BVD is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

of men's

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

, which are commonly referred to as "BVDs". The brand was founded in 1876 and named after the three founders of the

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D."). The BVD brand, originally produced for men and women, in the United States is now produced solely for men by Fruit of the Loom. The BVD brand is also sold in Japan.

History

1915 BVD Underwear Advertisement National Geographic June 1915

BVD first manufactured bustles for women. They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit, as well as a lightweight waffle-like fabric with the advertising slogan, "Next to Myself I Like BVD Best". At the beginning of the 1930s, BVD was purchased by the Atlas Underwear company of Piqua, Ohio. During the Great Depression, they were successful in manufacturing

swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, ...

s for men, women and children. They patented their own fabric, Sea Satin, a

rayon Rayon is a semi-synthetic fiber, made from natural sources of regenerated cellulose, such as wood and related agricultural products. It has the same molecular structure as cellulose. It is also called viscose. Many types and grades of viscose ...

woven

satin A satin weave is a type of fabric weave that produces a characteristically glossy, smooth or lustrous material, typically with a glossy top surface and a dull back. It is one of three fundamental types of textile weaves alongside plain wea ...

backed with

latex Latex is an emulsion (stable dispersion) of polymer microparticles in water. Latexes are found in nature, but synthetic latexes are common as well. In nature, latex is found as a milky fluid found in 10% of all flowering plants (angiosper ...

for stretch. They also used knits of

cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor p ...

wool Wool is the textile fibre obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have properties similar to animal wool. ...

and Rayon, and cellophane. Their swimsuits featured in major fashion magazines and high-fashion stores. Styles included form-fitting

maillot The maillot (; ''Oxford English Dictionary'' 3rd Ed. (2003)) is the fashion designer's name for a woman's one-piece swimsuit, also called a tank suit. A maillot swimsuit generally consists of a tank-style torso top with high-cut legs. However, ...

s as well as full-skirted swimsuits. They offered suits for men with detachable tops. In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous

Tarzan Tarzan (John Clayton II, Viscount Greystoke) is a fictional character, an archetypal feral child raised in the African jungle by the Mangani great apes; he later experiences civilization, only to reject it and return to the wild as a heroic adv ...

motion pictures A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

, was hired as a model and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving

autograph An autograph is a person's own handwriting or signature. The word ''autograph'' comes from Ancient Greek (, ''autós'', "self" and , ''gráphō'', "write"), and can mean more specifically: Gove, Philip B. (ed.), 1981. ''Webster's Third New Inter ...

s. In 1951, the brand was purchased by Superior Mills. BVD was first to start packaging underwear in plastic bags for the mass market. In the 1960s and 1970s, they started introducing sportops, a pocket

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...

, and fashionable underwear made of

nylon Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic. Nylon is a silk-like thermoplastic, generally made from pet ...

. In 1976, BVD was purchased by Fruit of the Loom. The company filed for bankruptcy in 1999, and was purchased by

Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...

in 2001.

In other languages

In certain dialects of Spanish, the term bibidí, pronounced like the English initials, is an

eponym An eponym is a person, a place, or a thing after whom or which someone or something is, or is believed to be, named. The adjectives which are derived from the word eponym include ''eponymous'' and ''eponymic''. Usage of the word The term ''epon ...

for a man's sleeveless underwear T-shirt.

Notes

External links

* {{DEFAULTSORT:Bvd Underwear brands Berkshire Hathaway Companies established in 1876 1876 establishments in New York (state)