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Bacolod Chicken Inasal is a Filipino restaurant chain primarily serving '' inasal'', a type of roast chicken served on skewers that originated in the
The chain was established in 1993 by the Tanalgo siblings; Rose, Bing and JM. It began as a small take-out stall in
The mascot of the chain is a caricature boy named Toto. His name is a Visayan customary way in which young boys and some men are called. On ads or banners, the character talks in Ilonggo or Hiligaynon (subtitled in
Visayas
The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; Filipino language, Filipino: ''Kabisayaan'' ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, a ...
.
The chain is also a sponsor of a number of television sitcoms on ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
.
History
The chain was established in 1993 by the Tanalgo siblings; Rose, Bing and JM. It began as a small take-out stall in Mandaluyong
Mandaluyong ( ; ), officially the City of Mandaluyong (, ), is a Cities of the Philippines#Legal classification, highly-urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, it has a popula ...
where customers purchased their food then ate them at their convenience. A year later, a full-fledged store was built to allow patrons to sit and dine. Soon, their specialties gained attention among the denizens of Metro Manila and, five years after it was founded, a second outlet was built in Makati
Makati ( ; ), officially the City of Makati (), is a highly urbanized city in the National Capital Region of the Philippines, known for being one of the leading financial centers in the country. As of 2013, the city has the highest concent ...
.
Advertising
The mascot of the chain is a caricature boy named Toto. His name is a Visayan customary way in which young boys and some men are called. On ads or banners, the character talks in Ilonggo or Hiligaynon (subtitled in Tagalog
Tagalog may refer to:
Language
* Tagalog language, a language spoken in the Philippines
** Old Tagalog, an archaic form of the language
** Batangas Tagalog, a dialect of the language
* Tagalog script, the writing system historically used for Tagal ...
).
Portraits of local actress Judy Ann Santos
Judy Anne Lumagui Santos-Agoncillo (born May 11, 1978) is a Filipino actress and film producer. Prolific in film and television in the Philippines, and is known for her dramatic and comedic roles in blockbusters and independent films, as w ...
, holding an inasal, are often seen on ads that promote the restaurant chain. She was selected to be an endorser of the business because they were inspired by a dish called Ysabella Chicken that appeared in a TV drama called ''Ysabella
''Ysabella'' is a Philippine television drama series broadcast by ABS-CBN. Directed by Rory B. Quintos, Don M. Cuaresma and Cathy Garcia-Molina, starring Judy Ann Santos, Coney Reyes, Ryan Agoncillo and Derek Ramsay. It aired on the network's P ...
'' which stars Santos. Despite this, Rose Tanalgo said the recipe for their chicken is rather different from what was seen in the TV series.
See also
*List of fast-food chicken restaurants
This is a list of notable chicken restaurants. This list includes casual dining, fast casual and fast food restaurants which typically specialize in chicken dishes such as fried chicken, chicken and waffles, chicken sandwiches or chicken and ...
References
External links
* * {{authority control Fast-food poultry restaurants Fast-food chains of the Philippines Restaurants established in 1993 Companies based in Makati Filipino restaurants