Backbone is an American
technology company located in
Vancouver, Washington. The company is known for consumer electronics and computer software products for gaming on
Apple's
iOS and
Google's
Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
devices. Backbone operates the Backbone app, a social and content creation hub for
mobile devices.
History
Backbone began as a startup by founder and CEO Maneet Khaira in 2018 while working at Google.
Khaira wanted to develop a more cohesive way to play games on mobile platforms. The company financed the production of its first product,
Backbone One The Backbone One is an attachable game controller for iOS devices. Both the controller and the Backbone iOS app are created by Backbone. The app acts as a social hub and allows for editing and sharing recorded gameplay through social media platforms ...
, with investments from
MrBeast, Preston Arsement, Kwebbelkop, Typical Gamer, Night Media,
Nadeshot, and Ludlow Ventures, as well as
Ashton Kutcher and
Guy Oseary’s Sound Ventures. Backbone launched the Backbone One controller on October 27, 2020 and made it immediately available for purchase via limited drops.
In September 2021,
Apple announced the iPhone 13 Pro and Pro Max models featuring larger camera units. While the Backbone One was still compatible with the new models, some users voiced a desire for a more comfortable fitment. Backbone introduced an optional adapter for their device and released a free open-source 3D printable file for users to print at home within days of the iPhone release.
In November 2021, Backbone launched the Backbone+ service. The service gives users access to premium software features of the Backbone app, including the ability to stream to
Twitch, enhanced recording options, and Xbox app integrations. The service offers users in-app perks such as free trials to
Xbox Game Pass Ultimate and
Google Stadia.
On February 23, 2022, Backbone announced it had raised $40 million in its
Series A funding round led by
Index Ventures. Other notable investors in the round included Jason Citron (
Discord), Nick Fajt (
Rec Room
A recreation room (also known as a rec room, rumpus room, play room, playroom, games room, or ruckus room) is a room used for a variety of purposes, such as parties, games and other everyday or casual activities. The term ''recreation room'' is ...
), Patrick Spence (
Sonos
SONOS, short for "silicon–oxide–nitride–oxide–silicon", more precisely, " polycrystalline silicon"—"silicon dioxide"—"silicon nitride"—"silicon dioxide"—"silicon",
is a cross sectional structure of MOSFET (metal-oxide-semiconduc ...
),
The Weeknd,
Kevin Hart,
Amy Schumer, Sound Ventures, and Nico Wittenborn’s Adjacent.
Partnerships
In March 2021, Backbone partnered with
Nvidia to integrate their
cloud gaming
Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...
service
GeForce Now with the Backbone platform and listed Backbone One as a recommended device for the service.
In June 2021, the company partnered with
Microsoft to bring
Xbox Cloud Gaming to iOS devices. The
Backbone One The Backbone One is an attachable game controller for iOS devices. Both the controller and the Backbone iOS app are created by Backbone. The app acts as a social hub and allows for editing and sharing recorded gameplay through social media platforms ...
controller was added to the designed for Xbox partner hardware program and is available for purchase from the Microsoft Store. The packaging for the Backbone One was redesigned with Xbox branding.
In October 2021, Backbone partnered with
Iconfactory to bring exclusive Backbone-themed in-game cosmetics to the
Apple Arcade exclusive second installment of the Frenzic series,
Frenzic: Overtime. Players who connect a Backbone One controller to play the game will receive an alternate version of DoBot featuring Backbone branding.
In November 2021, Backbone and Twitch announced a partnership to integrate Twitch features within the Backbone+ service.
IGDB, Twitch’s game database, is used with the Backbone platform to display richer content within the app.
The announcement also revealed that players would have immediate access to Twitch streaming and viewing directly from the Backbone app.
References
{{reflist
Companies based in Vancouver, Washington
American companies established in 2018
2018 establishments in Washington (state)
Technology companies of the United States
Technology companies established in 2018