ...
'', but this series came from Everest Video, and even today, fans question that if it had been shown on Rede Manchete, the success would have been greater, since the channel was the cradle of the exhibition of Japanese series in Brazil and also of the series of the character from the series ''Chaves'', along with the
Venezuela Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...
n series ''Kiko''. Anime was also aired on the network with ''Dragon Ball Z'' being one of the more popular anime to air on the block.


Expansion of sports programming and ''Jornal Bandeirantes''

From the 1990s onwards, Bandeirantes began to adopt programs based on sports programming, creating ''Nobre Sport Belt'' (every day from 8:30 pm), in addition to the ''Cinto Esportivo Especial'', lasting a few minutes, shown in the evening schedules. On Sundays, Rede Bandeirantes dedicated them entirely to sports broadcasts, with ''Show do Esporte''. After 12 years, Bandeirantes returned to broadcasting the World Cup directly from Italy. ''Jornal Bandeirantes'' changed presenters, being presented by Marilia Gabriela and later by
Chico Pinheiro Francisco de Assis Pinheiro, known professionally as Chico Pinheiro (born 17 June 1953, in Santa Maria), is a Brazilian newscaster and journalist. He is the current editor-in-chief and anchorman of Bom Dia Brasil, the Brazilian news program, a ...
. Unlike most journalists at the time, the news ended each day with the sound of current pop music. The set was a black wall with a huge red ball in the middle, like the one that was part of the network's logo at the time.


1992: 25 years on the air

In 1992, Rede Bandeirantes celebrated its 25 years on the air. With the intention of commemoration, between May 16 and 17, the channel made a show with several attractions and with the cast of the channel gathered. In addition to the coverage of the
1992 Summer Olympics The 1992 Summer Olympics (, ), officially the Games of the XXV Olympiad (, ) and officially branded as Barcelona '92, were an international multi-sport event held from 25 July to 9 August 1992 in Barcelona, Catalonia, Spain. Beginning in 1994 ...
, held in
Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
,
Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
, the network was the first to broadcast the
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
,
CART A cart or dray (Australia and New Zealand) is a vehicle designed for transport, using two wheels and normally pulled by draught animals such as horses, donkeys, mules and oxen, or even smaller animals such as goats or large dogs. A handcart ...
and the Italian and Spanish football championships for the first time on free-to-air TV, which earned it the nickname of "The sports channel". That same year, the network covered the CPI's investigation of the Collor case in Brazil from the beginning, which led to the president's resignation at the end of the year.


Erotic programming, the 1994 elections, and the debut of the "watermark"

In 1993, the channel debuted the erotic film session ''Sexta Sexy''(now known as ''Cine Privé''), shown on Friday nights, and in 1995, it debuted in the early mornings from Saturday to Sunday, Cine Privé, also known for presenting films of the same genre. On April 30, 1994, the program ''Clube do Bolinha'' left the station on Saturday afternoons after 20 years on the air. In June, Rede Bandeirantes broadcast the
1994 FIFA World Cup The 1994 FIFA World Cup was the 15th FIFA World Cup, the world championship for men's national soccer teams. It was hosted by the United States and took place from June 17 to July 17, 1994, at nine venues across the country. The United States w ...
in the United States. Between August and November, Rede Bandeirantes made a live broadcast throughout the country, through a presidential debate with the candidates for the Presidency of the Republic for the
1994 elections The following elections occurred in the year 1994. Africa * 1994 Botswana general election * 1994 Guinea-Bissau general election * 1994 Malawian general election * 1994 Mozambican general election * 1994 Namibian general election * 1994 South Afr ...
, gaining prominence for its coverage, where it left to present its programming in favor of round tables, interviews, analyses, special reports and live flashes. In 1995, the Band became a pioneer in displaying its logo in the corner of the screen during its programming which would be the first "watermark" of Brazilian television, which influenced the competing stations to also fix their logos in the corner of the screen during its programs.


The 1996 Olympics, ''Programa H'', and the re-run of ''TV Fofão''

In 1996, directly from
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, in the United States, the station broadcasts the
Olympics The modern Olympic Games (Olympics; ) are the world's preeminent international sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competit ...
for the fourth time. This year, it was heavily criticized because of schedule changes and failure to air its programs at scheduled time. Also in 1996, presenter
Luciano Huck Luciano Grostein Huck (born 3 September 1971) is a Brazilian TV host and entrepreneur. From 2000 to 2021, he hosted the TV show '' Caldeirão do Huck'', aired every Saturday on Brazilian network TV Globo, and also broadcast to 114 countries, v ...
premiered ''Programa H'', aimed at young audiences. Due to the great repercussion and prominence, the program was soon moved to the evening schedules. That same year, ''TV Fofão'', by Orival Pessini, returned to the network for children, and remained on the air until 1997.


Program changes and the inauguration of Torre TV Bandeirantes

At the end of October, looking for a more feminine, young and popular line, the station presents some changes in its programming. Rede Bandeirantes started to show a section of films dedicated to women and children. At 3:30 pm, it broadcast re-runs of the 1987 series ''Bronco''. ''Cine Trach'' was also featured, generally in the afternoons, which featured horror movies, most of which were low-budget. ''
Zé do Caixão Zé do Caixão , known in English-speaking countries as :en:Coffin Joe, Coffin Joe, is a character created and nominally played by Brazilian writer, director, and actor José Mojica Marins. An Amorality, amoral undertaker with Friedrich Nietzsche ...
'', led by
José Mojica Marins José Mojica Marins (13 March 1936 – 19 February 2020) was a Brazilian filmmaker, actor, composer, screenwriter, and television horror host. Marins is also known for creating and playing the character Coffin Joe (loosely translated from Zé d ...
, started to be shown on Monday nights. At night, Bandeirantes bets on the female streak. At 6 pm, the debate program presented by Silvia Poppovic was broadcast. At 7:15 pm, the telenovela ''Perdidos de Amor'' starts airing. On December 31, 1996, the Torre TV Bandeirantes in São Paulo was opened, and it gained widespread popularity for being the tallest television tower in Latin America.


Continuing expansion of news programming and TV dramas

On February 15, 1997, ''Jornal Bandeirantes'' changed its name, and was renamed ''Jornal da Band'', having debuted on February 17, 1997 with
Paulo Henrique Amorim Paulo Henrique dos Santos Amorim (22 February 1942 – 10 July 2019) was a Brazilian blogger and journalist. Biography Amorim worked as a sociologist and political scientist for many of the larger networks of the Brazilian mass media, such as ...
. That same day, ''Brasil Urgente'' premiered, a talk show presented by Wilton Franco. From March to June of the same year, ''Memória Band'' was aired, a rerun program in celebration of the network's 30th anniversary, and which was presented by the then newcomer Fabiana Scaranzi. The third season of production and exhibition of television drama was in the second half of the 1990s, a time of titles such as ''A Idade da Loba, ''O Campeão'' and ''Serras Azuis'', as well as a new version of
Meu Pé de Laranja Lima ''Meu Pé de Laranja Lima'' () is a novel by José Mauro de Vasconcelos. The book was first published in 1968 and was used for literature classes for elementary schools in Brazil. It has also been translated and published in the US, Europe and As ...
.


The FIFA World Cup and the deaths of two great idols

In 1998, the Band covered with SBT, CNT,
Rede Record Record (stylized in uppercase; ), formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In ...
,
Rede Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...
and
Rede Manchete Rede Manchete (; lit.: Headline Network; also known as TV Manchete or only Manchete) was a Brazilian television network that was founded in Rio de Janeiro on 5 June 1983 by the Ukrainian-Brazilian journalist and businessman Adolpho Bloch. The ...
the
1998 FIFA World Cup The 1998 FIFA World Cup was the 16th FIFA World Cup, the Association football, football world championship for List of men's national association football teams, men's national teams. The finals tournament was held in France from 10 June to 1 ...
, held in France. On August 24,
Clodovil Hernandes Clodovil Hernandes (; 17 June 1937 – 17 March 2009) was a Brazilian fashion stylist, fashion designer, television presenter, and politician. Hernandes made his debut of fame as a fashion stylist during the 60s and 70s, after which he was invit ...
debuts the program ''Clodovil Soft'' on the network. In the same year, two of the network's greatest idols died. On July 1, former presenter Bolinha, and on October 26, culinary expert
Ofélia Ramos Anunciato Ofélia Ramos Anunciato or Ofélia Anunciato (December 27, 1924 – October 26, 1998) was a well-known Brazilian chef. She hosted cooking shows on TV, like ''A cozinha Maravilhosa de Ofélia''. She began her career as a personality chef by publish ...
, who presented ''Ofélia's Cozinha Maravilhosa'' hosted in the morning schedules. The latter had its schedule filled by the then-newcomer ''Dia Dia''. At the end of the year, the network airs the special series ''Contos de Natal'', receiving much critical acclaim.


The Carnival, more surprises, and the loss of affiliates

In 1999, the Band broadcast the parades of the Grupo Especial e de Acesso of the
Rio Carnival The Carnival in Rio de Janeiro ( Portuguese: ''Carnaval do Rio de Janeiro'') is a festival held every year before Lent; it is considered the biggest celebration of Carnival in the world, with two million people per day on the streets. The first ...
, replacing Rede Manchete, which was plunged into a serious financial crisis that would culminate in its bankruptcy in the same year. That same year, the decaying sports center was outsourced to Traffic Sports Marketing (then a partner of
Sport Club Corinthians Paulista Sport Club Corinthians Paulista () is a Brazilian professional sports club based in São Paulo, in the district of Tatuapé. Although it competes in multiple sports modalities, it is best known for its professional men's Association football, f ...
, the
Brazilian Football Confederation The Brazilian Football Confederation (, CBF) is the governing body of football in Brazil. It was founded on Monday, 8 June 1914, as , and renamed Confederação Brasileira de Desportos in 1916. The football confederation, as known today, sepa ...
and
FIFA The Fédération Internationale de Football Association (), more commonly known by its acronym FIFA ( ), is the international self-regulatory governing body of association football, beach soccer, and futsal. It was founded on 21 May 1904 to o ...
), changing a large part of the channel's cast of journalists (among the news, radio broadcaster Milton Neves with the program ''Supertechnical''. former basketball players Hortência and Fernando Vanucci - who until then was on Rede Globo) and guaranteeing some future events, such as the Sydney Olympics in 2000, the 2002 World Cup qualifiers, and the first Club World Cup organized by FIFA - the latter exclusively. The partnership brought Sabrina Parlatore in charge of the talk show ''Geral'', during ''Show do Esporte'' produced by the
Traffic Group Traffic Group is a sports event management company founded in Brazil, headquartered in São Paulo. History Traffic Group holds the television rights to a number of association football matches in the Americas including Copa América, Copa Lib ...
. In June, the series ''A Guerra dos Pintos'' and ''Santo de Casa'' premiered, produced by Bandeirantes in partnership with Columbia TriStar International Television, being the Brazilian versions of the American series '' Married... with Children'' and ''Who's the Boss?'', respectively. In the same year, the station announced a partnership with the Government of the
State of São Paulo State most commonly refers to: * State (polity), a centralized political organization that regulates law and society within a territory **Sovereign state, a sovereign polity in international law, commonly referred to as a country **Nation state, a ...
to insert advertising relating to public transport in the capital. In October of the same year, Luciano Huck left the station and signed with
TV Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto M ...
to host ''Caldeirão do Huck''. With the departure of Luciano, ''Programa H'' is presented by ''Otaviano Costa'', and in 2002, it changes its name to O+. By the end of 1999, Márcia Peltier was chosen by Bandeirantes to anchor the broadcast that the network did in the new year, live from
Copacabana Beach Copacabana ( , , ) is a Brazilian (neighbourhood) located in the South Zone of the city of Rio de Janeiro, Brazil. It is most prominently known for its 4 km (2.5 miles) balneario beach, which is one of the most famous in ...
in Rio de Janeiro. From 1999 to 2002, the network begins to lose the first affiliates of the 1980s to Rede Record and SBT, but gains almost the same amount as the recent affiliates, to absolve those that were lost. This was due to the quality of the station's programming, which began to decline in the late 1990s.


2000s


Peak ratings and new sports programs

On January 14, 2000, with the transmission of the FIFA Club World Cup final, direct from
Maracanã Stadium Maracanã Stadium (, ; named after the Maracanã River), officially known as Jornalista Mário Filho Stadium (, ; , named after Mário Filho), is an association football stadium in Rio de Janeiro, Brazil. Located in the Maracanã neighbor ...
, between Vasco and
Corinthians The First Epistle to the Corinthians () is one of the Pauline epistles, part of the New Testament of the Christian Bible. The epistle is attributed to Paul the Apostle and a co-author, Sosthenes, and is addressed to the Christian church in C ...
, the station achieved the highest audience in its history to date: 53 points, taking the absolute leadership from
IBOPE The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media ...
. In the same year, using the partnership with Traffic, the station acquired the rights to cover the
Copa Libertadores The CONMEBOL Libertadores, also known as Copa Libertadores de América (), is an annual continental club football competition organized by CONMEBOL since 1960. It is the highest level of competition in South American club football. The tournam ...
. On March 20, ''Esporte Agora'', a sports news broadcast at night, premiered, and in August, '' Band Kids'' premiered, with the exhibition of Japanese anime. The following month, it broadcast the
2000 Summer Olympics The 2000 Summer Olympics, officially the Games of the XXVII Olympiad, officially branded as Sydney 2000, and also known as the Games of the New Millennium, were an international multi-sport event held from 15 September to 1 October ...
in
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
, together with Rede Globo,
ESPN Brasil ESPN is the Brazilian division of ESPN Inc. Launched in March 1989 as Canal+, it was the first country-specific version of ESPN outside the United States, launched in June 1995. The channel has covered major sporting events, like the 1996 Summer ...
and
SporTV SporTV is a Brazilian pay television sports network owned by Canais Globo, part of Grupo Globo, launched in 1991. It is the most watched sports network in Brazil. On 18 January 2013, were launched High-definition simulcasts of SporTV and ...
.


Program renewals

As of June 4, 2001, there have been several renewals to the network's programming. Between 2001 and 2005, the afternoon variety show, ''Melhor da Tarde'', aired from 1 pm to 3 pm, only for the city of São Paulo, and from 3 pm to 4:30 pm, on national television. Soon after, ''Hora da Verdade'' aired, with
Márcia Goldschmidt Márcia von Goldschmidt-Rothschild, best known as Márcia Goldschmidt (born July 22, 1960) is a Brazilian television presenter, writer, digital influencer, YouTuber and businesswoman. Personal life Goldschmidt-Rothschild was born into a humbl ...
. On the same day, ''Dia Dia'' is presented by Olga Bongiovanni. Rede Bandeirantes also tried to hire Lilian Witte Fibe.


Programming


Controversy


Political propaganda allegations during the 1996 elections

On October 3, 1996, the São Paulo Regional Labor Court suspended TV Bandeirantes in São Paulo for three hours for disrespecting the electoral law when it carried out alleged political propaganda in the Eleições 96 program. The station was taken off the air at 5:35 pm. The initial punishment was for 24 hours. The director of the station appealed, and the TRE suspended the punishment for three hours, without prejudice to the continuity of the process. Bandeirantes returned to the air at 8:35pm.


Departure of Amaury Jr. and the court case with Rede Record

On September 28, 2001, after staying for 15 years hosting the show ''Flash'', Amaury Jr. announces in a press release his departure from Rede Bandeirantes. He stated that his departure was due to disagreements with the broadcaster's commercial department and disagreement with the show's airtime. The following month, he is hired by
Rede Record Record (stylized in uppercase; ), formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In ...
, where he re-released Flash on November 19. However, Rede Bandeirantes took legal action against Amaury, preventing him from working in "television media" until the end of March 2002. His penalty was to be a daily fine of 15 minimum wages. It also went to court against Rede Record and Amaury for using the name ''Flash''.


See also

* Torre TV Bandeirantes, a lattice tower in São Paulo transmitting Band's television and radio stations *
BandNews TV BandNews TV is a Brazilian 24-hour television news channel, owned by Grupo Bandeirantes. It was the second news channel launched in the Brazilian cable/satellite market. The history of BandNews dated back to 19 March 2001, when it was launch ...
, a cable and satellite news channel *
BandSports BandSports is a Brazilian cable television network that has its programming based on all sports, launched in 2002 by Grupo Bandeirantes de Comunicação. Sports Programming Football * Campeonato Carioca* * Campeonato Carioca Série A2 * Ca ...
, an all-sports cable and satellite network


References


External links


Official web site
* * * {{Major TV O&Os in Brazil Television stations in Brazil Companies based in São Paulo Television networks in Brazil Portuguese-language television networks Television channels and stations established in 1967 Mass media in São Paulo 1967 establishments in Brazil