Bambi
a.d.
The terms (AD) and before Christ (BC) are used to label or number years in the Julian and Gregorian calendars. The term is Medieval Latin and means 'in the year of the Lord', but is often presented using "our Lord" instead of "the Lord", ...
( sr-Cyrl, Бамби а.д.) is a food manufacturing company headquartered in
Požarevac,
Serbia. One of its signature products is a
biscuit
A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...
called
Plazma, also known as ''Lane'' outside of former
Yugoslavia.
History
The company was founded in 1967 on initiative of Momčilo Filipović and later Petar Tutavac, with support of the
League of Communists of Yugoslavia
The League of Communists of Yugoslavia, mk, Сојуз на комунистите на Југославија, Sojuz na komunistite na Jugoslavija known until 1952 as the Communist Party of Yugoslavia, sl, Komunistična partija Jugoslavije mk ...
.
From the start, the company's focus was on manufacturing biscuits made out of domestically grown grains with an emphasis on healthy food. Within the first ten years of its existence the company had 230 full-time employees and manufactured 3,100 tons of products. In 1979 it received its first award for consistency in quality. Over the years the company grew and expanded to different regions of former Yugoslavia.
In 1968, the company started production of their now famous
Plazma biscuit, originally a variation of
Plasmon biscuits,
and today it is one of their best selling products. In 1990 the company started production of another well-known product called ''Grandma's cookie'' (in
Serbian
Serbian may refer to:
* someone or something related to Serbia, a country in Southeastern Europe
* someone or something related to the Serbs, a South Slavic people
* Serbian language
* Serbian names
See also
*
*
* Old Serbian (disambiguat ...
, ''Bakin kolač'') type of waffle, which is no longer produced. In 1997 the company was the first in the country to receive international certificate for the standard in quality management
ISO 9001 in food industry.
In mid-2004 Bambi became part of the Danube Foods Group, managed by Salford Investment Fund. In February 2015, Salford Investment Fund sold their interests in Bambi to
Mid Europa Partners
MidEuropa is an independent private equity player in Central and Eastern Europe focused on Central and Eastern Europe with approximately €5.3 billion of assets under management.
Strategy
MidEuropa seeks to take controlling stakes in its inve ...
.
Since 2015, assets of Mid Europe Partners in Serbia which include Bambi,
Knjaz Miloš
Knjaz Miloš ( sr-Cyrl, Књаз Милош, ) is a Serbian carbonated mineral water producer and distributor based in Aranđelovac, Serbia.
In addition to its centerpiece Knjaz Miloš carbonated mineral water, the company also produces natural m ...
and
Imlek, are managed by "Moji Brendovi" consultant firm.
In mid-2017, the company changed its logo and introduced new products. As of 2018, Bambi is one of the largest food companies in Serbia.
On 18 February 2019, the
Coca-Cola HBC announced a deal valued at €260 million to acquire Bambi from Mid Europa Partners.
References
External links
* {{Official website, http://www.bambi.rs
1967 establishments in Serbia
2004 mergers and acquisitions
2019 mergers and acquisitions
Companies based in Požarevac
Food and drink companies of Serbia
Food and drink companies established in 1967
Serbian brands
Serbian chocolate companies