Bai Brands is a beverage company founded in 2009 in

Princeton, New Jersey The Municipality of Princeton is a Borough (New Jersey), borough in Mercer County, New Jersey, United States. It was established on January 1, 2013, through the consolidation of the Borough of Princeton, New Jersey, Borough of Princeton and Pri ...

, by entrepreneur Ben Weiss. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages. The company offers a line of low-calorie

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

s (including sodas,

bottled water Bottled water is drinking water (e.g., Water well, well water, distilled water, Reverse osmosis, reverse osmosis water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass water bott ...

, iced tea, and non-carbonated fruit-flavored drinks) sweetened with

erythritol Erythritol (, ) is an organic compound, the naturally occurring achiral meso four-carbon sugar alcohol (or polyol). It is the reduced form of either D- or L- erythrose and one of the two reduced forms of erythrulose. It is used as a food ad ...

and rebaudioside A (

stevia Stevia () is a sweet sugar substitute that is about 50 to 300 times sweetness, sweeter than sugar. It is extracted from the leaves of ''Stevia rebaudiana'', a plant native to areas of Paraguay and Brazil. The active compounds in stevia are ...

leaf extract),

ascorbic acid Ascorbic acid is an organic compound with formula , originally called hexuronic acid. It is a white solid, but impure samples can appear yellowish. It dissolves freely in water to give mildly acidic solutions. It is a mild reducing agent. Asco ...

, and extract from ''

coffea ''Coffea'' is a genus of flowering plants in the family Rubiaceae. ''Coffea'' species are shrubs or small trees native to tropical and southern Africa and tropical Asia. The seeds of some species, called coffee beans, are used to flavor variou ...

'' fruit harvested in Indonesia; its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Its flagship product is Bai Antioxidant Infusions. In 2015, it launched a brand of bottled water called Bai Antiwater. By 2015, Bai was named one of “America’s Most Promising Companies” by ''Forbes.'' In 2016, entertainer

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...

invested in Bai and became the brand’s “chief flavor officer.” On November 22, 2016, it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion. The acquisition was completed on January 31, 2017. Less than a week later, on February 5, Bai aired their first national commercial during

Super Bowl LI Super Bowl LI was an American football game played at NRG Stadium in Houston, Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 NFL season, 2016 season. The American Football Confe ...

due to the success that they had with the regional commercial shown in the previous year's Super Bowl. They spent an estimated $5 million on the ad that also featured Timberlake and

Christopher Walken Christopher Walken (born Ronald Walken; March 31, 1943) is an American actor. Christopher Walken on stage and screen, His work on stage and screen has earned him List of awards and nominations received by Christopher Walken, accolades includin ...

. In 2023, Bai and

Sydney Sweeney Sydney Bernice Sweeney (born September 12, 1997) is an American actress. She first gained attention in 2018 for appearing in the television series '' Everything Sucks!'' and ''The Handmaid's Tale'', and in the limited series '' Sharp Objects'' ...

collaborated to make a raspberry lemon lime flavored beverage.

Antioxidants lawsuit

false advertising False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally, or recklessly, to promote the sale of property, goods or servi ...

class action A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage Robot''), a 2002 e ...

lawsuit was filed against Bai Brands on May 6, 2014. The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks. On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.

References

External links

* {{DEFAULTSORT:Bai Brands Drink companies of the United States 2009 establishments in the United States Keurig Dr Pepper brands Food and drink companies based in New Jersey