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A television pilot (also known as a pilot or a pilot episode and sometimes marketed as a tele-movie) in
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and United States television, is a standalone
episode An episode is a narrative unit within a larger dramatic work or documentary production, such as a serial (radio and television), series intended for radio, television or Streaming media, streaming consumption. Etymology The noun ''episode'' is ...
of a
television series A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming plat ...
that is used to sell a show to a
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
or other distributor. A pilot is created to be a testing ground to gauge whether a series will be successful. It is, therefore, a test episode for the intended television series, an early step in the series development, much like pilot studies serve as precursors to the start of larger activity. A successful pilot may be used as the series premiere, the first aired episode of a new show, but sometimes a series' pilot may be aired as a later episode or never aired at all. Some series are commissioned straight-to-series without a pilot (although an increasing number of such series have their first episodes titled "Pilot"). On some occasions, pilots that were not ordered to series may also be broadcast as a standalone television film or special. A " backdoor pilot" is an episode of an existing series that heavily features supporting characters or guest stars in previously unseen roles. Its purpose is to introduce the characters to an audience before the creators decide on whether or not they intend to pursue a spin-off series with those characters. Television networks use pilots to determine whether an entertaining concept can be successfully realized and whether the expense of additional episodes is justified. A pilot is best thought of as a
prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...
of the show that is to follow, because elements often change from pilot to series. '' Variety'' estimates that only a little over a quarter of all pilots made for American television proceed to the series stage.


Pilot season

Each summer, the major American broadcast television networks – including ABC, CBS, NBC, Fox, PBS,
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, and
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– receive about 500 brief
elevator pitch An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This description ...
es each for new shows from writers and producers. That fall, each network requests scripts for about 70 pitches and, the following January, orders about 20 pilot episodes. Actors come to
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from within the area or elsewhere in the United States and around the world to
audition An audition is a sample performance by an actor, singer, musician, dancer or other performer. It typically involves the performer displaying their talent through a previously memorized and rehearsed solo piece or by performing a work or piece gi ...
for them. By spring, actors are cast and production crews assembled to produce the pilots. Casting is a lengthy and very competitive process. For the 1994 pilot of ''
Friends ''Friends'' is an American television sitcom created by David Crane (producer), David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting List of Friends episodes, ten seasons. With an ensemble cast ...
'', casting director
Ellie Kanner Ellie Kanner, sometimes credited as Ellie Kanner-Zuckerman, is an American film and television director and former casting director. Career Kanner grew up in Bloomfield, Connecticut. From a young age, she wanted to move to Los Angeles and purs ...
reviewed more than 1,000 actors' head shots for each of the six main roles. She summoned 75 actors for each role to audition, and she then chose some to audition again for the show's creators. Of this group, the creators chose some to audition again for Warner Bros. Television executives, who chose the final group of a few actors to audition for NBC executives; as they decide whether to purchase a pilot, network executives generally have ultimate authority over casting. Since the networks work on the same shared schedule, directors, actors and others must choose the best pilot to work for with the hopes that the network will choose it. If it is not chosen, they have wasted their time and money and may have missed out on better career opportunities. Once they have been produced, the pilots are presented to studio and network executives, and in some cases to test audiences; at this point, each pilot receives various degrees of feedback and is gauged on its potential to advance from one pilot to a full-fledged series. Using this feedback, and factoring in the current status and future potential of their existing series, each network chooses about four to eight pilots for series status. The new series are then presented at the networks' annual upfronts in May, where they are added to network schedules for the following season (either for a fall or "mid-season" winter debut), and at the upfront presentation, the shows are shown to potential advertisers and the networks sell the majority of the advertising for their new pilots.Lotz, Amanda D. (2007) ''The Television Will Be Revolutionized''. New York, NY: New York University Press. p. 103-104 The survival odds for these new series are low, as typically only one or two of them survive for more than one season.


Types of pilots


Premise pilot

A premise pilot introduces the characters and their world to the viewer; it is structured so that it can be run as the first episode of the series if substantial changes are not made between the pilot and
greenlight In the context of the film and television industries, to greenlight is to give permission to proceed with a project. It specifically refers to formally approving its production finance and committing to this financing, thereby allowing the projec ...
ing. In the event the changes being made are so substantial that they would cause confusion to viewers, the pilot (or portions of it) is often re-shot, recast, or rewritten to fit the rest of the series. The pilot for ''
Gilligan's Island ''Gilligan's Island'' is an American sitcom created and produced by Sherwood Schwartz. The show's ensemble cast features Bob Denver, Alan Hale Jr., Jim Backus, Natalie Schafer, Tina Louise, Russell Johnson, and Dawn Wells. It aired for th ...
'', for instance, showed the castaways when they had just become stranded on the island. However, three roles were recast before going to series, with the characters either modified or completely altered to the point where the pilot could no longer be used as a regular episode. As a result, CBS aired ''Gilligan's'' second produced episode, which opened with the same scene of the characters just stranded on the island (showing only those not re-cast), first; the story from the pilot from that point onward was largely reworked into a flashback episode which aired later (with several key scenes re-shot). Even ''Gilligan's'' theme song, which was originally done as a calypso number, was rewritten and recomposed to be completely different. Another example is ''Star Trek'', where footage from the unaired original pilot, " The Cage", was incorporated into the two-part episode, " The Menagerie", with the story justification that it depicts events that happened several years earlier. Conversely, the second pilot for ''Star Trek'', "
Where No Man Has Gone Before "Where no man has gone before" is a phrase made popular through its use in the title sequence of the original 1966–1969 ''Star Trek'' science fiction television series, describing the mission of the starship ''Enterprise''. The complete int ...
", aired as the third episode of the show's first season, even though it included some casting and costuming differences that set it apart from the preceding episodes. If a network orders a two-hour pilot, it will usually broadcast it as a
television film A television film, alternatively known as a television movie, made-for-TV film/movie, telefilm, telemovie or TV film/movie, is a film with a running time similar to a feature film that is produced and originally distributed by or to a Terrestr ...
to recoup some of its costs even if the network chooses to not order the show. Sometimes, a made-for-TV-movie is filmed as a pilot, but because of actors not being available, the series intro is reshot for the first aired episode. The original '' Cagney & Lacey'' movie co-starred Loretta Swit (of '' M*A*S*H'' fame) as Chris Cagney, but when she could not get out of her contract, they reshot it with
Meg Foster Margaret "Meg" Foster (born May 10, 1948) is an American film and television actress. Some of her many roles were in the 1979 TV miniseries version of '' The Scarlet Letter'', and the films '' Ticket to Heaven'', ''The Osterman Weekend'' and '' ...
, who after the first season was replaced with Sharon Gless; therefore, the original movie is not considered part of the television series, and is not included in the series collections on DVD. In some cases, this does not hamper broadcast, such as Jackie Cooper playing the role of Walter Carlson in the TV movie pilot of the 1975 series ''
The Invisible Man ''The Invisible Man'' is an 1897 science fiction novel by British writer H. G. Wells. Originally serialised in '' Pearson's Weekly'' in 1897, it was published as a novel the same year. The Invisible Man to whom the title refers is Griffin, a s ...
'', but being replaced by Craig Stevens for the remainder of the series; the pilot is still considered part of the series and released to DVD as such. Likewise, ''The Homecoming: A Christmas Story'' had an almost entirely different cast from the series it was intended to pilot (''
The Waltons ''The Waltons'' is an American historical drama television series about a family in rural mountainous Western Virginia of the Appalachian Mountains / Allegheny Mountains / Blue Ridge Mountains chain, during the economic hardships and mass unemp ...
''), but both have been rerun for many years.


Proof of concept

A proof of concept pilot usually takes place chronologically further into a series run than a premise pilot, to give network executives a better feel for how a typical episode would appear (since a premise pilot may have to deviate from a typical episode in order to properly introduce characters). '' Remington Steele'' used both a proof of concept and a premise pilot. Proofs of concept were particularly common for
game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
s; in such cases, the pilot may be entirely or partially scripted (and thus, due to regulations passed after the 1950s quiz show scandals, illegal to broadcast in many jurisdictions) and use fake contestants and "returning champions" to demonstrate those concepts. The adventure series '' Lassie'' had both a premise pilot, "The Inheritance", designed specifically to air as the series' first episode, showing how Lassie's series owner, Jeff Miller, came to acquire her; and a proof of concept pilot, "The Well", showcased situations typical to the series, which aired well on into the first season of the series.


Backdoor pilot

A backdoor pilot is a film or miniseries that serves as a proof of concept for a full series, but may be broadcast on its own even if the full series is not picked up. The term may also be used for an episode of an existing television show that serves to introduce a potential or already planned spin-off. Such backdoor pilots commonly focus on an existing character or characters from the parent series who are to be given their own show. For example, a 2018 episode of ABC's 1980s-set sitcom '' The Goldbergs'', titled "1990-Something", heavily featured teachers who were recurring characters on the series and served as the backdoor pilot to '' Schooled'', which debuted in early 2019.


Put pilot

A put pilot is a pilot that the network has agreed to broadcast either as a special or series; if it does not, it will have to pay substantial monetary penalties to the studio. This usually guarantees that the pilot will be picked up by the network.


Unsold pilot

An unsold pilot or "busted pilot" is a produced episode that is never broadcast or made into a television series. '' Variety'' estimates that only a little over a quarter of all pilots made for American television proceed to the series stage.


Test run

Instead of a single pilot episode, an alternative is a ''test run'', a small number of episodes that air as a short-run series with the potential to go into full production if successful. This is particularly common among shows that are intended to be stripped (airing five days a week). Talk shows occasionally use test runs. Metromedia and its successor
Fox Corporation Fox Corporation (commonly referred to as Fox Corp or simply Fox) is an American multinational mass media company headquartered at 1211 Avenue of the Americas, 1211 Avenue of the Americas in Midtown Manhattan, with offices also in Burbank, Cali ...
were particularly associated with using test runs for talk shows, with examples including ''
The Wendy Williams Show ''The Wendy Williams Show'' (often shortened to ''Wendy'') is an American Broadcast syndication, syndicated talk show created and hosted by Wendy Williams, and produced by Wendy Williams Productions, along with Perler Productions. The show was d ...
'', ''The Huckabee Show'' (a spin-off of '' Huckabee'' that aired for six weeks in summer 2010), the final version of '' The Jerry Lewis Show'', and ''The Kilborn File'', an unsuccessful comeback vehicle for Craig Kilborn. In 2021, Fox Alternative Entertainment utilized a
test market A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale rollout. The criteria used to judge the acceptability ...
approach for its new reality talent competition format '' The Big Deal'', producing a season of the series for Irish broadcaster Virgin Media One with the intent to use it as a pitch for Fox and other broadcasters.


10/90

In a 10/90 production model, a network broadcasts ten episodes of a new television program without ordering a pilot first. If the episodes achieve a predetermined ratings level, the network orders 90 more to bring the total to 100 episodes, immediately enough to
rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. The two types of reruns are those that occur during a hiatus and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repe ...
the show in syndication. Series that used the 10/90 model include
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's '' House of Payne'', '' Meet the Browns'', '' For Better or Worse'', Debmar-Mercury's '' Anger Management'', and '' Are We There Yet?''.
Byron Allen Byron Allen (born Byron Allen Folks on April 22, 1961) is an American businessman, film and television producer, and comedian. He is the founder of the American media company Allen Media Group (formerly Entertainment Studios), which has intere ...
's sitcoms followed a similar model, with '' Mr. Box Office'' and '' The First Family'' airing 26-episode first seasons with the intention of following them up with a full 104-episode order if successful; both series failed to reach the threshold Allen sought, though they remained in limited production (three to four new episodes a year, mixed in with the first season) for a few years afterward.


Other examples

An earlier variant was the 13-episode pilot run; in the late 1980s and early 1990s,
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notably gave a 13-episode pilot order to two series it never picked up, but would go on to longer runs on other networks: '' Good Morning, Miss Bliss'' (which also had a traditional pilot on NBC and would be revived by that network as ''
Saved by the Bell ''Saved by the Bell'' is an American television teen sitcom created by Sam Bobrick for NBC. The series premiered, in prime time, on August 20, 1989, a Sunday night. Targeted at kids and teens, ''Saved by the Bell'' was broadcast in the United ...
'') and the Canadian drama ''Hillside'' (which would move to
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, Disney Channel's primary rival, and air as '' Fifteen'').


As distinguished from the series premiere

A successful pilot is often used as the series premiere, the first aired episode of a new show, or it may be aired as a later episode or never aired at all. For the Canadian supernatural drama '' Lost Girl'', the pilot that sold the series to Showcase, " Vexed", was used as the eighth episode of the first series. In the case of ''
Firefly The Lampyridae are a family of elateroid beetles with more than 2,000 described species, many of which are light-emitting. They are soft-bodied beetles commonly called fireflies, lightning bugs, or glowworms for their conspicuous production ...
'', the original pilot ("Serenity") which was intended to serve as the series premiere was rejected by the network, and a new first episode, "Train Job", was shot specifically for broadcast. Sometimes, too, viewers will assign the word "pilot" to a work that represented the first appearances of characters and situations later employed by a series – even if the work was not initially intended as a pilot for the series. A good example of this is "Love and the Television Set" (later retitled "Love and the Happy Days" for syndication), an episode of ''
Love, American Style ''Love, American Style'' is an American anthology comedy television series that aired on ABC from September 29, 1969, to January 11, 1974. The series was produced by Paramount Television. During the 1971–72 and 1972–73 seasons, it was a pa ...
'' that featured a version of the Cunningham family. It was in fact a failed pilot for the proposed 1972 series ''New Family in Town'', but was recycled as a successful pilot for 1974's ''
Happy Days ''Happy Days'' is an American television sitcom that aired first-run on the American Broadcasting Company, ABC network from January 15, 1974, to July 19, 1984, with a total of 255 half-hour episodes spanning 11 seasons. Created by Garry Marsha ...
''. So firmly embedded is the notion of it as a ''Happy Days'' pilot, that even series actress
Erin Moran Erin Marie Moran-Fleischmann (October 18, 1960 – April 22, 2017) was an American actress, best known for playing Joanie Cunningham on the television sitcom ''Happy Days'' and its spin-off ''Joanie Loves Chachi''. Early life Erin Marie ...
(who did not appear in the episode) viewed it as such, as well as its creator, Garry Marshall, since ''Happy Days'' itself did not have a separate pilot of its own. In a similar situation, the 1962 pilot ''Howie'' was resurrected 13 years later to form the basis of '' The Paul Lynde Show''.Film Threat: "The Bootleg Files: The Paul Lynde Show"
/ref> The original ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
'' TV series had two pilots, neither of which became the premiere episode when the series was picked up. The first, titled '' The Cage,'' didn't sell, but Desilu head
Lucille Ball Lucille Désirée Ball (August 6, 1911 – April 26, 1989) was an American actress, comedian, producer, and studio executive. She was recognized by ''Time (magazine), Time'' in 2020 as one of the most influential women of the 20th century for h ...
convinced NBC executives to allow shooting of a second pilot, ''
Where No Man Has Gone Before "Where no man has gone before" is a phrase made popular through its use in the title sequence of the original 1966–1969 ''Star Trek'' science fiction television series, describing the mission of the starship ''Enterprise''. The complete int ...
,'' which was accepted by the network. ''The Cage'' was edited and expanded into a two-part story, shown as '' The Menagerie.'' This turned out to be an auspicious decision, because of various challenges which bogged down series production during the first season. The second pilot was also shown during that first season, as the third episode. The only major character to appear in both pilots was
Spock Spock is a fictional Character (arts), character in the ''Star Trek'' media franchise. He first appeared in the Star Trek: The Original Series, original ''Star Trek'' series serving aboard the starship USS Enterprise (NCC-1701), USS ''Enterpri ...
. On other occasions, the pilot is never broadcast on television at all. Viewers of '' Temple Houston'', for example, would likely have considered "The Twisted Rope" its pilot because "The Man from Galveston" was only publicly exhibited in cinemas four months later. Even then, "The Man from Galveston" had an almost entirely different cast, and its main character was renamed to avoid confusion with the then-ongoing series. Some television series are commissioned "straight-to-series" where a network orders a season without viewing any produced episodes, hence no episode is considered a pilot. For instance, " Invasion of the Bane", the first episode of '' The Sarah Jane Adventures'', is not a pilot because the
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had committed to the first season before seeing any filmed content – yet it is routinely referred to as a pilot. The straight-to-series model is usually used when established talent is attached to a series, or it is based on an established property or franchise. ''Amazing Stories'' (1985) is credited as being one of the first series commissioned without a pilot. The model has seen a rise since
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popularized it.


Theatrical release

A number of unsold pilots have been reworked into theatrically-released feature films, including '' Lum and Abner Abroad'' (1956), which wove together three pilot episodes for a 1956 series that would have starred the comedy duo of Lum and Abner; '' Agent for H.A.R.M.'' (1966); and '' Mulholland Drive'' (2001), which was composed of an unsold pilot episode appended with an ending shot specifically for the film. The 1966 film release, '' Tarzan and the Trappers'' was edited from the unbroadcast pilot of a proposed 1958 ''Tarzan'' series. In addition, a number of unsuccessful pilot episodes have been released as
direct-to-video Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strat ...
films, including '' Belle's Magical World'' (1998), '' Cruel Intentions 2'' (2001) and '' Atlantis: Milo's Return'' (2003). On a few occasions, pilots have been released as a theatrical films prior to the debuts of their respective series. Examples include ''
Battlestar Galactica ''Battlestar Galactica'' is an American science fiction media franchise created by Glen A. Larson. It began with the original television series in 1978, and was followed by a short-run sequel series, '' Galactica 1980'', a line of book adaptat ...
'', whose pilot was theatrically released during the summer of 1978, prior to its broadcast as the opening episodes of the TV series that fall, and 1979's '' Buck Rogers in the 25th Century'', released in early 1979, with the series launching in the fall. In both cases there are substantial differences between theatrical and televised version: both BSG and Buck Rogers' theatrical pilots had recurring characters (Baltar and Tiger Man, respectively) killed off, the BSG pilot was extended for television, and the televised version of the ''Buck Rogers'' pilot utilized a different opening credits sequence and featured a newly added epilogue scene intended to lead into the weekly series.


Use in anthology series

By the mid-1950s, the practice of television executives of ordering dozens of pilots for proposed television series each year — far more than their networks could possibly broadcast as series — had created a sizable body of unsold pilots that had never aired. By 1954, the American
television industry Television (TV) is a telecommunications, telecommunication media (communication), medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of signal transmission, ...
had begun to consider the idea of packaging these unsold pilots in
anthology series An anthology series is a written series, radio, television, film, or video game series that presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a different ca ...
and airing them during the summer, providing television networks with a way of both providing fresh programming during the summer rerun season and recouping at least some of the expense of producing them. On June 8, 1956, the ''
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'' reported that the
American Broadcasting Company The American Broadcasting Company (ABC) is an American Commercial broadcasting, commercial broadcast Television broadcaster, television and radio Radio network, network that serves as the flagship property of the Disney Entertainment division ...
(ABC) would begin airing a package of unsold pilots that summer under the title '' G.E. Summer Originals'', adding that "the problem of what to do with 'pilot' or sample films of projected television series that previously have failed to sell has been solved." ''G.E. Summer Originals'' premiered on the evening of July 3, 1956, at exactly the same time as another anthology series of unsold pilots, '' Sneak Preview'' on NBC, and these thus became the first two series of unsold pilots to air in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. A number of summer anthology series consisting entirely or partly of unsold pilots were broadcast in the United States between 1956 and 1989. These series were: * '' G.E. Summer Originals'' (ABC, 1956) * '' Sneak Preview'' (NBC, 1956) * '' Colgate Theatre'' (NBC, 1958) * '' Decision'' (NBC, 1958) * '' New Comedy Showcase'' ( CBS, 1960) * '' The Comedy Spot'' (CBS, 1960 and 1962) * '' Westinghouse Preview Theatre'' (CBS, 1961) * '' Vacation Playhouse'' (CBS, 1963–1967) * '' Summer Playhouse'' (CBS, 1964–1965) * ''
Preview Tonight ''Preview Tonight'' is an American Anthology series, anthology television series that aired on American Broadcasting Company, ABC in the summer of 1966. The 60-minute episodes consisted of unsold television pilots. Background The practice of t ...
'' (ABC, 1966) * '' Summer Fun'' (ABC, 1966) * ''
Premiere A premiere, also spelled première, (from , ) is the debut (first public presentation) of a work, i.e. play, film, dance, musical composition, or even a performer in that work. History Raymond F. Betts attributes the introduction of the ...
'' (CBS, 1968) * '' Comedy Playhouse'' (CBS, 1971) * '' Just for Laughs'' (ABC, 1974) * '' Comedy Theatre'' (NBC, 1976 and 1979) * '' Comedy Time'' (NBC, 1977) * '' Comedy Theater'' (NBC, 1981) * ''
CBS Summer Playhouse ''CBS Summer Playhouse'' is an American anthology series that ran from June 12, 1987 to August 22, 1989 on CBS. It aired unsold television pilots during the summer season. Overview Tim Reid and Daphne Maxwell Reid acted as hosts during th ...
'' (CBS, 1987–1989) By the mid-1980s, the rise of
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
outlets had led to an increase of original programming during the summer months and ABC, CBS, and NBC began to experience a decline in summer viewership; the launch of Fox as a fourth major network in 1987 only exacerbated the problem for the former "Big Three" networks. Although CBS viewed ''CBS Summer Playouse'' — broadcast during the summers of 1987, 1988, and 1989 — as original programming that addressed this issue, it was the last anthology series of unsold pilots. Unsold pilots aired as one-offs occasionally during the 1990s, but then the practice of broadcasting them ended almost entirely.


See also

* Series premiere *
Season premiere A season premiere is the first episode of a new season of a returning television show. In the United States, many season premieres are aired in the fall time or, for mid-season replacements, either in the spring or late winter. In countries su ...
*
Series finale A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, ...
*
Season finale A season finale (British English: series finale; Australian English: season final) is the final episode of a season of a television program. This is often the final episode to be produced for a few months or longer, and, as such, will attempt to ...


References


Further reading

* *


External links


NYTimes: No Smooth Ride on TV Networks' Road to Diversity (2009)

Television Obscurities – Unsold Pilots on Television, 1956–1966

Television Obscurities – Unsold Pilots on Television, 1967–1989

Pilot Season Secrets: Are You Ready?
{{Authority control
Pilot An aircraft pilot or aviator is a person who controls the flight of an aircraft by operating its Aircraft flight control system, directional flight controls. Some other aircrew, aircrew members, such as navigators or flight engineers, are al ...