Bacardi Breezer is an
alcoholic fruit-flavoured drink made by
Bacardi
Bacardi Limited ( , , ) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facund ...
that comes in a variety of fruit flavours: lemon, peach, lychee, pineapple, apple, ruby grapefruit, lime, orange, blackberry, watermelon, cranberry, coconut, raspberry, blueberry, pomegranate, strawberry, and mango, premixed as a cocktail with
Bacardi rum, sparkling water, and added sugar. In some countries, it is also available in chocolate flavour. A number of the flavours are available in the Half Sugar range.
The drink is popular in India, Europe,
Israel
Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
, Canada and Australia, and is also available in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. In India, Bacardi Breezer was the first entrant in the
ready to drink
Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fru ...
category and is currently the
market leader in its segment. In
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
, Breezers are actually
wine coolers but still give the appearance that they contain fruits.
In the UK, the Bacardi Breezer was launched in 1993 and became one of the most popular
alcopops
An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including:
# Malt beverages to which various fruit juices or other flavorings have been added
# Wine coolers: ...
, particularly in the 1990s and 2000s, and was discontinued in 2015. In May 2025 it was revealed that Breezers would be making a UK comeback in the summer of 2025.
A new fruit wine-based variant has been released, called Breezer Spritzed.
See also
*
Alcoholic beverage
Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...
*
Alcopop
An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including:
# Malt beverages to which various fruit juices or other flavorings have been added
# Wine coolers: ...
References
Bacardi brands
Alcopops
Premixed alcoholic drinks
Wine coolers
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