BYU AdLab is an American

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

housed within the College of Fine Arts and Communications at

Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day ...

(

BYU Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day S ...

) in Provo, Utah. Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world.

History

Founded in 2003, the BYU AdLab first gained prominence with a campaign for the Office of the National Drug Control Policy portraying pictures of teenagers who made the choice themselves to say no to drugs. Jeff Sheets then realized that students didn't need fake assignments, but that work in the real world would be even more effective. The AdLab receives no funding from BYU, but generates all money from client projects. BYU AdLab now produces advertising campaigns for numerous national clients. BYU Adlab students have gone on to work for

Wieden+Kennedy Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of th ...

Crispin Porter + Bogusky Saints Crispin and Crispinian are the Christian patron saints of cobblers, curriers, tanners, and leather workers. They were beheaded during the reign of Diocletian; the date of their execution is given as 25 October 285 or 286. History Born ...

Goodby, Silverstein & Partners Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin lef ...

and

McCann Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, expe ...

Awards

The BYU AdLab has collected numerous awards and press mentions since being established. In 2019 the AdLab was named the top college advertising program in the country by College Magazine. The BYU AdLab won the Student Gold ADDY Award for the Dorito's Nemesis campaign, one of only eight gold awards awarded by the

American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association A trade association, also known as an industry trade group, business association, sector association or industry ...

from more than 60,000 applicants.

References

External links

Official Website

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Advertising agencies of the United States Adlab 2003 establishments in Utah Mass media companies established in 2003 Marketing companies established in 2003 Companies based in Provo, Utah {{US-media-company-stub