Mini Babybel () is a brand of small snack

cheese Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During product ...

products that are individually packaged and available in various flavours. It is a product of Le Groupe Bel (), a company with roots in the

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France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

, started by Jules Bel in 1865. Half of the global production of Mini Babybel is made in Évron, a commune in the northwest of France. Babybel WikiCheese 04 Lokal K

In the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

Le Groupe Bel produces the Mini Babybel cheeses in

Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virgini ...

. In March 2016, Bel Brands USA opened a new plant in

Brookings, South Dakota Brookings is a city in Brookings County, South Dakota, United States. Brookings is South Dakota's fourth largest city, with a population of 23,377 at the 2020 census. It is the county seat of Brookings County, and home to South Dakota State Univ ...

. At the time, Bel Brands projected that its 250 employees would produce 1.5 million Mini Babybel cheese wheels a day. In July 2018, announced that the company had 12,700 employees in 30 subsidiaries around the world and that their first Canadian office would be in

Quebec Quebec ( ; )According to the Government of Canada, Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is ...

Product

Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in a blend of coloured paraffin and

microcrystalline A microcrystalline material is a crystallized substance or rock that contains small crystals visible only through microscopic examination. There is little agreement on the range of crystal sizes that should be regarded as microcrystalline, but th ...

wax. Numerous flavors of Mini Babybel are offered across the world. Mmbover cheesedisk

Flavours (with corresponding wrapping colours)

Products

* Babybel Maxi – Edam Only (FR) * Babybel Tranches – Edam Only (FR, BE)

Mini Babybel

* Mini Babybel (BE, CA, DE, ES, EE, FI, FR, GR, IE, IT, NL, PL, PT, UK, US, SK) * Mini Babybel Mini Roulés/Enrollados/Mini Rolls – Edam only (FR, ES, IT) * Mini Babybel Cheese & Crackers – Edam, Edam Light and White Cheddar (US, GR, PT)

Advertising

An advertising

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...

associated with the product plays on the lyrics of the song "

Barbara Ann "Barbara Ann" is a song written by Fred Fassert that was first recorded by the Regents as "Barbara-Ann". Their version was released in 1961 and reached number 13 on the ''Billboard'' Hot 100 chart. The more famous version was recorded by the ...

" by The Regents. Use of said jingle started in

in the end of the 1970s, and then emerged to other parts of

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

and French-Canada by the start of the 1990s. They tout the product as an "always on the go and ready for anything" snack cheese. The advertising for Babybel in the UK in the late 1990s and early 2000s had the slogan "Too tasty to share". As of 2012, a recording of the song "Get in Line" by I'm from Barcelona has been used in their adverts, where the band rerecorded the song with a children's choir. In August 2012, there was controversy over its promotional use of the French slogan "Des vacances de malade mental" ("having a mental holiday", or literally "holidaying like a mentally ill person") which was deemed offensive to people with learning difficulties or mental illnesses.

References

External links

{{Commons category, * Babybel websites
FranceUnited KingdomNetherlandsCanadaUnited States

Groupe Bel official website
French cheeses Cow's-milk cheeses Products introduced in 1952 Brand name dairy products