BOS is a South African brand of

ice tea Iced tea (or ice tea) is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup. Iced tea is also a popular packaged drink that can be ...

, which uses 100%

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product o ...

rooibos Rooibos ( ; , meaning "red bush"), or ''Aspalathus linearis'', is a broom-like member of the plant family Fabaceae that grows in South Africa's fynbos biome. The leaves are used to make a herbal tea that is called rooibos (especially in So ...

as the main ingredient. The company was founded by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively. The initial range of ice teas was launched in June 2010. BOS's headquarters are located in

Woodstock, Cape Town Woodstock is one of the earliest suburbs of Cape Town, South Africa, between the docks of Table Bay and the lower slopes of Devil's Peak, about east of the city centre of Cape Town. Woodstock is served by Woodstock and Esplanade railway stations ...

Alex Ferguson Sir Alexander Chapman Ferguson (born 31 December 1941) is a Scottish former football manager and player, best known for managing Manchester United from 1986 to 2013. He is widely regarded as one of the greatest football managers of all ti ...

, former manager of the

Manchester United F.C. Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd), or simply United, is a professional football club based in Old Trafford, Greater Manchester, England. The club competes in the Premier League, ...

, is an investor.

Sustainability

BOS plants and maintains one tree for every 2,000 units sold. To date, they have planted over 20,000 trees in leafless areas of South Africa.

Products

The rooibos used in BOS is sourced from Klipopmekaar Rooibos Farm in the

Cederberg Mountains The Cederberg mountains are located near Clanwilliam, approximately 300 km north of Cape Town, South Africa at about . The mountain range is named after the endangered Clanwilliam cedar (''Widdringtonia wallichii''), which is a tree ...

in the

Western Cape The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...

. The ice tea is made in six flavors: *Lemon *Peach *Berry *Ginger *Yuzu *Lime BOS Sport, a sports drink range, was launched in January 2014 with four flavors: *Lemon Lime *Mandarin Orange *Red Berry *Blueberry

Distribution

Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to ...

and the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

, and plans to further expand into other

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

n countries. Since mid 2015, BOS is also available in Singapore and the rest of Southeast Asia. In 2018, BOS made its United States market debut by launching in California.

References

{{reflist

External links

BOS website
Herbal tea Iced tea brands Products introduced in 2010

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...

Companies A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared ...

Food and drink companies based in Cape Town Manufacturing companies based in Cape Town