Bald assertion in advertising, sometimes referred to as non establishment claim, is a subcategory of a literally

false advertising False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or servic ...

claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without

proof Proof most often refers to: * Proof (truth), argument or sufficient evidence for the truth of a proposition * Alcohol proof, a measure of an alcoholic drink's strength Proof may also refer to: Mathematics and formal logic * Formal proof, a con ...

evidence Evidence for a proposition is what supports this proposition. It is usually understood as an indication that the supported proposition is true. What role evidence plays and how it is conceived varies from field to field. In epistemology, evidenc ...

of truth. An example of such advertising practices is when a company claims their product is the best on the market.

References

False advertising {{Business-term-stub