Bad Teeth was a comedy

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel created by

Hat Trick Productions Hat Trick Productions Limited is an independent British production company that produces television and radio programmes, mainly specialising in comedy, based in London. The company's logo is depicted as a rabbit pulling a man out of a hat inste ...

. Bad Teeth created content with traditional celebrities like

Daniel Radcliffe Daniel Jacob Radcliffe (born 23 July 1989) is an English actor. Radcliffe rose to fame at age twelve for portraying the title character in the ''Harry Potter'' film series. He starred in all eight films in the series, from '' Harry Potter a ...

Idris Elba Idrissa Akuna Elba Order of the British Empire, OBE ( ; born 6 September 1972) is an English actor and musician. He has received a Golden Globe Award as well as nominations for three BAFTA Awards and six Primetime Emmy Awards, Emmy Awards. He w ...

and

Damian Lewis Damian Watcyn Lewis (born 11 February 1971) is a British actor, musician and producer. He rose to prominence portraying U.S. Army Major Richard Winters in the HBO miniseries ''Band of Brothers (miniseries), Band of Brothers''. Lewis won a Prime ...

and also with people with large followings on YouTube like Cassetteboy,

Stuart Ashen Stuart Clive Ashen (born 16 December 1976), better known online as Ashens ( ), is a British comedian, filmmaker, critic and YouTuber best known for reviewing counterfeit consumer goods. Since 2006, his YouTube videos have centered around exam ...

, and

Swede Mason Swedemason (sometimes styled ''Swede Mason'') is a British musician and video editor who created the track "Masterchef Synesthesia" (also known as "Buttery Biscuit Base") which was released in the United Kingdom in 2011 and reached No. 37 in th ...

Launch and growth

Bad Teeth was created as a result of the

YouTube Original Channel Initiative The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube. The original channel initiative was also meant to kick start Google TV. The channels are collectively known as "or ...

. The channel was soft launched in January 2013. By March it had already gained approximately 15,000 subscribers and 1.8 million video views, driven by Radcliffe’s parody guide of how to be an actor. As of August 2013, the channel had grown to 65,000 subscribers and almost 4.5 million views. The channel ceased uploading videos in mid-2014, following the end of the Original Channel Initiative.

Format and strategy

Each week, Hat Trick produced and uploaded four new videos – which topical sketches, animations, behind-the-scenes features and archive clips. The YouTube channel banner states that Wednesday is "web review" and Friday is "celebs and guests." According to Hat Trick Head of Digital, Jonathan Davenport, the channel specifically attempted to "collaborate with as many people as possible" in order to get their videos seen by a "specific audience." He stressed that they attempted to offer "what the audience is searching for" cautioning that "lots of companies make the mistake of doing what they always do and expecting the audience to like it because of who they are.” Bad Teeth hoped to "become a hub for British comedy series in the same way Above Average has already featured several American funnymen."

References

{{Reflist YouTube-funded channels

Launch and growth

Format and strategy

See also

References