Balanda Atis (born 1972 or 1973) is an American cosmetic chemist. An employee of

L'Oréal L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

since 1999, her work expanding the company's range of

cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

marketed to

women of color The term "person of color" (: people of color or persons of color; abbreviated POC) is used to describe any person who is not considered "white". In its current meaning, the term originated in, and is associated with, the United States. From th ...

has been covered by fashion publications such as ''

Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...

'' and ''

Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

''.

Early life and education

A first-generation

Haitian American Haitian Americans (; ; ) are a group of Americans of full or partial Haitian origin or descent. The largest population of Haitian citizens in the United States live in Little Haiti to the South Florida area. In addition, they have sizeable popu ...

, Atis grew up in

East Orange East Orange is a City (New Jersey), city in Essex County, New Jersey, Essex County, in the U.S. state of New Jersey. As of the 2020 United States census, the city's population was 69,612, an increase of 5,342 (+8.3%) from the 2010 United States ...

, New Jersey. She earned a bachelor's degree in biology from

Rutgers University Rutgers University ( ), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of three campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's C ...

and a master of science from

Fairleigh Dickinson University Fairleigh Dickinson University () is a private university with its main campuses in New Jersey, located in Madison / Florham Park and in Teaneck / Hackensack. Founded in 1942, Fairleigh Dickinson University offers more than 100 degree prog ...

's cosmetic science program.

Career

As a chemist at the company Playtex Products, Atis worked on various brands of

personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...

products including Banana Boat, Jhirmack, Ogilvie, and Tan Express. When she joined

L'Oréal L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

USA in 1999, she first worked on

mascara Mascara (, ) is a Cosmetics, cosmetic commonly used to enhance the upper and lower eyelashes. It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara p ...

formulations. Not satisfied with existing makeup for dark-skinned women, in 2007, she started a side project at her job with the permission of the head of the company's makeup division. Atis and two other L'Oréal scientists went to shows hosted by the company across the United States and collected skin color measurements from women of color. Through her research at the company, she discovered that

ultramarine Ultramarine is a deep blue pigment which was originally made by grinding lapis lazuli into a powder. Its lengthy grinding and washing process makes the natural pigment quite valuable—roughly ten times more expensive than the stone it comes fr ...

could be utilized in foundations to create rich and deeper shades while avoiding the muddy finish common in existing products for dark skin tones. Atis was made manager of a laboratory opened by the company in 2014 dedicated to developing cosmetics for a range of skin tones. She also developed the foundation that actress

Lupita Nyong'o Lupita Amondi Nyong'o ( , , ; born 1 March 1983) is an actress who has received various accolades, including an Academy Award, a Daytime Emmy Award and a Screen Actors Guild Award, as well as nominations for two British Academy Film Awards, a ...

wore in ads for L'Oréal's

Lancôme Lancôme () is a French perfume and cosmetics house that distributes products internationally. A subsidiary of L'Oréal, Lancôme offers skin care, fragrances, and makeup. History Founded in 1935 by Guillaume d'Ornano and his business partn ...

promotional campaign starting that year. In October 2020, ''

'' magazine named Atis one of "10 Black women making history" and identified her as the "driving force" behind the expanding range of makeup shades—to accommodate all Black skin colors—in brands like

Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...

Maybelline Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as and commonly known as simply Maybelline ( ), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. ...

, and

Urban Decay Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban decay. ...

References

{{DEFAULTSORT:Atis, Balanda 1970s births Living people 21st-century African-American women 21st-century American chemists African-American chemists African-American women scientists American people of Haitian descent American women chemists Cosmetics people L'Oréal people Fairleigh Dickinson University alumni Rutgers University alumni People from East Orange, New Jersey 21st-century American women scientists 21st-century African-American scientists Chemists from New Jersey