''Bad Boy'' is an American alternative sport and lifestyle brand. They are notable for their presence in both fashion and performance equipment.

About

Bad Boy provides

action sport Action sports, adventure sports or extreme sports are physical activity, activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly speci ...

and

combat sport A combat sport, or fighting sport, is a contact sport that usually involves one-on-one combat. In many combat sports, a contestant wins by scoring more points than the opponent, submitting the opponent with a hold, disabling the opponent (''knock ...

athletes with performance products and apparel. Marcus first began producing T-shirts and shorts for local surfers, skaters and

motocross Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom. History Motocross first evolved in Britain from motorcycle trials competi ...

riders in

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

, California, in the early eighties. In the nineties, Bad Boy launched a combat sports line, starting with their sponsorship of

Rickson Gracie Rickson Gracie (; born November 21, 1959) is a Brazilian retired mixed martial artist. He is a member of the Gracie family: the third oldest son of Hélio Gracie, brother to Rorion and Relson Gracie, and half-brother to Rolker, Royce, Robin ...

, son of the founder of Brazilian jiu-jitsu,

Helio Gracie Helio may refer to: * Helio AU-24 Stallion * Helio (wireless carrier), a defunct American wireless communications provider (2005–2010); originally a joint venture between SK Telecom and EarthLink, purchased by Virgin Mobile USA in 2008 * He ...

, for a seminar that he was giving in

Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...

. The seminar made the cover story in a national magazine and the cover photo featured Rickson wearing a Bad Boy gi. As Jiu Jitsu continued to grow in Brazil, Bad Boy continued to sponsor both the Gracies and Jiu Jitsu tournaments. Other martial art academies in Brazil, most notably

Luta Livre Luta Livre (, lit. ''freestyle fighting'' or ''wrestling''), known in Brazil as Luta Livre Brasileira (lit. ''Brazilian freestyle fighting'') or Luta Livre Submission, and also Brazilian Submission Wrestling, is a Brazilian martial arts and comb ...

, took notice of the success and popularity of Jiu Jitsu and a war of words began, wherein Jiu Jitsu was denounced as a fad and not as effective as was publicized. In order to settle the debate, the first

Mixed Martial Arts Mixed martial arts (MMA) is a full-contact fighting combat sport, sport based on strike (attack), striking and grappling; incorporating techniques from various combat sports from around the world. In the early 20th century, various inter-s ...

tournaments, then called

Vale Tudo Vale Tudo or vale-tudo (; ), also known as No Holds Barred (NHB) in the United States, is an unarmed, full-contact combat sport with relatively few Regulation of sport, rules. It became popular in Brazil during the 20th century and would eventua ...

, sprung up throughout Brazil and Bad Boy was first in line to support the sport. As the sport grew, it became apparent that the gi and traditional gear were hindering the performance of many athletes. Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil's beaches. Bad Boy added legs to the garment and were made of durable yet comfortable

polyamide A polyamide is a polymer with repeating units linked by amide bonds. Polyamides occur both naturally and artificially. Examples of naturally occurring polyamides are proteins, such as wool and silk. Artificially made polyamides can be made throug ...

. The Bad Boy branding is currently represented in the EU by https://web.archive.org/web/20161010125026/https://badboy.com/gb/en_gb/ selling MMA equipment and fight wear. Bad Boy has won Best Technical Clothing Brand in the 2010 and 2011

World MMA Awards The World MMA Awards are awards presented by ''Fighters Only'' magazine to honor exceptional performance in various aspects of mixed martial arts. Winners are presented with the ''Fighters Only silver statuette''. The World MMA Awards are divided ...

, and Best Lifestyle Clothing Brand in 2012.

Historic fighters, trainers, and coaches

Alexander Gustafsson Alexander Lars-Åke Gustafsson (born 15 January 1987) is a Swedish professional mixed martial artist. He competed in the Light Heavyweight division in the Ultimate Fighting Championship (UFC). Gustafsson spent a major part of his MMA career in ...

Vitor Belfort Vítor Vieira Belfort (; born 1 April 1977) is a Brazilian professional boxer and retired mixed martial artist who competed for the Ultimate Fighting Championship (UFC), where he fought in the Heavyweight, Light Heavyweight, and Middleweight d ...

Antônio Rogério Nogueira Antônio Rogério Nogueira (; born 2 June 1976), also known as Minotouro or Lil Nog, is a Brazilian former mixed martial artist who most recently competed in the UFC. He is the twin brother of Antônio Rodrigo Nogueira, the "Minotauro ...

Antônio Rodrigo Nogueira Antônio Rodrigo Nogueira (, born 2 June 1976), better known as Minotauro or Big Nog, is a Brazilian retired mixed martial artist. He competed in the heavyweight division of the Ultimate Fighting Championship (UFC), where he is a former Inter ...

Shogun Rua , officially , was the title of the military rulers of Japan during most of the period spanning from 1185 to 1868. Nominally appointed by the Emperor, shoguns were usually the de facto rulers of the country, except during parts of the Kamaku ...

* Joachim Hansen * Mark Kerr *

Dan Henderson Daniel Jeffery Henderson (born August 24, 1970) is an American former mixed martial artist and Olympic wrestler, who last competed as a Middleweight in the Ultimate Fighting Championship. He was the last Strikeforce Light Heavyweight Champi ...

Frank Shamrock Frank Shamrock (born Frank Alisio Juarez III; December 8, 1972) is an American former professional mixed martial artist. Shamrock was the first to hold the UFC Middleweight Championship (later renamed the UFC Light Heavyweight Championship) ...

Ricardo Arona Ricardo Arona (; born 17 July 1978) is a Brazilian former professional mixed martial artist, submission grappler and 4th degree Brazilian jiu-jitsu (BJJ) black belt practitioner. A two-time World IBJJF Jiu-Jitsu champion in the lower belts ...

Wallid Ismail Wallid Farid Ismail (, born February 23, 1968) is a Brazilian mixed martial artist and promoter. Ismail holds a black belt in Brazilian jiu-jitsu (BJJ) under Carlson Gracie, and is an IVC mixed martial arts world champion and BJJ Champion. Is ...

Renzo Gracie Renzo Gracie (; born March 11, 1967) is a Brazilian mixed martial artist and 7th degree coral belt Brazilian jiu-jitsu practitioner and coach. A third generation member of the Gracie family, he is the grandson of Gracie jiu-jitsu co-founder C ...

Mark Coleman Mark Coleman (born December 20, 1964) is an American retired mixed martial artist, professional wrestler and Amateur wrestling, amateur wrestler. Coleman was the UFC 10 and UFC 11 tournament champion, the first List of UFC champions#Tournament ...

Martin Kampmann Martin Kampmann (born April 17, 1982) is a retired Danish professional mixed martial artist who competed in the Ultimate Fighting Championship. He is a former Cage Warriors World Middleweight Champion. Background Originally from Aarhus, Denmark ...

Paulo Thiago Paulo Thiago Alencar Antunes (; born January 25, 1981) is a Brazilian mixed martial artist who most recently competed in the Middleweight division of KSW. A professional competitor since 2005, he has also competed for the UFC and Jungle Fight ...

Jake Shields Jake Shields (born January 9, 1979) is an American former mixed martial artist and podcaster. As a mixed martial artist, he was the last Rumble on the Rock Welterweight Champion, the only Elite XC Welterweight Champion, a former Shooto Welte ...

Pedro Rizzo Pedro Augusto Rizzo (; born 3 May 1974) is a Brazilian retired mixed martial artist and kickboxer who competed for the UFC, PRIDE, M-1 Global, and Affliction. Although he never captured the UFC Heavyweight Championship, Rizzo competed for ...

Bob Sapp Robert Malcolm Sapp (born September 22, 1973) is an American mixed martial artist, kickboxing, kickboxer, professional wrestler, actor, and former American football, football player. He is currently under contract with Rizin Fighting Federatio ...

Jerome Le Banner Jerome (; ; ; – 30 September 420), also known as Jerome of Stridon, was an early Christian priest, confessor, theologian, translator, and historian; he is commonly known as Saint Jerome. He is best known for his translation of the Bible in ...

Dean Lister Dean Richard Lister (born February 13, 1976) is a retired American mixed martial artist (MMA) and submission grappler. He is a 4th degree Brazilian jiu-jitsu (BJJ) black belt, luta livre black belt, and coach. Lister is considered a pioneer o ...

Wesley Correira Wesley John Correira Jr. (born November 11, 1978), nicknamed Cabbage, is an American mixed martial artist who competes in the heavyweight and super heavyweight divisions. An iron chinned brawler, Correira began his career in 2000 and came to pro ...

Saulo Ribeiro Saulo Mendonça Ribeiro Filho (born July 2, 1974) is a Brazilian submission grappler and former mixed martial artist. He is a 6th-degree black belt in Brazilian jiu-jitsu (BJJ) and brother of Xande Ribeiro. After earning a black belt in judo, ...

Diego Sanchez Diego Sanchez (born December 31, 1981) is an American professional mixed martial artist who currently competes on the Super Lightweight division of Eagle Fighting Championship. A professional competitor since 2002, Sanchez is most known for his ...

Lyoto Machida is a Brazilian professional mixed martial artist. He formerly competed for the Ultimate Fighting Championship (UFC), where he was a former UFC Light Heavyweight Champion, as well as a UFC Middleweight Championship title challenger. He mos ...

Junior dos Santos Junior dos Santos (; born 30 January 1984) is a Brazilian mixed martial artist and former professional wrestler who competes in the Heavyweight division. He is a former UFC Heavyweight Champion and current Gamebred Bareknuckle MMA Heavyweigh ...

Nino Schembri Antônio "Nino" Schembri (; born June 1, 1974, in Rio de Janeiro) is a Brazilian practitioner of Brazilian jiu-jitsu (BJJ) and former mixed martial arts, mixed martial artist. He is a former member of the Chute Boxe Academy and currently trains ...

* Jorge “Macaco” Patino *

Chris Weidman Christopher James Weidman (born June 17, 1984) is an American professional mixed martial artist. He competed in the Middleweight division of the Ultimate Fighting Championship (UFC), where he is a former UFC Middleweight Champion. An accomplis ...

Kelvin Gastelum Kelvin Gastelum (born October 24, 1991) is an American professional mixed martial artist. He currently competes in the welterweight division of the Ultimate Fighting Championship (UFC). Gastelum earned a contract with the UFC after winning '' The ...

* Stephen Thompson *

Michael Page Michael Jerome Reece-Pagewkaassociation.com, Retrieved 28 August 2017. (born 7 April 1987), known as Michael "Venom" Page or MVP, is an English professional mixed martial artist. He currently competes in the Welterweight and Middleweight divi ...

References

External links

* {{Authority control Manufacturing companies based in San Diego Clothing companies of the United States Sporting goods manufacturers of the United States Sportswear brands

About

Historic fighters, trainers, and coaches

See also

References

External links