''Backpacker'' is an American lifestyle magazine publication that features information on wilderness
hiking
Hiking is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century.AMATO, JOSEPH A. "Mind over Foot: Romantic Walking and Rambling." In ''On Foot: A His ...
and
adventure
An adventure is an exciting experience or undertaking that is typically bold, sometimes risky. Adventures may be activities with danger such as traveling, exploring, skydiving, mountain climbing, scuba diving, river rafting, or other extr ...
. It has been published since 1973. ''Backpacker'' magazine is currently published by ''
Outside'' and is based in
Boulder, Colorado.
Originally started in
Bedford Hills, New York, the magazine moved to
Emmaus, Pennsylvania in the late 1980s and then to Boulder in August 2007.
History
The first issue of ''Backpacker'' appeared in the spring of 1973. The first editor's note written by William Kemsley, the founding editor, explains that it took three years to put together the first issue of ''Backpacker,'' and that the founding editors worried that America in the early 1970s did not contain a backpacking community large enough to support a magazine. It also expresses Kemsley's goal to support the magazine primarily through
subscriptions rather than
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
.
The Winter/Spring 2007 issue of the journal ''Appalachia'' includes an essay by Kemsley titled "How the 1970s Backpacking Boom Burst Upon Us,". Kemsley discusses how he developed the idea to create a magazine about backpacking, and describes several critical moments supported the idea that an audience existed for such a magazine.
''Backpacker'' was owned first by Kemsley, who sold it to
Ziff Davis
Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, an ...
in 1980, which sold it to
CBS Publishing. In the late 1980s, it was bought by
Rodale, Inc., in
Emmaus, Pennsylvania which also published ''
Men's Health
''Men's Health'' (''MH''), published by Hearst Communications, Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands.
Started as a men's health maga ...
'', ''
Bicycling
Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from two ...
'', ''
Runner's World
''Runner's World'' is a globally circulated monthly magazine for runners of all skills sets, published by Hearst in Easton, Pennsylvania, in the United States. Before its acquisition by Hearst, it was founded and published by Rodale, Inc. in E ...
'', and others. In May 2007, Rodale sold ''Backpacker'' to
Active Interest Media and the magazine moved to
Boulder, Colorado in August 2007. In 2021, Backpacker was acquired by Outside.
Content
''Backpacker'' focuses mostly on
backpacking and
hiking
Hiking is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century.AMATO, JOSEPH A. "Mind over Foot: Romantic Walking and Rambling." In ''On Foot: A His ...
, but also veers into a wide variety of outdoor sports, including
rock climbing,
mountain biking
Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and p ...
,
trail running
Trail running is a sport-activity which combines running, and, where there are steep gradients, hiking, that is run "on any unpaved surface". It is similar to both mountain and fell running (also known as hill running). Mountain running may, ...
,
cycling
Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from tw ...
, and
fly fishing
Fly fishing is an angling method that uses a light-weight lure—called an artificial fly—to catch fish. The fly is cast using a fly rod, reel, and specialized weighted line. The light weight requires casting techniques significantly diff ...
. Each issue of Backpacker contains outdoor gear reviews, wilderness and survival tips, trip reports, coverage of specific destinations, and strength and conditioning advice.
Current status
In 2022 Outside shut down all print issues of Backpacker magazine. It is now a fully digital, video focused medium.
''Backpacker'' published six issues per year in 2020.
On May 17, 2007 Active Interest Media, an El Segundo, CA-based magazine publisher, announced that it would buy ''Backpacker'' magazine from
Rodale, Inc. A May 10 article in the ''
New York Post
The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com.
It was established ...
'' reported a sale price of $14.5 million.
Active Interest Media, which also publishes ''
Yoga Journal
''Yoga Journal'' is a website and digital journal, formerly a print magazine, on yoga as exercise founded in California in 1975 with the goal of combining the essence of traditional yoga with scientific understanding. It has produced live events ...
'' and ''American Cowboy'', moved Backpacker to Boulder, CO in the summer of 2007, with Jonathan Dorn as editor-in-chief. In 2013 Dennis Lewon became editor-in-chief.
''Backpacker'' publishes nine issues per year, which includes an annual gear guide in April. Combined issues are published for December–January, February–March, and July–August. The magazine is divided into the service-centric Basecamp section (which won a
National Magazine Award
The National Magazine Awards, also known as the Ellie Awards, honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Or ...
for 2005), a feature well, a gear review section, and concludes with maps of local trails corresponding to six regional editions. Every April Backpacker presents its "Editors Choice" awards to highlight the best gear of the year.
Starting in 2004 ''Backpacker'' began publishing regional editions of the magazine that include map cards for local trails. The regional concept developed from survey results that showed the magazine's readers were interested in hikes near where they lived. It discontinued these map cards in the April 2008 as part of their effort to become a 100%
carbon neutral magazine. The regional sections are now on-line. An all digital version of the magazine was also made available.
In November 2006 ''Backpacker'' began posting
podcasts and videos on its website to complement the content that appears in the magazine issues. Additional videos appear on ''Backpackers
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
channel.
In April 2007 ''Backpacker'' received its third National Magazine Award nomination in two years, this time in the single-topic issue category for its October 2006 "Survival" issue. National Magazine Awards are presented each May by the American Society of Magazine Editors, and are considered the magazine industry's highest editorial honor. Also in 2006 Backpacker received the MIN Best of the Web award in the Uses of Interactivity category for the backpacker.com/hikes website.
In May 2008 ''Backpacker'' won a first-ever National Magazine Award for "General Excellence" in the circulation category, 250,000 to 500,000.
''Backpacker'' is also used as part of the
American Hiking Society's membership package.
''Backpackers primary competition in the magazine world includes ''
Outside'' and ''
Men's Journal
''Men's Journal'' is an American monthly men's lifestyle magazine focused on outdoor recreation and comprising editorials on the outdoors, environmental issues, health and fitness, style and fashion, and gear. It was founded in 1992 by Jann Wenner ...
''.
References
External links
Backpacker.com- The official website of the ''Backpacker'' magazine.
{{Active Interest Media
1973 establishments in New York (state)
Hiking in the United States
Hobby magazines published in the United States
Magazines established in 1973
Magazines published in Colorado
Magazines published in New York (state)
Magazines published in Pennsylvania
Mass media in Boulder, Colorado
Sports magazines published in the United States