BVD

BVD is a brand of men's underwear, which are commonly referred to as "BVDs". The brand was founded in 1876 and named after the three founders of the New York City firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D."). The BVD brand, originally produced for men and women, in the United States is now produced solely for men by Fruit of the Loom. The BVD brand is also sold in Japan.

History

BVD first manufactured bustles for women. They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit as well as a lightweight waffle-like fabric with the advertising slogan, "Next to Myself I Like BVD Best".

At the beginning of the 1930s, BVD was purchased by the Atlas Underwear company of Piqua, Ohio. During the Great Depression, they were successful in manufacturing swimsuits for men, women and children. They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch. They also used knits of cotton, wool and rayon, and cellophane. Their swimsuits featured in major fashion magazines and high-fashion stores. Styles included form-fitting maillots as well as full-skirted swimsuits. They offered suits for men with detachable tops. In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in motion pictures, was hired as a model and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving autographs.

In 1951, the brand was purchased by Superior Mills. BVD was first to start packaging underwear in plastic bags for the mass market. In the 1960s and 1970s, they started introducing sportops, a pocket T-shirt, and fashionable underwear made of nylon. In 1976, BVD was purchased by Fruit of the Loom. The company filed for bankruptcy in 1999 and was purchased by Berkshire Hathaway in 2001.

In other languages

In certain dialects of Spanish, the term bibidí, pronounced like the English initials, is an eponym for a man's sleeveless underwear T-shirt.

In popular culture

* The 1923 jazz song "Hula Lou" by Jack Yellen, Milton Charles and Wayne King features the lyrics: "I'm Hula Lou. I'm the gal that can't be true. I do my nestin' in the evenin' breeze 'Neath the trees You oughta see me shake my BVDs."
* The 1924 song "Hard Hearted Hannah (The Vamp of Savannah)" includes the lyrics: "An evening with Hannah sitting on your knees / Is like traveling through Alaska in your BVDs"
* 1931 film CHARLIE CHAN CARRIES ON. It's suggested that Charlie Chan buy himself a pair of iron underwear, BVD's.
* In the 1960s and 70s, in the area around Woonsocket, Rhode Island, (which was part of the Blackstone Valley), BVDs were sometimes affectionately called "Blackstone Valley Duds."
* In the 1963 Disney film The Sword in the Stone, the wizard Merlin can be seen wearing a pair of pink BVD underwear beneath his robe (around 15:42 run-time).
* In the 1969 novelty song Gitarzan by artist Ray Stevens references the "Gitarzan" character as "As he swings through trees without a trapeeze, in his BVD's ..."
* In Tom Lehrer's western parody song " The Wild West is Where I Want to Be," Lehrer sings "I'll wear a pair o' Levis over my lead B.V.D.'s" jokingly using BVDs as radiation protection in the Los Alamos National Laboratory.
* In the 1926 song "Coney Island Washboard" (Lyrics added at an unknown time, at least prior to 1978) one of the lyrics reads "She could rag a tune right through the knees of a brand new pair of B.V.D.'s on her Coney Island washboard roundelay."
* "And as sure as Santa Claus wears red BVDs, I know somebody will have an alibi you can't break with a sledgehammer." - Columbo (1990) s09e04 "Rest in Peace, Mrs. Columbo", timestamp: 46:54 - https://archive.org/details/9.4RestInPeaceMrsColumbo
* In the 1993 novel ''Stone Butch Blues'' by Leslie Feinberg, the main character, a butch lesbian, is described to be wearing BVDs. "You laid out a pair of fresh white BVDs and a T-shirt for me and left me alone to wash off the first layer of shame."
* "You think that would put my piretical BVDs in a twist..." -Blackstache, in Peter and the Starcatcher Scene 6
* In the Bob Rivers novelty Christmas song "Didn't I Get This Last Year?," a man complains about having received "some socks, some socks and some tiny BVDs" from his Aunt Louise for Christmas, which he can't get up past his knees, and asks her to return them.
* The 1928 song "Nagasaki" by Harry Warren and Mort Dixon Nagasaki (song) includes the lyrics: "Those torrid teases / In B.V.D.ses / Heaven help a sailor on a night like this!"
* In the 2004 song An Open Letter to NYC by the Beastie Boys, in the second verse, Ad-Rock mentions "Get my B.V.D's from V.I.M..."
* The 1990 song “Things That Make You Go Hmmm” by C+C Music Factory includes the lyrics “Ain’t no way he could be cheatin’ on me/I wonder who bought him those B.V.D.s?”

Notes

External links

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{{DEFAULTSORT:Bvd
Underwear brands
Berkshire Hathaway
Companies established in 1876
1876 establishments in New York (state)