BN Biscuits (or Biscuiterie Nantaise) is a biscuit brand originally hailing from France, consisting of 2 golden-baked biscuits sandwiched together with a filling, originally chocolate-flavoured. It was launched in 1932, acquired by

United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...

in 1998, and relaunched in September 2000. Biscuiterie Nantaise company was acquired by

General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...

in 1973, which later sold its European assets to

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

in 1992. PepsiCo later sold BN to United Biscuits in exchange for several United Biscuits snack assets (including The Smith's Snackfood Company but excluding KP Snacks). The BN range now consists of multiple different biscuit formats, but the classic sandwich biscuit range consists of two different shapes: circles and rounded squares. One side of the biscuit is decorated with one of four different faces. There are seven different flavours of the BN biscuit:

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). ''Vanilla'' is not Autogamy, autogamous, so pollination ...

hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...

raspberry The raspberry is the edible fruit of several plant species in the genus ''Rubus'' of the Rosaceae, rose family, most of which are in the subgenus ''Rubus#Modern classification, Idaeobatus''. The name also applies to these plants themselves. Ras ...

apricot An apricot (, ) is a fruit, or the tree that bears the fruit, of several species in the genus ''Prunus''. Usually an apricot is from the species '' P. armeniaca'', but the fruits of the other species in ''Prunus'' sect. ''Armeniaca'' are also ...

and

milk chocolate Milk chocolate is a form of solid chocolate containing Chocolate liquor, cocoa, sugar and milk. It is the most consumed types of chocolate, type of chocolate, and is used in a wide diversity of chocolate bar, bars, tablets and other confectione ...

. They also come in a "Mini BN" variety. A relaunch in September 1999 in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

involved an advertising campaign with the name "BN BN" sung along to the tune of an arranged version " Mah Nà Mah Nà". Despite public petitions, BN Biscuits were not sold in the UK for a 10-year gap (2003 to 2013); however, they were still sold in many French, South African, Nigerian and Afghan stores. In 2013, BN returned to UK supermarkets with new packaging and logos, branded as " McVitie's BN". A new advert for the biscuit, part of McVitie's then-current "Sweeet" campaign, once again featured an arranged version of "Mah Nà Mah Nà" in reference to the previous campaign, albeit with the correct lyrics rather than "BN BN". In January 2022 BN were made available throughout the UK, re-launched under the McVitie's brand again with the slogan 'Taste the Smile'. McVitie's returning range includes BN Chocolate, BN Vanilla, Mini BN Chocolate and Mini BN Strawberry.

References

United Biscuits brands Brand name snack foods {{food-product-stub