''Badger or Bust'' is a British

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

series in which

Ruth Badger Ruth Badger (born March 1978) is a British businesswoman, best known as the 2006 runner-up in the second series of the British version of reality TV show '' The Apprentice'', in which contestants compete for a £100,000-a-year job working for B ...

helped to turn failing businesses into successful companies. The series was produced by Diverse Production for

Sky One Sky One was a British pay television channel operated and owned by Sky Group (a division of Comcast). Originally launched on 26 April 1982 as Satellite Television, it was Europe's first satellite and non- terrestrial channel. From 31 July 1989, ...

, and premiered on 8 May 2007.

is a business consultant with 13 years experience in sales. In the show she analysed the practices of struggling businesses and attempted to address their issues in order to revive sales. She offered leadership advice, training and sales guidance to try to bring success.

Episode guide

Episode 1

*First broadcast 8 May 2007 In the first episode, Ruth visited ''Redseven'', a Stag and Hen weekend party planning operator based in

Brighton Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...

. Red Seven were receiving one thousand leads a week but only converted 12% into deals. Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity.

Episode 2

*First broadcast 15 May 2007 In the second episode, Badger travelled to

Dereham Dereham (), also known historically as East Dereham, is a town and civil parishes in England, civil parish in the Breckland District of the England, English county of Norfolk. It is situated on the A47 road, about west of the city of Norwich ...

to help improve the caravan sales of ''Greentrees Adventure Store''. Badger had to deal with an MD who didn't know the day of the week and a lazy, squabbling, three-man, sales team.

Episode 3

*First broadcast 23 May 2007 In the third episode, Ruth travelled to

Bradford Bradford is a city status in the United Kingdom, city in West Yorkshire, England. It became a municipal borough in 1847, received a city charter in 1897 and, since the Local Government Act 1972, 1974 reform, the city status in the United Kingdo ...

to help improve the sales at ''Rooms with a View'' a company who sold windows, doors and conservatories. Ruth's ideas had such an impact that when she returned she discovered the firm had been wound up and closed.

Episode 4

*First broadcast 30 May 2007 Badger assists Estate Agent ''Kilostate'' in Norwood. Manager, Dal's branch deals with sales and lettings, they do about two sales a month and around ten lettings. They have 15 properties on their books compared to over 100 in rival agents. Badger suggested sales training, leaflets to attract business, better communication and sales targets.

Episode 5

*First broadcast 6 June 2007 Ruth caused mayhem riding a small portable bicycle. Ruth ran into problems with the boys and a sales floor which resembled a funeral parlour.

Episode 6

*First broadcast 13 June 2007 Badger in this final episode of the season visits Camberley Curtains, in her home town of

Wolverhampton Wolverhampton ( ) is a city and metropolitan borough in the West Midlands (county), West Midlands of England. Located around 12 miles (20 km) north of Birmingham, it forms the northwestern part of the West Midlands conurbation, with the towns of ...

, and tries to establish them with one of the UK's largest interior design companies in the country, Inside Right Ltd.

External links

Badger or Bust Official Site
{{DEFAULTSORT:Badger Or Bust 2007 British television series debuts 2007 British television series endings 2000s British reality television series Business-related television series in the United Kingdom Sky UK reality television shows