Babyshop is a children's retail store and the first company under

Landmark Group Landmark Group is a UAE-based multinational conglomerate headquartered in Dubai founded by Micky Jagtiani, who was the founder and chairman of the company. The group is involved in the retailing of apparel, footwear, consumer electronics, cosme ...

. The company serves 19 countries with over 235 stores, and has over 4.8 million customers. The store focuses on children's products for ages 0 to 16 and sells major brands including

Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

, Philips AVENT,

Fisher-Price Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...

, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and

Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello. Founded in 1939 by Enzo Ferrari (1898–1988), the company built Auto Avio Costruzioni 815, its first car in 1940, adopted its current name in 1945, and be ...

. Over and above its physical stores, Babyshop also retails around 20,000 products online through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.

History

In 1973, Babyshop was founded by Mukesh Jagtiani in

Bahrain Bahrain, officially the Kingdom of Bahrain, is an island country in West Asia. Situated on the Persian Gulf, it comprises a small archipelago of 50 natural islands and an additional 33 artificial islands, centered on Bahrain Island, which mak ...

. In 1990, Babyshop expanded to the UAE with its first store in Sharjah. In 2005, the company increased its focus on child safety and began raising awareness. In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

for the "Child Safety First" campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel. In 2012, Babyshop backed a survey conducted by

AC Nielsen NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more ...

regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety. Babyshop Stores 1

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more than 40 articles.

References

{{reflist Companies based in Dubai Retail companies established in 1973 1973 establishments in Bahrain